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May 05, 2015 2:28 PM ET

Internet Software and Services

Company Overview of Topsy Labs, Inc.

Company Overview

Topsy Labs, Inc. provides a search engine solution. The company offers Topsy, a real time search engine that indexes and ranks search results based upon the influential conversations people have about each specific term, topic, page, or domain queried. Its Topsy also enables users to detect and follow breaking news, and gain insights. The company was founded in 2006 and is based in San Francisco, California. As of December 2, 2013, Topsy Labs, Inc. operates as a subsidiary of Apple Inc.

140 Second Street

6th Floor

San Francisco, CA 94105

United States

Founded in 2006

Phone:

408-569-2278

Fax:

415-358-4797

Key Executives for Topsy Labs, Inc.

Chief Executive Officer and Director
Co-Founder, Chief Technology Officer and Director
Co-Founder and Chief Scientist
Co-Founder
Co-Founder, Chief Operating Officer and Director
Compensation as of Fiscal Year 2014.

Topsy Labs, Inc. Key Developments

Topsy Launches Enriched Social Data APIs

Topsy launched a new set of social data APIs that give brands, agencies, media, and developers the ability to integrate social metrics, insights, and content from any time period or in real time directly into applications, social dashboards, and more. Topsy's social data APIs fuel a wide array of solutions, including Twitter's Election Hub and TheTruth.com's social voting application. Topsy APIs offer real-time counts, measurements, and analysis for any term going back three years, which gives users powerful tools for understanding the social conversation around past campaigns or events; high-level insights that can only be gleaned from analyzing the entire Firehose in real time -- including top content for any geography, additional terms related to a particular conversation, social sharing statistics for websites, and the key experts for any topic at any time; geo-inferencing and filtering capabilities that enable a wide array of location-specific applications, such as rapidly building target lists for location-specific campaigns or finding local influencers to engage for grassroots efforts.

Topsy Announces Major Updates to its Geo-Inference Model

Topsy announced major updates to its geo-inference model that will give brands the unique ability to identify and examine location-specific trends in real-time. While localized social analysis has proven challenging for brands in the past, since less than 2% of tweets include latitude and longitude data, Topsy's new geo-inference model adds location names from users' profiles, tweet text, language, use of local websites and other signals to enable Topsy to infer location for a very large percentage of tweets, with over 90% statistical confidence. Topsy can now identify the origin of over 95% of tweets at the country level, 50% of tweets at the state level, 30% of tweets at the county level, and over 25% of tweets at the city level. Topsy's new capabilities are a boon for brands who want to increase the impact of their local marketing. Using Topsy's enhanced geographic social analysis, brands can now: 1. Create detailed local market profiles. Many large national brands have local presences across the country, but often manage social centrally from the national office. Using Topsy, brands can now create detailed local market profiles that highlight differences in local customers' interests, sentiment and views of the brand, allowing for much more targeted and relevant outreach. 2. Use local sentiment data in product launches. Companies can also use Topsy to spot where their brand or product is popular, as well as see which regions need improvement, prior to a launch. For example, an athletic retailer launching a new shoe can now measure buzz by location and tailor its outreach and media strategy to boost lagging markets, or a movie studio can plan where to do screenings based on which areas have the most positive conversation for upcoming films. 3. Launch highly relevant, real-time local campaigns. Brands can combine Topsy's alerting capabilities with location-based information to jump on local events or trends in real time. Setting up alerts for key geographies allows brands to get notified if conversation or sentiment changes, or as anything starts trending locally, before it even causes a blip at a national level. For example, if a national coffee chain were alerted early to a crisis situation in one of its local markets, it might take the opportunity to offer free coffee to the personnel working overtime in the area. 4. Optimize Promoted Tweets for the local market. Brands are already targeting Promoted Tweets to specific geographic regions; now, they can also use Topsy to optimize their Promoted Tweet content in real-time around local trends or issues, making the content much more relevant. 5. Get a jump on the local competition. Brands can also now identify areas where a competitor's buzz or sentiment is weak in particular regions. For example, a cellular provider could use Topsy to uncover negative sentiment for their competition in the Chicago area, and immediately launch a regional campaign to capitalize on their competitors' lack of customer satisfaction. Brands can also discover where competitors are testing new strategies based on regional social chatter. If a clothing retailer is testing out a new rewards program in a specific region, a competing retailer can monitor the buzz and sentiment around the new program. They may want to start their own conversation with local consumers to gain additional competitive insights, or target that same market for their own testing.

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