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October 07, 2015 5:43 AM ET

Internet Software and Services

Company Overview of Adara Media, Inc.

Company Overview

Adara Media, Inc. operates a travel intelligence platform to connect consumers to advertisers. Its platform provides advertisers with insights, such as travel purchase patterns, individual preferences, and shopping behavior patterns of customers and prospects; and enables them to personalize their offerings to reach specific audiences based on their buying habits. Adara Media, Inc. was formerly known as Opinmind, Inc. and changed its name to Adara Media, Inc. in July 2010. The company was founded in 2005 and is based in Mountain View, California with additional offices in the United States, Europe, and Asia.

351 E Evelyn Avenue

Suite 100

Mountain View, CA 94041

United States

Founded in 2005



Key Executives for Adara Media, Inc.

Chief Executive Officer
Age: 49
Co-Founder and Chief Architect
Co-Founder and Chief Technical Officer
Chief Financial Officer
President of Data & Analytics
Compensation as of Fiscal Year 2015.

Adara Media, Inc. Key Developments

Adara Media, Inc. Presents at Annual Needham Interconnect Conference, Aug-04-2015 02:20 PM

Adara Media, Inc. Presents at Annual Needham Interconnect Conference, Aug-04-2015 02:20 PM. Venue: The Westin Grand Central Hotel, 212 E. 42nd Street, New York, New York, United States.

ADARA Introduces New Predictive Analytics Products

ADARA announced that it has further expanded its Data and Analytics business, and is introducing a suite of products designed to provide complete visibility into the traveler. Building on its Magellan travel intelligence platform, the products draw on ADARA’s rich dataset of global booking, search and loyalty data from the world’s large travel brands. They allow travel suppliers, companies and others to gain instant access to forward looking booking and search activity to produce greater customer insight, more effective decision-making capability and enhanced revenue optimization. The new products include: Competitive Benchmarking – Purchase path metrics that allow travel providers to measure their performance against competitors and defined industry standards. Customer Value Benchmarking – A complete 360 view of the travel journey and profile that brings together disparate data in ways that have never been done before – providing holistic, share-of-wallet insights into all aspects of customers and their potential. Attribution Analysis – The ability to track and attribute actual purchases to the right marketing source. ADARA New Predictive Analytics Products.

Adara Announces Executive Appointments

Adara announced the appointment of Anna Chalmers as head of marketing for the Americas, and David Morrow as marketing director for Europe and the Middle East. These new hires will spearhead the company's global marketing team with the goal of building awareness among marketers of the value Adara's platform has to transform loyalty, search and booking data into actual knowledge that shapes their future business performance. With nearly 30 combined years of marketing leadership and expertise, Anna and David will provide an added lift to Adara's global marketing efforts overseeing their newly expanded teams to develop and implement strategic marketing initiatives that reach marketers and agency partners in their regions. Anna has extensive experience working with digital media marketers and Fortune 500 advertisers for companies like SocialVibe, AOL and Yahoo! She most recently managed her own advertising consultancy aiding online companies in defining and accelerating sales and marketing efforts. She brings a wealth of experience in sales management, marketing and the travel industry to her new role. Based in Adara's New York office, Anna will bring a renewed focus to the company's marketing efforts in the Americas. Based in London, David will develop marketing strategies that support Adara's expansion throughout Europe and the Middle East. Previously, David served as go-to-market marketing manager at Microsoft in the U.K., where he was responsible for driving advertising revenue growth throughout Microsoft's digital brands portfolio. In addition, he served as communications manager at Collective, where he helped brand advertisers connect and engage with target audiences, by leveraging proprietary audience modeling, insights and ad effectiveness metrics.

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