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May 06, 2015 4:32 AM ET

Internet Software and Services

Company Overview of Celtra Inc.

Company Overview

Celtra Inc. provides a platform for agencies, advertisement networks, and publishers to create, distribute, and measure rich media mobile display advertising across native applications and the mobile Web on the device platforms. It offers AdCreator, a self-service mobile rich media platform for creating, optimizing, and tracking rich media advertising and analytics on an array of HTML 5 enabled mobile devices around the world. The company also offers Programmatic Creative that allows advertisers to build and run data-driven dynamic creatives by using information services and data analytics providers. It supports in-application and mobile Web media, and various mobile OS to maximize user enga...

One Broadway

Cambridge Innovation Center

14th Floor

Cambridge, MA 02142

United States

Founded in 2006





Key Executives for Celtra Inc.

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Vice President of Operations & Finance
Co-Founder and Chief Product Officer
Chief Operating Officer
Senior Vice President of U.S. Agency Sales
Compensation as of Fiscal Year 2014.

Celtra Inc. Key Developments

Celtra Launches Programmatic Creative Using Neustar Insights to Bring Audience Data to Mobile Display and Video Creatives

Celtra Inc. announced the release of Programmatic Creative, a powerful new addition to its AdCreator platform. rogrammatic Creative allows advertisers to build and run data-driven dynamic creatives using information services and data analytics providers, such as Neustar, across mobile and desktop inventory. Utilizing this platform, brands and agencies can quickly and easily customize the ad creative to each type of customer and create consistency in current audience targeting strategies being applied in programmatic media channels. Even though the advertising industry is in a state of change, the objectives remain the same: delivering the right message, to the right person, at the right time. Celtra is the first to provide advertisers with a scalable solution to leverage audience data to build fully dynamic creatives for mobile display and video ads. Partnering with big data companies, such as Neustar with their thousands of customizable audiences, Programmatic Creative brings 1st and 3rd party audience data directly into its self-service platform where advertisers can easily define the rules that inform the creative. In addition to seamless access to audience data, Programmatic Creative also provides a plethora of situational data signals, such as location, weather or time, which can be used individually, or combined with audience data, into more sophisticated rules sets. By bringing audience data to mobile creatives, Celtra's Programmatic Creative bridges the gap between cookieless mobile environments and the desktop. It also brings media buying and creative production even closer together by allowing advertisers to run dynamically customized audience specific creatives and match them with targeted audiences.

MEC and Celtra Announce Strategic Partnership

MEC announced a strategic partnership with Celtra. The partnership brings content, data, and media together, seamlessly enabling the right message to be delivered to the right audience at global scale, improving the quality and performance of digital advertising in a mobile-first world. Clients will not only gain access to Celtra's proprietary customer benchmarking data to inform the strategic planning process; but also to its Ad Creator 4 Platform, delivering billions of global impressions to streamline and optimize the creative development of mobile and cross-screen experiences. The result will be truly relevant advertising that brings message and media together for highly effective and engaging real-time customer experiences.

Opera Mediaworks and Celtra Partner to Launch Selfie and Gyro Ad Units

Opera Mediaworks and Celtra have partnered to launch selfie and Gyro ad units. Advertisers can now integrate high-quality selfies into their mobile ad campaigns and showcase products in 3D panoramic mode, enabled through a partnership between the mobile advertising platform Opera Mediaworks and Celtra, creative, analytics and optimization platform for display advertising. With these new Selfie and Gyro ad formats advertisers can create highly-personalized, engaging campaigns and serve them to a precisely-targeted audience. The Selfie ad unit has multiple other features, including, layered drawings, photo filters and picture-in-picture that brand advertisers can utilize in their campaigns to their advantage. The other ad unit launching is Gyro, a new and interactive ad unit that allows advertisers to showcase a product with a 3D panoramic feel, allowing consumers to truly immerse themselves into the interior of a car, a hotel room or the seating in a theatre, to name just a few. Gyro can be viewed in a variety of ad units including banners, expandables or full-screen, and uses the built-in gyroscope and accelerometer on the mobile device to detect the movement and simulate movement of the viewer's body. The final ads are optimized for different smartphone and tablet platforms, which allow the user to 'navigate' through the ad and get a 360-degree view, in a fluid and fully immersive experience.

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