December 07, 2016 10:37 AM ET

Internet Software and Services

Company Overview of Ace Metrix, Inc.

Company Overview

Ace Metrix, Inc. develops Software as a Service based platform that delivers detailed analytics for in-market television and video advertising. Its platform offers Ace Metrix Live that enables users to access analytics with various data points, competitive context, and on-demand reports; Ace Metrix Mobile, a portfolio of applications built to bring the power of Ace Metrix Live platform to the mobile phones; Ace Metrix Trend that measures the effectiveness of advertising over the lifetime of the campaign; Ace Metrix Target, which defines a profile to test advertising effectiveness against the intended demographics; Ace Metrix POLITICS, a real-time measurement solution for the effectiveness of...

2115 Landings Drive

Mountain View, CA 94043

United States

Founded in 2007





Key Executives for Ace Metrix, Inc.

Chief Executive Officer and Director
Co-Founder and Chief Scientist
Chief Financial Officer
Age: 59
Senior Vice President of Operations
Chief Product Officer
Compensation as of Fiscal Year 2016.

Ace Metrix, Inc. Key Developments

Ace Metrix Introduces the Ad Personality Profile

Ace Metrix introduced the Ad Personality Profile, a new framework designed to vividly reveal which creative characteristics are most influential in powering ad resonance. Ad Personality Profiling provides a critical bridge that efficiently guides marketers from an ad’s holistic Ace Score to its most relevant convergence points of viewer feedback. Combined, the Ace Score, Ad Personality Profile and an array of supportive data points tell the unique story of each ad’s journey toward fulfilling the objectives of its creative brief. Ad Personality Profiling enables more nuanced creative assessment by looking at the component drivers of the Ace Score in terms of their relative within-ad importance. An ad’s ability to break through and penetrate consumer hearts and minds can be driven by various combinations of Attention-grabbing power, Likeability, Re-Watchability, Information, Change, Desire and Relevance. The unique ad-specific mix of these creative characteristics determines the persona taken on by the faces, voices, characters and human situations that coalesce to form each of the thousands of video ads vying for a place in the user lives. Ace Metrix has identified five key personalities driven by the Ad Personality Profile: Performer Ads: Performers were born to stand out in the crowd and grab the user attention. The company is drawn to them because they are highly entertaining and/or stir emotions. Ads with Performer personas are structured with a priority on delivering strong in-market breakthrough. Re-Engager Ads: the company is happy to meet up with a Re-Engager in the future, unlike those in the user lives that the company might feel compelled to avoid. As such, ads with Re-Engager personas are well positioned to leverage repeat/frequency exposure opportunities. Professor Ads: Professors can open the user eyes to new ideas and make the company better informed, when they can get the user attention. Professors may struggle to draw the user attention in a crowded room, but shine their brightest in intimate or captive audience settings. As such, ads with Professor person as can often benefit from more targeted reach but higher frequency. Converter Ads: Often in indirect ways, Converters make the company think differently about brands and sometimes even life. Converter ads can change perception and put a new vision for the direction of the advertised brand. Reinforcer Ads: Reinforcers connect with the company by calling upon the user often pre-existing desires and/or life relevancies. Oftentimes, Reinforcer ads don’t need creative subtleties to succeed; they are smart enough to identify situations where directly leveraging Pavlovian desire instincts can be enough.

Similar Private Companies By Industry

Company Name Region
"Atlantic Tele-Satellite, Inc. United States
.Club Domains LLC United States
.Comdaq Corporation United States
@Court United States
0 Food Waste LLC United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
Bloomberg L.P. United States
The Advertising Council, Inc. United States
Rush University United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Ace Metrix, Inc., please visit Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at