October 28, 2016 9:44 AM ET

Internet Software and Services

Company Overview of Celtra Inc.

Company Overview

Celtra Inc. provides a platform for agencies, advertisement networks, and publishers to create, distribute, and measure rich media mobile display advertising across native applications and the mobile Web on the device platforms. It offers AdCreator, a self-service mobile rich media platform for creating, optimizing, and tracking rich media advertising and analytics on an array of HTML 5 enabled mobile devices around the world. The company also offers Programmatic Creative that allows advertisers to build and run data-driven dynamic creatives by using information services and data analytics providers. It supports in-application and mobile Web media, and various mobile OS to maximize user enga...

One Broadway

Cambridge Innovation Center

14th Floor

Cambridge, MA 02142

United States

Founded in 2006





Key Executives for Celtra Inc.

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Vice President of Operations & Finance
Co-Founder and Chief Product Officer
Chief Operating Officer
Senior Vice President of U.S. Agency Sales
Compensation as of Fiscal Year 2016.

Celtra Inc. Key Developments

Celtra Appoints Christopher Contreras as Senior Vice President of Customer Success

Celtra announced the appointment of Christopher Contreras to the position of Senior Vice President of Customer Success. Based in the company's New York Office, Contreras will be responsible for improving the overall customer experience and driving increased value for AdCreator users globally. Prior to joining the company, Contreras served as Senior Vice President of Operative Media's Customer Success Group, where he was responsible for developing the customer strategy, growth, adoption and operations of the company's products with its customers.

Kargo and Celtra Inc. Announce Strategic Partnership to Launch Vertical Video

Kargo and Celtra Inc. unveiled strategic partnership focused on bringing Celtra’s recently launched vertical video solutions to market across the premium publishers in Kargo’s invite-only mobile brand marketplace. The partnership will allow Kargo to activate jointly created video formats powered by Celtra’s mobile video technology across its existing premium publisher base. In addition, the partnership enables Celtra’s short form vertical video units to be embedded in unique placements on these publishers’ properties made possible only by Kargo’s own proprietary technology. Celtra’s vertical video technology is designed from the ground up to provide the best mobile experience across all display inventory on all major platforms – full-screen HD, short-form video experiences that load and auto-play instantly in any environment. With advances in technology such as Celtra’s short form vertical video format, brands can quickly and easily create full-screen video experiences that are natural for mobile. This innovative ad format allows brands to successfully transform TV ad spots into bite-sized, highly impactful video experiences that are tailored to the ways video content is consumed on mobile devices.

Celtra Inc. Appoints Rick Knott as Regional Director, APAC

Celtra Inc. announced the appointment of Rick Knott as Regional Director, APAC, to lead the growth and expansion into the Asia Pacific (APAC) region. This appointment will help Celtra to capitalize on the strong organic business it has developed in Australia, Singapore and Hong Kong and also deliver on the promise to its global clients to support them in every corner of the globe. Knott brings 18 years of experience in media and advertising, spending the last 8 years in the mobile advertising industry. He joins Celtra from InMobi, where he was Business Development Director, responsible for the inventory supply, publisher and platform adoption side of the business.

Similar Private Companies By Industry

Company Name Region
"Atlantic Tele-Satellite, Inc. United States
.Club Domains LLC United States
.Comdaq Corporation United States
@Court United States
0 Food Waste LLC United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
The Advertising Council, Inc. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Celtra Inc., please visit www.celtra.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.