March 01, 2015 10:13 AM ET

Internet Software and Services

Company Overview of Ace Metrix, Inc.

Company Overview

Ace Metrix, Inc. develops software as a service based platform that delivers detailed analytics for in-market television and video advertising. Its platform offers Ace Metrix Live that enables users to access analytics with various data points, competitive context, and on-demand reports; Ace Metrix Mobile, a portfolio of applications built to bring the power of Ace Metrix Live platform to the mobile phones; Ace Metrix Trend that measures the effectiveness of advertising over the lifetime of the campaign; Ace Metrix Target, which defines a profile to test advertising effectiveness against the intended demographics; and Ace Metrix POLITICS, a real-time measurement solution for the effectivenes...

2115 Landings Drive

Mountain View, CA 94043

United States

Founded in 2007





Key Executives for Ace Metrix, Inc.

Chief Executive Officer and Director
Co-Founder and Chief Scientist
Chief Financial Officer
Age: 57
Senior Vice President of Operations
Chief Product Officer
Compensation as of Fiscal Year 2014.

Ace Metrix, Inc. Key Developments

Ace Metrix, Inc. Presents at AGC Partner's 10th Annual West Coast InfoSec and Emerging Growth Conference, Feb-25-2014 02:00 PM

Ace Metrix, Inc. Presents at AGC Partner's 10th Annual West Coast InfoSec and Emerging Growth Conference, Feb-25-2014 02:00 PM. Venue: Westin San Francisco Market Street, Metropolitan III - 2(nd) Floor, 50 Third Street, San Francisco, CA 94103, United States.

Mindshare and Ace Metrix Partner to Provide Deeper Data Sets to Advertisers

Mindshare and Ace Metrix announced a partnership to bring real-time, creative effectiveness data on video advertising into Mindshare's proprietary operating system 'The Loop'. The partnership reflects yet another step in Mindshare's ongoing commitment to adaptive marketing and reflects Mindshare's promise to continue to develop new sources of competitive advantage for its clients. The partnership will use the extensive suite of creative effectiveness data produced by Ace Metrix on every nationally breaking television ad and digital video ad to inform Mindshare's media optimization models. The partnership adds Ace Metrix to the suite of leading analytics vendors selected to participate in 'The Loop', the first tool of its kind to impact not only earned and owned media but paid media as well, whereby media dollars can be quickly shifted and redeployed to leverage opportunities uncovered by the data.

Ace Metrix Announces the Release of its Second Generation Apple iPad Application

Ace Metrix announced the release of its second generation Apple iPad application, a key update to its Ace Metrix MOBILE(R) portfolio which has provided marketers with detailed ad analytics wherever, whenever they need it via the Apple iPad, iPhone and Android mobile devices. The 2.0 release of the Ace Metrix MOBILE HD application for the iPad is a significant step forward in terms of usability, functionality and performance drawing on the capabilities presented by iOS7 and the enhanced resolution of the current generation of Apple iPads. Specifically, this release features a completely redesigned user interface with enhanced gesture controls that enable clients to see more data on a single screen. Users have access to ad and brand level data including the Ace Scores, seven Persuasion and Watchability component scores and 90-day category and brand level normative data. Additionally, subscribers can do on-the-spot analytics with demographic data plus see rich voice-of-the-consumer verbatim responses in list and word cloud views with multiple word filtering options.

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