Ace Metrix, Inc. develops Software as a Service based platform that delivers detailed analytics for in-market television and video advertising. Its platform offers Ace Metrix Live that enables users to access analytics with various data points, competitive context, and on-demand reports; Ace Metrix Mobile, a portfolio of applications built to bring the power of Ace Metrix Live platform to the mobile phones; Ace Metrix Trend that measures the effectiveness of advertising over the lifetime of the campaign; Ace Metrix Target, which defines a profile to test advertising effectiveness against the intended demographics; Ace Metrix POLITICS, a real-time measurement solution for the effectiveness of...
2115 Landings Drive
Mountain View, CA 94043
Founded in 2007
Ace Metrix Introduces the Ad Personality Profile
Apr 22 15
Ace Metrix introduced the Ad Personality Profile, a new framework designed to vividly reveal which creative characteristics are most influential in powering ad resonance. Ad Personality Profiling provides a critical bridge that efficiently guides marketers from an ad’s holistic Ace Score to its most relevant convergence points of viewer feedback. Combined, the Ace Score, Ad Personality Profile and an array of supportive data points tell the unique story of each ad’s journey toward fulfilling the objectives of its creative brief. Ad Personality Profiling enables more nuanced creative assessment by looking at the component drivers of the Ace Score in terms of their relative within-ad importance. An ad’s ability to break through and penetrate consumer hearts and minds can be driven by various combinations of Attention-grabbing power, Likeability, Re-Watchability, Information, Change, Desire and Relevance. The unique ad-specific mix of these creative characteristics determines the persona taken on by the faces, voices, characters and human situations that coalesce to form each of the thousands of video ads vying for a place in the user lives. Ace Metrix has identified five key personalities driven by the Ad Personality Profile: Performer Ads: Performers were born to stand out in the crowd and grab the user attention. The company is drawn to them because they are highly entertaining and/or stir emotions. Ads with Performer personas are structured with a priority on delivering strong in-market breakthrough. Re-Engager Ads: the company is happy to meet up with a Re-Engager in the future, unlike those in the user lives that the company might feel compelled to avoid. As such, ads with Re-Engager personas are well positioned to leverage repeat/frequency exposure opportunities. Professor Ads: Professors can open the user eyes to new ideas and make the company better informed, when they can get the user attention. Professors may struggle to draw the user attention in a crowded room, but shine their brightest in intimate or captive audience settings. As such, ads with Professor person as can often benefit from more targeted reach but higher frequency. Converter Ads: Often in indirect ways, Converters make the company think differently about brands and sometimes even life. Converter ads can change perception and put a new vision for the direction of the advertised brand. Reinforcer Ads: Reinforcers connect with the company by calling upon the user often pre-existing desires and/or life relevancies. Oftentimes, Reinforcer ads don’t need creative subtleties to succeed; they are smart enough to identify situations where directly leveraging Pavlovian desire instincts can be enough.