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March 27, 2015 9:08 PM ET

Food and Staples Retailing

Company Overview of ASDA Group Limited

Company Overview

ASDA Group Limited operates a chain of retail stores. It offers fresh meat and fish, eggs, drinks, and food cupboards; and dairy, chilled, bakery, frozen, health and beauty, baby and toddler, laundry and household, pets’, and home and entertainment products. The company also provides home appliances, games and books, furniture, flowers, tires, gifts, and mother’s day gifts; and clothing, baby zone, electrical, music, video, home, outdoor, DIY and motor, sports, beauty, and party products. In addition, it offers credit cards; and motoring, home, and pets’ services. Further, the company provides consoles, pre order games, books, DVDs, and pre-order DVDs; and gaming, music, and Blu-ray products...

ASDA House

Great Wilson Street


Leeds,  LS11 5AD

United Kingdom

Founded in 1978

51,292 Employees


44 1132 435 435


44 1132 418 666

Key Executives for ASDA Group Limited

Chief Executive and President
Chief Information Officer and Business Transformation Director
Managing Director of Clothing Brand George
Age: 56
Head of Trading Academy & Supplier Engagement
Director of Corporate Finance
Compensation as of Fiscal Year 2014.

ASDA Group Limited Key Developments

BHS To Be sold; ASDA Reportedly Interested

Arcadia Group Limited’s BHS Limited may be sold. Sir Philip Green has signaled his intention to sell the company. According to the news report, ASDA Group Limited’s brand George may be among the potential suitors.

Amira Expands Distribution in the UK with Asda

Amira Nature Foods Ltd. announced that it has reached an agreement with Asda to offer Amira's branded products through its e-commerce platform, extending the previously announced partnership to sell Amira branded products in 256 Asda stores. Combined with its existing agreements with Asda, Morrisons, Tesco and Waitrose, Amira's branded products now reach British consumers wherever they choose to shop, whether it's in-store or online.

Amira Nature Foods Ltd Announces the Launch of Amira Branded Products in Asda

Amira Nature Foods Ltd. announced the launch of Amira branded products in Asda, a British supermarket chain. Amira's Pure Basmati rice and Superior Aromatic rice will now be available in 256 Asda stores in the U.K. Combined with the company's existing agreements with Morrisons, Tesco and Waitrose, Amira products are now sold in three of the four larger retailers in the U.K. and reach more than half of British supermarket shoppers. Amira's announced partnership with Asda follows its agreement last month with premium retail chain Waitrose, which added 553 distribution points in the U.K.

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