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February 13, 2016 5:59 PM ET


Company Overview of Honda Motor Europe Limited

Company Overview

Honda Motor Europe Limited, doing business as Honda (UK), manufactures, markets, and sells motor vehicles. The company provides cars; motorcycles; all-terrain vehicles; and racing vehicles. It also offers power equipment that includes generators, water pumps, and engines; marine inflatables; lawn and garden equipment, including lawnmowers, ride-on mowers, handheld products, brushcutters, versatools, and tillers; and racing vehicles. The company serves customers through Honda authorized dealers in the United Kingdom. The company was founded in 1965 and is headquartered in Bracknell, United Kingdom. Honda Motor Europe Limited operates as a subsidiary of Honda Motor Co., Ltd.

Cain Road

Bracknell,  RG12 1HL

United Kingdom

Founded in 1965


44 84 5200 8000


44 17 5359 0732

Key Executives for Honda Motor Europe Limited

President and Director
Age: 63
Executive Vice President and Director
Age: 66
Managing Director of Honda Uk
Executive Vice President of Europe
Head of Dealer Development Operations
Compensation as of Fiscal Year 2015.

Honda Motor Europe Limited Key Developments

Honda UK Wins Multiple Awardees Contract for Purchasing Vehicles

Honda UK won a multiple awardees contract award from Hertfordshire County Council for the purchase of vehicles.

Honda to Spend £200 Million to Upgrade a British Factory

Honda announced that it will spend £200 million ($300 million) to upgrade a British factory that the Japanese automaker downsized 2014 owing to a slump in European demand. The company said it was aiming to turn its Swindon plant in western England into a global production hub for its five-door Civic compact. Japan's number-three automaker said the cash would help improve the plant's efficiency and boost the number of passenger cars that can roll off its assembly lines. The factory presently has the capacity to make 250,000 vehicles annually. The plant produced about 120,000 vehicles last year, roughly half the 230,000 units it made in early 2008.

Honda Introduces All-New 2016 HR-V SLF Selfie Edition

Honda is introducing a unique trim model to appeal to this key, influential segment. The Honda HR-V SLF, on sale in the U.S. this summer, features 10 selfie cameras throughout the vehicle to capture every moment of the day, in addition to the multi-angle rearview camera which comes standard on all Honda vehicles. The HR-V SLF blends the styling of a coupe, and the space and utility of an SUV in one versatile vehicle and takes its fun-to-drive spirit to another level with the addition of the selfie cameras. To beta-test the hands-free selfie technology, the automaker worked with 15 social media influencers over a period of six months and chose Ashley H., a self-proclaimed selfie fanatic who boasts a 99 SMIR score (social media influencer rank) to participate in making a product video. Ashley was given an HR-V SLF to test the technology and selfie functions, which only operate when the car is in park, and demonstrates how easy the cameras are to use by connecting her smartphone to HondaLink, which enables her to both take selfies and upload directly to social media. The selfie cameras join a multitude of other features in the all-new HR-V, such as Honda LaneWatch, a multi- angle rearview camera, 7-inch touch-screen featuring Pandora®, Bluetooth® streaming audio and the Honda Satellite-Linked Navigation SystemTM, as well as HondaLink® Next Generation that allows people to stay connected to their smartphones via a digital hub.

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