January 30, 2015 10:17 AM ET

Software

Company Overview of Neolane, Inc.

Company Overview

Neolane, Inc. provides enterprise marketing software. It offers conversational marketing technology platform that includes various applications, such as Neolane Campaign, a campaign management solution that is used for creating and executing cross-channel marketing communications; Neolane Lead, a comprehensive B2B marketing automation solution that provides demand generation, campaign management, and lead management; and Neolane Social Marketing, an automation application that allow marketers to engage consumers in one-to-one dialogues on social media platforms. The company also provides Neolane Interaction, an offer management solution that coordinates inbound and outbound activities and of...

275 Washington Street

Third Floor

Newton, MA 02458

United States

Founded in 2006

Phone:

617-467-6760

Fax:

617-467-6701

Key Executives for Neolane, Inc.

Chief Executive Officer
Co-President and Director
Age: 52
Chief Financial Officer
Director and President of North America Operations
Executive Vice President of European Operations and Director
Compensation as of Fiscal Year 2014.

Neolane, Inc. Key Developments

Neolane, Inc. Marks Major Global Expansion

Neolane, Inc. announced further global expansion by opening offices in Munich, Sydney and Singapore, as well as a local data center in the Asia Pacific (APAC) region. These additional locations join existing offices in the United States, France, United Kingdom, Denmark and Neolane's support office in Vietnam. With these additional offices, Neolane will be able to strengthen its human capital by investing in top localized talent and by relocating members of its existing team to the three locations. These new offices enhance support for existing Neolane customers in 12 countries and for Neolane users across 20 countries. Global demand for conversational marketing and CRM marketing automation systems continues to grow. Gartner estimates that investments in CRM marketing automation applications and services, which includes lead management, grew by more than 20% in 2011 and 2012, and will account for more than $4.2 billion by 2016 -- representing the large growth of any CRM segment.

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