February 28, 2015 11:16 AM ET

Internet Software and Services

Company Overview of Extreme Reach, Inc.

Company Overview

Extreme Reach, Inc. provides video advertise management, delivery, and measurement solutions across television (TV) and digital media. It offers a cloud-based platform that streamlines the execution and measurement of cross-media video campaigns from pre-production through campaign analytics, as well as integrates video delivery with talent payment and rights management; and Cross-Media Reporting Suite, which provides real-time TV data, online ad metrics, TV and online analytics, track performance, data integration, and optimization solutions. The company also provides pre-session management, estimates and payment, creative library, ad-ID integration, and compliance services; TV production, ...

75 2nd Avenue

Suite 720

Needham, MA 02494

United States

Founded in 2007



Key Executives for Extreme Reach, Inc.

Co-Founder, Chairman, Chief Executive Officer and President
Co-Founder, Chief Operating Officer and Director
Co-Founder and Chief Technology Officer
Co-Founder and Chief Revenue Officer
Chief Financial Officer
Compensation as of Fiscal Year 2014.

Extreme Reach, Inc. Key Developments

Extreme Reach Signs Agreement with Nielsen for Encoding of TV Commercials

Extreme Reach, Inc. and Nielsen Holdings N.V. have signed a multi-year agreement that enables Extreme Reach to provide automated Nielsen encoding of all TV commercials distributed for all Extreme Reach and Nielsen clients. With this automated encoding approach, Nielsen TV and Online Campaign Ratings data will be integrated and automatically presented within the Extreme Reach Convergence Dashboard, which presents advertisers with a view of their TV and digital video campaign results together in real-time. With Extreme Reach encoding all TV commercials, a major barrier in process and costs has been removed from the market. This will enable an environment where all video content can be consistently measured with ratings for both the content and the advertising. The encoding will be inclusive of both English and Spanish speaking commercials.

Extreme Reach, Inc. Announces Executive Changes

Extreme Reach, Inc. announced the appointment of Michael C. Greiner as Chief Financial Officer, effective immediately. Mr. Greiner will report directly to John Roland, Chief Executive Officer of Extreme Reach, and will be in charge of the Company's financial operations. Mr. Greiner joins Extreme Reach after serving as Senior Vice President of Corporate Finance and Chief Accounting Officer for Vistaprint N.V., where he had global responsibility across Treasury, Tax, Financial Systems, Controllership and SEC Reporting, Internal Audit and Corporate Real Estate. Mr. Greiner succeeds Nancy Lazaros, the company's CFO since 2011. Ms. Lazaros is stepping down to spend more time with her family.

Extreme Reach Seeks Acquisitions

Extreme Reach, Inc. is looking for acquisition opportunities. Michael C. Greiner, Chief Financial Officer of Extreme Reach said, "I look forward to working with the leadership team as the Company continues to grow organically, explore potential acquisitions and continue its best-in-class service to clients in North America and abroad."

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