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March 27, 2015 3:10 AM ET

Internet Software and Services

Company Overview of Skimlinks

Company Overview

Skimlinks operates as a fun Web tool to gather research on a decision, collaborate and get feedback from friends, and make and act upon a decision. The company also operates as a browser add on that allows to make a project page to configure, purchase, add products from various sites, and allow others to rate these. Skimlinks was founded in 2006 and is based in London, United Kingdom.

27 Paul Street

London,  EC2A 4JU

United Kingdom

Founded in 2006

Phone:

44 20 7382 6447

Key Executives for Skimlinks

Founder and Chief Executive Officer
Chief Technology Officer
Compensation as of Fiscal Year 2014.

Skimlinks Key Developments

Silicon Valley Bank Provides Skimlinks with GBP 1.5 Million Growth Debt Facility

Silicon Valley Bank announced that it has provided Skimlinks with a GBP 1.5 million growth debt facility. In addition to this debt financing, which will be used to provide additional liquidity as the business pursues its ongoing growth strategy, the company previously received equity investment from Greycroft Partners, BDMI, Sussex Place Ventures and The Accelerator Group.

Skimlinks Unveils Content Monetization Tool Skimlinks Editor for Digital Publishers

Skimlinks, unveiled Skimlinks Editor, a new web tool that helps publishers maximize revenues by providing them with an effortless way to view--at a glance--all the information they need to make informed decisions on how they monetize their content. Skimlinks Editor, available at no cost on the Google Chrome Web Store, is the ideal web companion for editors as they create content. With Skimlinks Editor, editors are automatically notified of monetization opportunities and are empowered to instantly compare commission rates across merchants to ensure that they are maximizing affiliate revenue. At the same time, real-time price comparison technology enables editors to direct readers to merchants with the most competitive pricing. Skimlinks Editor features and functionalities are Monetization opportunity notifications, as editors browse merchant websites, the unobtrusive Skimlinks Editor Chrome extension will change color from gray to blue, indicating a Skimlinks partnership that can generate revenue. Commissions at a glance - With a single click, editors can view referral fees for merchant websites in the Skimlinks network. If a merchant is a 'Skimlinks Preferred Partner', the Editor will highlight their increased commission rates. Real-time price monitoring - As editors create affiliate links, they can use Skimlinks Editor's real-time price comparison technology to offer readers the best value on items across popular merchants. Link shortening and social sharing - With Skimlinks Editor, editors can effortlessly create shortened affiliate links and email or share them across social media networks.

Skimlinks Launches Tools to Help Publishers Affected by Google Affiliate Network Shutdown

Skimlinks announced a complete toolset to help former Google Affiliate Network (GAN) publishers easily transition their GAN affiliated links to working affiliate links, to ensure revenue continuity and lessen the potential financial impact on publishers of their affiliate network shutting down. To take the hassle out of monetization and ensure publishers maintain their revenues following Google's announcement, Skimlinks is launching specific updates to existing technology to identify all the GAN links and automatically convert them into the appropriate affiliate links on new networks. This update will not affect publishers' existing links posted for other networks, but it will convert any un-affiliated links as well as old GAN links through the adding one simple line of code to publisher websites. Skimlinks is monitoring the changes taking place as advertisers transition their services, and will be ready to help publishers monetize their content. To prevent the hassle of manually identifying broken links, and identifying new affiliate programs, new publishers can follow these simple steps: sign up to Skimlinks; once approved, copy and paste JS snippet into site.

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Private Placement
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