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October 10, 2015 1:24 PM ET


Company Overview of Nor1, Inc.

Company Overview

Nor1, Inc. provides data-driven merchandising solutions for hotels, resorts, and airlines worldwide. Its solutions include eStandby Upgrade, a pre-arrival upsell solution; eReach, a customer merchandising platform that allows the travel industry to stay connected to their customers throughout the travel lifecycle; eFDU, an upsell solution that enables front desk teams to deliver upsell offers to guests checking into a hotel; and PRiME, a real-time data-driven pricing and merchandising engine that serves as the intelligence engine of merchandising platform. The company was founded in 2004 and is headquartered in Santa Clara, California with additional offices in Singapore, Frankfurt, and San ...

3255 Scott Boulevard

Santa Clara, CA 95054

United States

Founded in 2004





Key Executives for Nor1, Inc.

Founder and Chief Executive Officer
Founder and Chairman
Chief Financial Officer
Senior Vice President of Global Operations
Senior Vice President for Europe, Middle East & Africa
Compensation as of Fiscal Year 2015.

Nor1, Inc. Key Developments

Nor1, Inc. Announces Launch of its Nor1 Merchandising Platform

Nor1, Inc. announced the launch of its Nor1 Merchandising Platform, a pricing and analytics engine that helps travel providers generate revenue throughout the lifecycle of a hotel guest's trip - beginning at booking and continuing through the stay on property and after departure. The Merchandising Platform powers Nor1's suite of products: eStandby, eFDU and eReach, each of which individually targets specific, relevant and timely offers to guests at different stages of their journey. Bringing together these products into a single merchandising platform, the Platform helps hotels and other travel purveyors drive revenue: At-Booking - via eStandby offers made on a travel company's website. Pre-arrival - though upsell and upgrade offers made by eStandby, and ground transportation offers presented by eReach. On-arrival - including front desk upgrade, upsells powered by eFDU, and eReach - which allows hotels to merchandise on-property amenities as well as third party in-destination services. In-Destination - including tour and activity, retail and dining offers made by eReach. Post-trip - Including loyalty and other guest engagement offers powered by eReach. Nor1's Merchandising Platform is currently in use by global travel brands including Hilton, Accor, HYATT, Intercontinental Hotel Group, Calrson Rezidor, Sabre's TripCase, and Silver Airways.

Nor1, Inc. Appoints Sharon Duffy as Senior Vice President of Global Operations

Nor1, Inc. announced that Sharon Duffy has joined the company as Senior Vice President of Global Operations. Duffy brings 30 years of hospitality experience to the comapny, most recently serving as VP, Brand and Franchise Revenue, at Hilton Worldwide. The appointment comes as the company's products gain increasing market share worldwide. As SVP of Global Operations, Duffy will be responsible for managing the company's skilled account and revenue teams.

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