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July 05, 2015 2:46 AM ET


Company Overview of Magnetic Media Online, Inc.

Company Overview

Magnetic Media Online, Inc. offers solutions that powers agencies and advertisers to combine intent data with display advertising in order to reach relevant audiences at scale, acquire new consumers, influence purchasing decisions, and engage current customers. It searches data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend their time online–on news sites, blogs, e-commerce sites, and social networks. The company also provides site retargeting and advanced media optimization. Magnetic Media Online, Inc. was formerly known as Domdex, Inc. and changed its name to Magnetic Media Online, Inc. in M...

122 West 27th Street

7th Floor

New York, NY 10001

United States

Founded in 2008





Key Executives for Magnetic Media Online, Inc.

Chief Executive Officer and Director
Age: 53
Age: 37
Chief Financial Officer
Age: 61
Chief Operating Officer
Chief Revenue Officer
Compensation as of Fiscal Year 2015.

Magnetic Media Online, Inc. Key Developments

Magnetic Announces Executive Changes

Magnetic announced that Mark Pinney has joined the company as Chief Financial Officer (CFO). In addition, Magnetic promoted Sandeep Swadia to Chief Operating Officer. Sandeep previously served as the company's Chief Strategy Officer for a year. Mark brings more than two decades of seasoned finance experience in the technology space, including CFO roles at large ad tech companies such as Tremor Video, Real Media and Tacoda as well as at ecommerce startups including Lot18 and Vimeo. Mark and Sandeep are based in Magnetic's headquarters in New York City.

Magnetic Names Justin Squezello as CFO

Magnetic announced the addition of Justin Squezello as Chief Financial Officer. Squezello, the former CFO at, brings more than 15 years of experience in strategic financial planning, data analysis and ad technology to this new leadership role.

Magnetic Announces Opening First International Office in London; Appoints Luke Hayter as Country Manager

Magnetic announced that it will be expanding to the European market, opening its first international office in London. Magnetic's new office location will officially open in February 2014. The company also announced the hiring Luke Hayter as Country Manager. As Magnetic's first international hire, Hayter will be tasked with opening the London- based office and growing the European sales force. Hayter has 15 years of digital media experience, and before joining Magnetic worked as Commercial Manager at Exponential in the U.K. He also spent time in New York as Director of Agency.

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