May 01, 2016 3:37 PM ET


Company Overview of The Mainichi Newspapers Co., Ltd.

Company Overview

The Mainichi Newspapers Co., Ltd. publishes newspapers in Japan. It offers business, sports, arts and entertainment, and travel news and information. The company also operates an online newspaper. The Mainichi Newspapers Co., Ltd. was formerly known as Mainichi Shimbun. The company was founded in 1872 and is based in Tokyo, Japan.

1-1-1 Hitotsubashi


Tokyo,  100-8051


Founded in 1872


81 3 3212 0321


81 3 3212 1609

Key Executives for The Mainichi Newspapers Co., Ltd.

The Mainichi Newspapers Co., Ltd. does not have any Key Executives recorded.

The Mainichi Newspapers Co., Ltd. Key Developments

Mainichi Shimbun Signs Deal with and Cxense

Mainichi Shimbun and Cxense announced the signing of a deal. Mainichi Shimbun will use Cxense technology to drive higher user engagement on their web and mobile sites, as well as to convert a larger number of readers to paid digital subscribers. The Cxense technology is a proven leader in this area, having successfully boosted digital subscription numbers at global brands such as The Wall Street Journal. The contract with Mainichi Shimbun includes Cxense Insight, Cxense Content, Cxense DMP (Data Management Platform), and Cxense Advertising. The Cxense DMP (Data Management Platform) is becoming the leading data management platform for media companies, e-commerce sites, and consumer brands around the world. With the Cxense DMP, businesses of all kinds can aggregate data on both anonymous and registered users across all devices to build detailed user profiles in real time. The Cxense DMP ties into marketing and advertising tools, including other Cxense products, such as Cxense Content and Cxense Advertising, to develop premium and offerings for both online users and advertisers. Cxense Insight works in harmony with the Cxense DMP to provide unparalleled real-time analytics for web and mobile sites through customizable dashboards. By analyzing the content on each page of a site, and tracking every user interaction across all devices, businesses can make instant updates to improve user engagement and revenue. Cxense products are delivered as Software-as-a-Service (SaaS), where customers pay Cxense a monthly license subscription fee for the use of the Cxense products. Customer contracts are typically for twelve months, with automatic renewal.

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