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September 02, 2015 1:56 PM ET

Media

Company Overview of Simulmedia, Inc.

Company Overview

Simulmedia, Inc., a television advertising company, provides a digital advertisement targeting platform for linear television. It offers TV advertising campaigns. The company serves agencies and advertisers, and TV inventory owners. Simulmedia, Inc. was founded in 2008 and is based in New York, New York.

670 Broadway at Bond Street

2nd Floor

Suite 305

New York, NY 10012

United States

Founded in 2008

Phone:

646-201-5352

Fax:

212-504-8080

Key Executives for Simulmedia, Inc.

Founder, Chief Executive Officer and Director
Age: 51
Vice President of Finance
Chief Operating Officer
Chief Strategy Officer
Senior Vice President of Program Management
Compensation as of Fiscal Year 2015.

Simulmedia, Inc. Key Developments

Simulmedia, Inc. Presents at Nomura's 2015 Media & Telecom Conference, Aug-13-2015 12:00 PM

Simulmedia, Inc. Presents at Nomura's 2015 Media & Telecom Conference, Aug-13-2015 12:00 PM. Venue: Nomura's New York Office, 309 West 49th Street, New York, NY 10019, United States. Speakers: David R. Morgan, Founder, Chief Executive Officer and Director.

Simulmedia Launches VAMOS

Simulmedia announced the launch of Video Advertising Marketing Operating System (VAMOS). VAMOS, a data-driven ad targeting and optimization platform, uses data, science, and software to target and reach audiences on the large footprint of linear TV inventory. VAMOS uses predictive algorithms based on purchase likelihood and granular behavioral characteristics to optimize media against consumer behavior, a sharp contrast to traditional TV planning systems based on broad demos. From a measurement perspective, VAMOS completely replaces legacy industry methods of measuring TV based on data fusions and look-alike models. Rather, VAMOS calculates ROI for TV campaigns, tying actual sales. VAMOS is the first massively scaled, people-based targeting and measurement platform for linear TV. It ingests viewing data, census data, and panel data that powers Simulmedia's prediction methodologies, scientific algorithms that are 50x more accurate than standard media measurement panels. VAMOS also has access to the large amount of linear TV inventory, with the ability to serve over 6 billion weekly impressions reaching 95% of U.S. TV households. VAMOS has been built for additional partnerships and data integrations, featuring API-friendly architecture enabling Simulmedia to quickly grow a people-focused TV ad ecosystem. Networks can plug into VAMOS to manage inventory yield maximization, and clients can integrate first-party CRM data for full closed-loop reporting. Viewing data is ingested from various sources such as FourthWall Media. Other third-party currency, targeting, and purchase data are onboarded from Nielsen, MRI, Nielsen Buyer Insights, and 60 million credit cards.

Simulmedia, Inc. Presents at Deutsche Bank 23rd Annual Media, Internet and Telecom Conference, Mar-09-2015 03:30 PM

Simulmedia, Inc. Presents at Deutsche Bank 23rd Annual Media, Internet and Telecom Conference, Mar-09-2015 03:30 PM. Venue: The Breakers® Hotel, One South County Road, Palm Beach, FL 33480, United States. Speakers: David R. Morgan, Founder, Chief Executive Officer and Director.

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