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November 28, 2015 3:20 PM ET

Internet Software and Services

Company Overview of DataXu, Inc.

Company Overview

DataXu, Inc. provides programmatic marketing software for brands and agencies. The company’s software enables marketers to build brands in a digital world, leveraging data and analytics. It offers DataXu platform that enables clients to manage and optimize marketing investments across various digital channels. The company also provides a multi-channel demand side platform for online, video, and mobile advertisers; and a suite of integrated analytics for customer intelligence and media investment analysis. In addition, it offers OneView, a technology that enables cross device data management, targeting, and measurement. Further, the company provides service models, support, and educational se...

281 Summer Street

4th Floor

Boston, MA 02210

United States

Founded in 2007





Key Executives for DataXu, Inc.

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Senior Vice President of Analytics & Innovation
Co-Founder and Chief Technology Officer
Co-Founder and Chief Customer Officer
Chief Financial Officer
Compensation as of Fiscal Year 2015.

DataXu, Inc. Key Developments

DataXu, Inc. Presents at The MMA Mobile CEO & CMO Summit, Jul-27-2015 03:00 PM

DataXu, Inc. Presents at The MMA Mobile CEO & CMO Summit, Jul-27-2015 03:00 PM. Venue: Sonoma, California, United States. Speakers: Mike Baker, Co-Founder, President and CEO.

DWA Chooses DataXu as Global Programmatic Partner

DWA and DataXu announced a strategic partnership to bring advanced programmatic solutions to B2B marketers. With DWA and DataXu, B2B marketers now have the opportunity to leverage a wide range of data points, both across devices and across channels, in order to advertise to the members of a buying team, at any point in the buyer journey. The algorithmic prospecting power offered by DWA and DataXu will help B2B marketers most effectively connect with these information-seeking individuals involved in the buying process. DataXu and DWA began working together nearly two years and have now established a worldwide partnership in which all of DWA's programmatic ad spending on behalf of its clients will be executed using DataXu's software, through integration with DWA's in-house Adaptive Marketing Platform (AMP). AMP layers multiple data sources to form an enhanced understanding of each customer, in order to deliver a precise, personalized customer experience across paid and owned media. The platform works to turn static content into more personalized experiences, based on known preferences and behaviors, and provides clients the ability to test audience and messaging assumptions. Additionally, AMP's integrated lead management system allows for delivery of higher quality leads through real-time scrubbing and leverages the database for greater insights and media activation.

DataXu Announces Launch of OneView Technology

DataXu announced the launch of OneView, a new technology that enables cross device data management, targeting and measurement. The average U.S. household now owns more than five connected devices. Most digital marketing platforms consider each of these to have its own identity which can result in siloed, wasted media spend and reduced ROI. OneView links these proliferating identifiers into single consumer view that marketers can then use to more effectively target and more accurately measure, offering a more relevant consumer marketing experience. OneView is unique in its approach to protecting brands and their target consumers by providing complete transparency around and control over which data sources are being used with checkbox simple controls to tailor data usage. Global marketers can use these controls to ensure compliance with local privacy laws and corporate policies while maximizing the allowable use of data. Finally, OneView honors real-time consumer opt-out consistent with all industry standards. OneView enables the following capabilities: Amplify reach for people, not cookies: OneView can amplify reach by transforming and activating cookie based audiences from legacy DMPs into the real-world of the cross device consumer. OneView can also stitch together an incredibly wide variety of "aliases" or identifiers to form a complete picture of a person. Along with browser cookies, OneView can use mobile Ad IDs, privacy safe household IDs, proprietary advertiser IDs, and more. Tailor consumer experiences: Using OneView, marketers can create more relevant consumer experiences through a variety of advanced capabilities such as cross device frequency caps cross device message sequencing to match marketing messages with a consumer's path to purchase real-time conversion path analysis multi-touch attribution models and finally, bridging digital buys with TV campaign data to bring TV buys into the digital marketer's world. Measure and attribute marketing impact better: OneView provides marketers with the clearest, most holistic picture yet of the impact of their cross channel marketing efforts.

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