February 28, 2015 8:35 PM ET


Company Overview of Nor1, Inc.

Company Overview

Nor1, Inc. provides data-driven pricing and merchandising solutions to maximize revenues for hotels and resorts worldwide. It offers eStandby Upgrade, a post-reservation solution; FrontDesk Upsell, which extends upsell offers to guests checking into a hotel; PRiME, a pricing and merchandising engine that maximizes revenues; and eReach that allows hotels to stay connected with their guests through a mobile device. The company was founded in 2004 and is headquartered in Santa Clara, California with additional offices in Singapore; Frankfurt, Germany; and San Jose del Cabo, Mexico.

3255 Scott Boulevard

Santa Clara, CA 95054

United States

Founded in 2004





Key Executives for Nor1, Inc.

Founder, Chairman and Co-Chief Executive Officer
Founder and Chief Executive Officer
Chief Financial Officer
Senior Vice President of Global Operations
Senior Vice President for Europe, Middle East & Africa
Compensation as of Fiscal Year 2014.

Nor1, Inc. Key Developments

Nor1, Inc. Announces Launch of its Nor1 Merchandising Platform

Nor1, Inc. announced the launch of its Nor1 Merchandising Platform, a pricing and analytics engine that helps travel providers generate revenue throughout the lifecycle of a hotel guest's trip - beginning at booking and continuing through the stay on property and after departure. The Merchandising Platform powers Nor1's suite of products: eStandby, eFDU and eReach, each of which individually targets specific, relevant and timely offers to guests at different stages of their journey. Bringing together these products into a single merchandising platform, the Platform helps hotels and other travel purveyors drive revenue: At-Booking - via eStandby offers made on a travel company's website. Pre-arrival - though upsell and upgrade offers made by eStandby, and ground transportation offers presented by eReach. On-arrival - including front desk upgrade, upsells powered by eFDU, and eReach - which allows hotels to merchandise on-property amenities as well as third party in-destination services. In-Destination - including tour and activity, retail and dining offers made by eReach. Post-trip - Including loyalty and other guest engagement offers powered by eReach. Nor1's Merchandising Platform is currently in use by global travel brands including Hilton, Accor, HYATT, Intercontinental Hotel Group, Calrson Rezidor, Sabre's TripCase, and Silver Airways.

Nor1, Inc. Appoints Sharon Duffy as Senior Vice President of Global Operations

Nor1, Inc. announced that Sharon Duffy has joined the company as Senior Vice President of Global Operations. Duffy brings 30 years of hospitality experience to the comapny, most recently serving as VP, Brand and Franchise Revenue, at Hilton Worldwide. The appointment comes as the company's products gain increasing market share worldwide. As SVP of Global Operations, Duffy will be responsible for managing the company's skilled account and revenue teams.

Intercontinental Hotels Group Partners with Nor1, Inc. for Multi-Brand and Multi-Hotel Implementation of Upsell Solutions

Nor1, Inc. and InterContinental Hotels Group have strengthened their strategic partnership with the global rollout of Nor1's pre-arrival upsell solution, eStandby Upgrade(R), making it available across the hospitality giant's family of nine brands, over 4,600 hotels and in almost 100 countries and territories worldwide. Expanding the collaboration with Nor1 will enable IHG to resolve perishable inventory and optimize incremental revenue opportunities, as well as enhance the guest experiences at the hotel. The initial launch was centered on the InterContinental Hotels & Resorts brand, but the continued roll-out of Nor1's eStandby solution will be made available to most IHG brands and properties around the world by the end of the year.

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