March 05, 2015 5:48 AM ET


Company Overview of Bartle Bogle Hegarty Ltd.

Company Overview

Bartle Bogle Hegarty Ltd. offers advertising services. It offers branded content, digital/interactive, print, and TV/cinema solutions. The company was founded in 1982 and is based in London, United Kingdom. As of July 5, 2012, Bartle Bogle Hegarty Ltd. operates as a subsidiary of Publicis Groupe SA.

60 Kingly Street

London,  W1B 5DS

United Kingdom

Founded in 1982


44 20 7734 1677


44 20 7437 3666

Key Executives for Bartle Bogle Hegarty Ltd.

Chief Executive Officer
Co-Founder and Worldwide Creative Director
Co-founder and Global Chairman
Co-Founder of Bartle Bogle Hegarty India and Managing Partner of Bartle Bogle Hegarty India
Finance Director
Compensation as of Fiscal Year 2014.

Bartle Bogle Hegarty Ltd. Key Developments

Bartle Bogle Hegarty Appoints Joakim Borgstrom to Lead Johnnie Walker Creative

Bartle Bogle Hegarty has hired Joakim Borgstrom as the creative director on its Johnnie Walker account. In his new role, Borgstrom will be the lead creative on the global Johnnie Walker business, which is famed for bold cinematic work. Borgstrom joins from Goodby Silverstein & Partners, where he was a creative director on Chevrolet, Doritos and Google. He was responsible for the SXSW 'now or never' campaign and the Doritos 360 degs work. He previously spent time at Wieden & Kennedy Amsterdam as an interactive creative director between November 2006 and February 2011, working with clients including Carlsberg, Coca-Cola, Electronic Arts and Nike.

Bartle Bogle Hegarty Ltd. Announces Management Changes

Bartle Bogle Hegarty Ltd. has promoted Mel Exon to managing director, replacing Charlie Rudd, who takes the newly created position of chief operating officer. Exon was previously the joint chief digital officer alongside Lindsay Nuttall, who continues in the role. Exon now takes responsibility for the day-to-day management of the London shop. Rudd, who has worked at BBH for 15 years and has been the managing director since 2008, will now lead collaboration between the core agency business and BBH's new ventures. These include BBH's retail operation in Milton Keynes and the new BBH Sport division, which it launched in March with the former rugby player Lawrence Dallaglio. Exon and Rudd will continue to report to Ben Fennell, the chief executive of BBH.

BBH and SB Projects Announces Launch of the Creative Studio During the Cannes Lions Festival of Creativity

BBH and SB Projects announced the launch of The Creative Studio ('TCS') during the Cannes Lions Festival of Creativity. TCS is a joint venture between the two renowned creative businesses. Together they form a next generation production company, designed to deliver the high quality creative content with the production values, speed and economies of scale synonymous with SB Projects' revolutionary approach to building entertainment and talent brands. Both SB Projects and BBH have unrivalled records in their fields including The #1 and #2 most viewed videos of all-time on YouTube (PSY - Gangnam Style and Justin Bieber - Baby), Time Magazine's Ad of the Year 'Google - Dear Sophie'; The high grossing concert documentary to of all-time with 'Never Say Never', The high rated pilot on CBS this year with one hour drama 'Scorpion'; the first season is set to air this fall. Invented long running brand campaigns including Johnnie Walker - Keep Walking & Unilever's - The Axe Effect which won the Effectiveness Grand Prix at Cannes in 2011. BBH won a Cyber Gold Lion at Cannes for their work with PlayStation. BBH and SB Projects have worked together for three years, with BBH helping to create work to launch Justin Bieber's Number 1 selling fragrances Girlfriend and The Key. Both spotted a unique opportunity to create value for clients by bringing together the talent-building and social media firepower of Scooter Braun with the creative muscle of BBH. TCS leverages BBH's world-class creative, strategic and production capabilities and SB Projects' progressive talent, entertainment and media expertise allowing the two entities to control the entire creative process from idea inception to execution. TCS will be based in Los Angeles and led by Scooter Braun and Pelle Sjoenell, Chief Creative Officer of BBH Los Angeles. The creative, experienced and strategic brand builders of BBH will be joined by a stable of 'Preditors' - triple-threat young content creators who, produce, direct and edit all by themselves. At launch, TCS will create BBH and SB Projects content for clients, including music videos, commercial work, B-roll and marketing/promo videos. The studio is also working directly with new brands to incubate launch strategy, design, creative and production. The end goal will be to build a robust studio that can make anything, ultimately focusing on creating long form content and original IP such as TV properties, feature films and beyond.

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