SPORTFIVE S.A., a marketing agency, engages in the management of marketing rights for sports in France. The company owns a sports rights portfolio, including football, rugby, basketball, handball, tennis, and running. It also provides event management services, such as conception and organization, sponsorship and servicing, operation, merchandising and promotion management, media relations and community management, TV productionet and distribution, hospitality and ticketing, and transport and accommodation. The company also allows its customers to book its hospitality services online. It serves rights holders and brands; and leagues, federations, and clubs in sports such as rugby, handball, ...
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Founded in 1973
CAF and Sportfive Sign One Billion U.S. Dollars Agreement
Jun 12 15
The Confedration Africaine de Football (CAF) and SPORTFIVE have renewed the landmark agreement for the marketing of media and marketing rights of major competitions organised by CAF for a 12-year term (2017-2028). While renewing its confidence in SPORTFIVE for the marketing of media rights and marketing rights of its major competitions until 2028, for a guaranteed minimum of one billion USD (USD 1.000.000.000), the Confedration Africaine de Football (CAF) is enabling African football to face the future with a minimum of serenity. Compared to the previous agreement, the guaranteed minimum of one billion USD represents a very substantial increase. The competitions covered by this agreement are: The African Cup of Nations and its preliminary phase; The African Nations Championship and its preliminary phase; CAF Champions' League; The CAF Confederation Cup,; The CAF Super Cup; The African U-20 Championship; and The African U-23 Championship. This new partnership will enable CAF to pursue its objectives in developing, promoting an increase broadcast of African football. It equally guarantees an efficient organisation of competitions on the continent, a more effective protection of the integrity of players, the game, competitions, and the taking of significant actions to the benefit of the African youth within the context of football.