October 22, 2016 4:32 PM ET

Internet Software and Services

Company Overview of DataXu, Inc.

Company Overview

DataXu, Inc. develops a marketing analytics platform for brand marketers and agencies worldwide. Its platform enables marketers to understand and engage consumers in a programmatic world. The company offers media activation, data management, and marketing analytics solutions. It provides DataXu Report Builder, a customizable reporting tool that demonstrates how marketing efforts are impacting the business through visualizations that key stakeholders understand; OneView, a technology that enables marketers to identify individuals and build a complete picture of consumer behavior across devices; Marketing Intelligence Center, a marketing dashboard that provides access to data, vendors, creativ...

281 Summer Street

4th Floor

Boston, MA 02210

United States

Founded in 2007





Key Executives for DataXu, Inc.

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Senior Vice President of Analytics & Innovation
Co-Founder and Chief Technology Officer
Co-Founder and Chief Customer Officer
Chief Financial Officer
Compensation as of Fiscal Year 2016.

DataXu, Inc. Key Developments

DataXu appoints Alvin Wong as Head of Sales, Southeast

DataXu announced the appointment of Alvin Wong as Head of Sales, Southeast Asia (SEA). His hiring comes as part of DataXu's continued investment in the Asia Pacific region following the company's expansion into Singapore, Sydney and Bangalore. Wong brings more than 15 years of media and technology sales experience in print, broadcast and digital advertising across Southeast Asian markets. As Head of Sales, SEA, Alvin is responsible for partnering with new and existing customers to help them leverage DataXu's programmatic marketing technology to improve marketing ROI and customer engagement. Before joining DataXu, Wong served as Regional Director, APAC at Sizmek. He is based out of DataXu's APAC headquarters in Singapore.

DataXu Appoints Tore Tellefsen as Vice President of TV Solutions

DataXu announced the appointment of Tore Tellefsen as Vice President of TV Solutions as of June 13. Previously, Tellefsen served more than 8 years at Microsoft, where he was Director of video advertising. Tellefsen will lead the programmatic TV team at DataXu and will leverage marketing science and advanced analytics to help advertisers better understand consumers and drive increased ROI through data-enhanced television.

DataXu, Inc. Presents at 2016 Deutsche Bank Securities 24th Annual Media, Internet & Telecom Conference, Mar-07-2016 11:25 AM

DataXu, Inc. Presents at 2016 Deutsche Bank Securities 24th Annual Media, Internet & Telecom Conference, Mar-07-2016 11:25 AM. Venue: The Breakers Hotel, One South County Road, Palm Beach, FL 33480, United States. Speakers: David Shapiro, VP, Corporate & Business Development.

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