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July 31, 2015 6:16 AM ET

Wireless Telecommunication Services

Company Overview of Safaricom Limited

Company Overview

Safaricom Limited, together with its subsidiaries, provides integrated telecommunication services in Kenya. It offers mobile voice and data prepaid and postpaid services to consumers and businesses; and converged services to businesses, including small and medium enterprises, and corporate customers. The company also sells various devices, such as mobile handsets, mobile broadband modems, routers, tablets, netbooks, and laptop computers. In addition, it offers a range of voice plans on prepaid and postpaid options with SMS and data services; voice services, including national, regional, and international roaming services; Okoa Jahazi, an emergency credit-based top-up service; Bonga, a custom...

Safaricom House

Waiyaki Way


PO Box 66827

Nairobi,  00800


Founded in 1993


254 20 427 3272

Key Executives for Safaricom Limited

Safaricom Limited does not have any Key Executives recorded.

Safaricom Limited Key Developments

Safaricom Introduces New Tariff to Supplement Karibu Postpay Bundle

Safaricom has announced the launch of 'Advantage Plus,' a new post-pay tariff offering bundled Voice, SMS and Data services to supplement the Karibu Post Pay bundle. Available to all Safaricom customers who may wish to migrate to the monthly post-pay service, the bundle offers a choice of three price points ranging from an entry level KES 2,999 package to the more versatile KES 9,999 offering. The introduction of Advantage Plus will supplement the successful Karibu PostPay bundle scheme introduced in October 2011, which saw the number of Safaricom subscribers on the PostPay tariffs increase to over 700,000 by December 2015. The new service launched just a few days after Safaricom announced a fresh suite of new data products that will offer its subscribers an enhanced user experience with access to faster data, in a strategic move aimed at reaffirming its growing demand for data products among the core PrePay subscriber base. For the first time in the market, subscribers will be able to sign up for the service using their phones, without needing to go into a retail outlet. Safaricom customers will simply need to dial *100# from their PrePay lines or *200# from their PostPay lines to subscribe to the Advantage Plus Plans. Advantage Plus will offer subscribers increased value for mobile telephony services at rates that are significantly lower than market rates. Because of the exceptional value being provided by the Advantage Plus value proposition and the fact that consumers have three options to pick from, the package will be available on a 30-day basis with no roll over of resources.

Safaricom Launches the Box

Safaricom has launched its decoder, the Box, that will enable access to TV content and the internet. Through the launch the company looks into pushing data more, however, the telecom giant still awaits an approval by Communications Authority of Kenya (CA) for a broadcasting license that will enable the company develop and host more content. The decoder is a DVB-2 device with a major focus on data and internet provision to households that own a TV set but will also have the capability to offer free-to-air (FTA) channels which should allow for a larger segment of the population wanting to get in on the latest product on offer. The telco believes that in East Africa, the growth of the mobile sector and the decline of standard television needs provides a good opportunity for the introduction of the Box into the market for those seeking to watch their favorite shows, participate in gaming with friends and expand the overall market share of Safaricom in previously small sectors. The Box' will serve as a Wi-Fi hotspot connecting up to 10 users and support data-heavy applications. The decoder's first payment option will see subscribers pay an initial cost of KES 4,999 followed by six monthly installments of KES 999. The second option of a one-off fee of KES 9,999 allows access to free-to-air channels and up to 6GB in data bundles for a month and free YouTube access. Subscribers who choose this option can also buy bundles of up to 50GB for KES 4,000. Safaricom said customers will be able to top up their balances by buying monthly bundles using airtime or M-Pesa, on predefined USSD and WAP interfaces. The decoder will allow subscribers to leverage extensively on the 3G and 4G networks to access content. The decoder which will be available in all major cities countrywide makes Safaricom the first telco to venture into the TV business.

Safaricom to Extend 4G Coverage to 13 Towns by the Year-End of 2015

After Safaricom rolled out its 4G network in Nairobi and Mombasa, the company plans to extend it to another 13 towns and cities by end of 2015. The LTE Advanced network offers peak speeds of up to 100Mbps, which is more than twice the speed offered on 3G technology. This makes it possible for customers to download and upload files faster, as well as enjoy buffer-free streaming of audio and video.

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