Nor1, Inc. provides data-driven merchandising solutions for hotels, resorts, and airlines worldwide. Its solutions include eStandby Upgrade, a pre-arrival upsell solution; eReach, a customer merchandising platform that allows the travel industry to stay connected to their customers throughout the travel lifecycle; eFDU, an upsell solution that enables front desk teams to deliver upsell offers to guests checking into a hotel; and PRiME, a real-time data-driven pricing and merchandising engine that serves as the intelligence engine of merchandising platform. The company was founded in 2004 and is headquartered in Santa Clara, California with additional offices in Singapore, Frankfurt, and San ...
3255 Scott Boulevard
Santa Clara, CA 95054
Founded in 2004
Nor1, Inc. Announces Launch of its Nor1 Merchandising Platform
Dec 10 14
Nor1, Inc. announced the launch of its Nor1 Merchandising Platform, a pricing and analytics engine that helps travel providers generate revenue throughout the lifecycle of a hotel guest's trip - beginning at booking and continuing through the stay on property and after departure. The Merchandising Platform powers Nor1's suite of products: eStandby, eFDU and eReach, each of which individually targets specific, relevant and timely offers to guests at different stages of their journey. Bringing together these products into a single merchandising platform, the Platform helps hotels and other travel purveyors drive revenue: At-Booking - via eStandby offers made on a travel company's website. Pre-arrival - though upsell and upgrade offers made by eStandby, and ground transportation offers presented by eReach. On-arrival - including front desk upgrade, upsells powered by eFDU, and eReach - which allows hotels to merchandise on-property amenities as well as third party in-destination services. In-Destination - including tour and activity, retail and dining offers made by eReach. Post-trip - Including loyalty and other guest engagement offers powered by eReach. Nor1's Merchandising Platform is currently in use by global travel brands including Hilton, Accor, HYATT, Intercontinental Hotel Group, Calrson Rezidor, Sabre's TripCase, and Silver Airways.