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February 14, 2016 4:21 AM ET

Internet Software and Services

Company Overview of Affle Pte Ltd.

Company Overview

Affle Pte Ltd. develops mobile messaging and advertising solutions. Its products include Pinch, a phone-phone messaging platform; MAAS Xtend, a mobile advertising self serve platform, SMS2.0, which combines social networking, free interactive content, and rich media with messaging capabilities; Coufon, which enables portable access to discounts and promotions on mobile phones; AffleAds, a carrier grade ad platform that enables targeted and contextual ad delivery on mobile channels; affnet, a platform that enables discovery and offline browsing experience for brands and publishers; AYX, a youth focused ad exchange, which enables advertisers to target publishers in domains such as social netwo...

100 Pasir Panjang Road


Singapore,  118518


Founded in 2005


65 6225 2652


65 6372 1778

Key Executives for Affle Pte Ltd.

Founder, Chief Executive Officer, and Chairman of the Board of Directors
Head of Publisher Development and Management
Executive Director - South East Asia - Ads Platform
Executive Director of Apps Platform and Executive Director
Director - R&D and Product Development
Compensation as of Fiscal Year 2015.

Affle Pte Ltd. Key Developments

Affle Launches its Mobile Advertising Self Serve Platform 'MAAS Xtend'

Affle announced the launch of its Mobile Advertising Self Serve platform titled 'MAAS Xtend' at the Global Mobile Game Developers Conference (GMGDC) being held in Chengdu, China. Mobile Advertising platforms have traditionally been offering managed services targeting large enterprises. However, with the rapid growth in the Mobile App economy a completely new category of advertisers have emerged who would much rather work with Self Serve platforms on which they can manage and be in full control of their campaigns. MAAS Xtend which is an extension of Affle's Mobile Audience As a Service (MAAS) platform, would thus cater to this market and offer advertisers complete automation and optimization controls to maximize ROI on their mobile spends. With several top programmatic and direct supply sources already integrated, MAAS Xtend would offer advertisers a simple 4-step process to configure and manage their campaigns. Campaign Managers can thus set up and manage global campaigns with precise targeting & defined KPI metrics in a matter of a few minutes on this platform. MAAS Xtend would soon also integrate with other MAAS platform modules like OptiSense6 and Affle Attribution SDK to offer an integrated automated suite to manage all mobile advertising procurement, attribution and ROI optimizations.

Affle Names Alvin Ling as Director - Product Strategy and Aman Grover as Director - Global Delivery

Affle announced the appointment of Alvin Ling as Director - Product Strategy and Aman Grover as Director - Global Delivery. In the new roles Alvin will be responsible for driving the product direction for the Affle Ads Platform by bringing in new advancements on its platform. Aman Grover will work towards setting up new strategies & processes to streamline the delivery and operations on the Affle Apps Platform. Alvin brings in over 15 years of experience, the last 5 of which were in Smaato. In Smaato, Alvin ran the Platform Ad Operations in APAC and later moved to drive the product strategy.

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