Company Overview of OneSpot, Inc.
OneSpot, Inc., a content advertising company, provides content marketing with data intelligence and infrastructure of online advertising. Its OneSpot platform automatically turns owned and earned content into online advertising and leverages proprietary technology for programmatic placement–building online audiences and driving business outcomes. The company’s customers span B2B and B2C categories. OneSpot, Inc. was founded in 2005 and is based in Austin, Texas.
701 Brazos Street
Austin, TX 78701
Founded in 2005
Key Executives for OneSpot, Inc.
Founder, President and Director
Vice President of Business Development
Compensation as of Fiscal Year 2015.
OneSpot, Inc. Key Developments
OneSpot Announces Launch of New Suite of Cross-Channel Solutions
Oct 28 15
OneSpot announced the launch of a new integrated solution purpose-built for delivering cross-channel personalization of branded editorial content. OneSpot’s proprietary Content Sequencing platform, which helps brands build content-driven one-to-one relationships by personalizing and sequencing content to individuals no matter where they are in the digital journey, now extends engagement across website, e-mail, mobile, social and paid digital channels. The company’s new, expanded solution features OneSpot OnSite, which delivers personalized content on brands’ owned websites, and OneSpot InBox, which incorporates personalized content in branded email communications. Each work in tandem with OneSpot ReAct for powerful remarketing of personalized content in display, social and mobile ad environments, as well as OneSpot InAd for driving new targeted users to personalized, relevant content via paid media. Each platform component operates in concert with a consumer’s Content Interest Profile -- data linked to an individual’s unique user history and content interests on virtually every digital channel. Previously supporting paid media channels, OneSpot’s new platform integrates data profiling across additional new touchpoints, driving broad and relevant exposure for branded content, while also rapidly building a richer and more valuable view of consumer content history and interests for a higher level of content personalization and repeat engagement. The OneSpot platform is comprised of the following modules, which work in concert to deliver a relevant and seamless content experience for users across digital channels: OneSpot OnSite 'Personalizes and recommends content to users on a brand’s owned properties. This capability can be implemented as a recommendation widget to personalize the primary content of a home page, section front or other pages; OneSpot ReAct 'After a user has left the brand’s site or content hub, OneSpot ReAct draws them back for more with content recommendations delivered via display, social and mobile ad inventory -- on virtually any publisher site; OneSpot InBox 'Injects personalized content recommendations in branded email communications. OneSpot InBox integrates with popular email service providers and platforms, and is designed to drive email subscribers back to a brand’s site or content hub; OneSpot InAd 'Targets and promotes content (via paid media channels) to drive net new online users into Content Sequencing® flows. OneSpot InAd is integrated with the top 20 global ad exchanges, provides access to over 36 million impressions per minute and reaches 94% of the U.S. Internet audience; Insights 'Delivers powerful analytics to help marketers understand what topics are most engaging to which audiences, where content topic coverage is over or under indexed, which topics have niche vs. broad interest, and how repeat users behave differently than new users.
OneSpot Enters into Agreements to Leverage its Content Sequencing Engine
Aug 6 15
OneSpot announced it has entered into agreements with Mondelez International’s Honey Maid, Kraft Heinz, Prestige Brands and Cargill, to leverage its proprietary Content Sequencing engine to expand, personalize, automate and optimize the brands’ content marketing programs. OneSpot’s proprietary Content Sequencing® platform helps brands build content-driven relationships by personalizing and sequencing content based on user history, interests and where they are in the digital journey. OneSpot is the only platform that employs machine learning, data intelligence and predictive modeling to automatically retarget and reengage the same customer with multiple pieces of personalized content across display, social and mobile, driving consideration, preference and loyalty, deep content and audience insights, and quantifiable business results.
OneSpot Announces Board Appointments
Mar 5 14
OneSpot announced that six new executives have joined the company's board of advisors. With a wealth of knowledge in advertising technology, digital marketing and online media, the new advisors were chosen to help OneSpot navigate and capitalize on the rapidly emerging opportunity of integrating content marketing and programmatic advertising technology. The new advisors are, Bruce Biegel - Managing Director, Winterberry Group, Paul Cimino - Founding Partner, Adbase and Former CEO, Brilig, Paul Greenberg - Former CEO, CollegeHumor, Michael Gutkowski - Former President, Federated Media, Carole Irgang - Former Senior Vice President, Integrated Marketing Communications, Kraft, Ari Paparo - Executive Vice President, Product Management, Bazaarvoice and former Senior Vice President, Product Management, AppNexus.
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