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February 09, 2016 10:20 PM ET

Internet Software and Services

Company Overview of RGM Group Enterprises, LLC

Company Overview

RGM Group Enterprises, LLC, an online media company, provides advertisers with solutions to their marketing needs. It offers a targeted advertising solution and content exchange platform to facilitate publisher growth; and articles and features covering various categories that include automotive, aircraft, travel, architecture, real estate, and home electronics. The company serves clients in airline, alcohol, auto, CPG, electronics, entertainment, fashion, finance, general travel, health and beauty, home furnishings, hotels and resorts, jewelry and watches, and tourism markets. RGM Group Enterprises, LLC was founded in 2004 and is based in Venice, California.

1720 Abbot Kinney Boulevard

Venice, CA 90291

United States

Founded in 2004



Key Executives for RGM Group Enterprises, LLC

Chief Executive Officer
Co-Founder and Chairman
Corporate Controller
Chief Operating Officer
Chief Strategy Officer
Compensation as of Fiscal Year 2015.

RGM Group Enterprises, LLC Key Developments

Brian McFarland Joins RGM Group as Chief Revenue Officer

Brian McFarland has joined RGM Group as Chief Revenue Officer responsible for overseeing revenue generation, client acquisition and managing RGM's global sales force. McFarland most recently served as Vice President for GumGum's Eastern Sales division where he grew revenue and doubled the sales force in just one year. He has spent 23 years building and re-building sales teams and growing revenue for top industry performers. At Rolling Stone and Men's Journal (digital) he effectively revived revenue for their digital, mobile and tablet efforts. At SAY Media, he generated over half of the global revenue from their eastern sales force. He also made his mark working with leading publishers including Muscle & Fitness, Good Housekeeping, Country Home and Business 2.0. McFarland will also oversee the growth of RGM's experiential business, which includes the successful Dine & Drive series that the organization has produced for its auto clients across the country.

Alex Baxter Joins RGM Group as CEO

RGM Group has hired digital media veteran, Alex Baxter, as CEO. Backed by RLH Equity, the move comes as RGM prepares to grow and diversify its interactive media business. As a senior digital executive, Baxter brings 14 years of experience in digital sales and marketing, business development, strategic alliances, distribution, and operations management. Prior to joining RGM, Baxter served as the Chief Digital Officer and Chief Media Officer for Competitor Group, a private equity backed sports media and events business that owns and operates digital properties, print magazines, a book publisher, and a global series of endurance sports events.

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