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September 01, 2015 7:16 AM ET

Internet Software and Services

Company Overview of Luminate, Inc.

Company Overview

Luminate, Inc. provides image advertising and content network services. Its platform combines Internet and crowdsourcing technology to deliver the content relevant to online images; and allows consumers to mouse over an image and explore layers of informational content, and shop for products from photos seen on Websites of its publishing partners. The company enables publishers to engage their audience, add incremental revenue, improve session times, and increase traffic; and advertisers to engage consumers through online images, deliver brand impressions, and advertise their business or offer their products through publisher partners. It serves customers worldwide. Luminate, Inc. was former...

100 View Street

Suite 200

Mountain View, CA 94041

United States

Founded in 2007

Phone:

650-969-0969

Fax:

650-618-0454

Key Executives for Luminate, Inc.

Board Observer and Strategic Advisor
Age: 55
Compensation as of Fiscal Year 2015.

Luminate, Inc. Key Developments

Luminate Unveils its Next Generation In-Image Ad Platform

Luminate unveiled its next generation in-image ad platform, including unprecedented capability to understand both content and context of an image and optimize appropriate native advertising. Combining text analysis, computer vision, machine learning and crowdsourced human analysis, Luminate's advanced platform not only places the most relevant and appropriate ad, it ensures all inappropriate and irrelevant content images are filtered out, protecting brands and publishers from embarrassing and damaging mishaps. Luminate also launched a range of new ad formats and platform features, making it the first rich ad network specifically built for in-image advertising. Advanced new capabilities include: ImageWords: Visual targeting which allows advertisers to contextually target by 'image keywords' for both off-image and in-image ads. Responsive Branded Ads: Dynamically created to match size, format and context of online imagery and other custom ad spaces. Product Listing Ads (PLAs): Ad units dynamically created from advertiser product feeds. Collage Ads: Includes a series of relevant items from product feeds. Related Content Ads which increase publisher traffic by matching content to imagery. Both display (CPM) and performance (CPC) delivery options. ImageSafe image content screening and filtering.

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