February 20, 2017 8:40 AM ET

Internet Software and Services

Company Overview of Affle Pte Ltd.

Company Overview

Affle Pte Ltd. develops mobile messaging and advertising solutions. Its products include Pinch, a phone-phone messaging platform; MAAS Xtend, a mobile advertising self serve platform, SMS2.0, which combines social networking, free interactive content, and rich media with messaging capabilities; Coufon, which enables portable access to discounts and promotions on mobile phones; AffleAds, a carrier grade ad platform that enables targeted and contextual ad delivery on mobile channels; affnet, a platform that enables discovery and offline browsing experience for brands and publishers; AYX, a youth focused ad exchange, which enables advertisers to target publishers in domains such as social netwo...

100 Pasir Panjang Road

#06-07

Singapore,  118518

Singapore

Founded in 2005

Phone:

65 6225 2652

Fax:

65 6372 1778

Key Executives for Affle Pte Ltd.

Founder, Chief Executive Officer, and Chairman of the Board of Directors
Head of Publisher Development and Management
Executive Director - South East Asia - Ads Platform
Executive Director of Apps Platform and Executive Director
Director - R&D and Product Development
Compensation as of Fiscal Year 2016.

Affle Pte Ltd. Key Developments

Affle Launches its Mobile Advertising Self Serve Platform 'MAAS Xtend'

Affle announced the launch of its Mobile Advertising Self Serve platform titled 'MAAS Xtend' at the Global Mobile Game Developers Conference (GMGDC) being held in Chengdu, China. Mobile Advertising platforms have traditionally been offering managed services targeting large enterprises. However, with the rapid growth in the Mobile App economy a completely new category of advertisers have emerged who would much rather work with Self Serve platforms on which they can manage and be in full control of their campaigns. MAAS Xtend which is an extension of Affle's Mobile Audience As a Service (MAAS) platform, would thus cater to this market and offer advertisers complete automation and optimization controls to maximize ROI on their mobile spends. With several top programmatic and direct supply sources already integrated, MAAS Xtend would offer advertisers a simple 4-step process to configure and manage their campaigns. Campaign Managers can thus set up and manage global campaigns with precise targeting & defined KPI metrics in a matter of a few minutes on this platform. MAAS Xtend would soon also integrate with other MAAS platform modules like OptiSense6 and Affle Attribution SDK to offer an integrated automated suite to manage all mobile advertising procurement, attribution and ROI optimizations.

Similar Private Companies By Industry

Company Name Region
2359 Media Pte Ltd. Asia
3rd Planet Pte. Ltd. Asia
701Search Pte Ltd. Asia
8villages Pte. Ltd Asia
99.co Asia

Recent Private Companies Transactions

Type
Date
Target
No transactions available in the past 12 months.
 

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
The Advertising Council, Inc. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Affle Pte Ltd., please visit affle.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.