October 17, 2017 2:59 AM ET

Internet Software and Services

Company Overview of Extreme Reach, Inc.

Company Overview

Extreme Reach, Inc. provides video advertising management and distribution solutions that span television (TV), digital, and mobile platforms. It offers an enterprise-class cloud-based video platform that enables a single workflow and unified measurement for TV and digital video advertising, including integrated talent and rights management capabilities that automate processes and solve compliance issues for video advertising across various screens. The company also offers direct response ad distribution and customization services; Source Creative, a source for commercials, such as credits and contact information of key directors, editors, composers, and more; and solutions for distributing ...

75 2nd Avenue

Suite 720

Needham, MA 02494

United States

Founded in 2007





Key Executives for Extreme Reach, Inc.

Co-Founder, Chairman, Chief Executive Officer and President
Co-Founder, Chief Operating Officer and Director
Co-Founder and Chief Technology Officer
Co-Founder and Chief Client Officer
Interim Chief Financial Officer
Compensation as of Fiscal Year 2017.

Extreme Reach, Inc. Key Developments

Extreme Reach Appoints Bill Bagshaw as Chief Revenue Officer

Extreme Reach announced the expansion of its executive team with the appointment of Bill Bagshaw as Chief Revenue Officer, allowing the sales and service teams to each have their own dedicated chief executive. Bagshaw, who brings 20 years of experience in B2B enterprise software sales at Oracle, is now responsible for the entire sales operation at Extreme Reach. Patrick Hanavan, who for eight years has run both service and sales, is now Chief Client Officer in charge of client support and service. Bagshaw comes to Extreme Reach with deep experience in enterprise technology. At Oracle, he drove profitable growth in complex B2B enterprise software markets and led his team’s transition to a cloud business model. He managed the development and implementation of a new sales methodology, which was adopted across Oracle teams.

Extreme Reach Appoints Melinda McLaughlin as Chief Marketing Officer

Extreme Reach announced that Melinda McLaughlin has joined the company as Chief Marketing Officer. McLaughlin brings more than 25 years of marketing and brand building experience in the television and video advertising technology industries. She reports to Extreme Reach's CEO, John Roland, and is a member of the company's executive As the Chief Marketing Officer, Melinda spearheads all aspects of the company's global marketing and communications and is building a team in New York and Needham, MA (company headquarters) that will raise the profile of Extreme Reach to all segments of the advertising ecosystem. In addition, Melinda will play a key role in driving market research, enabling sales, and setting product strategy mapped to market needs. McLaughlin was most recently CMO of Tremor Video.

Similar Private Companies By Industry

Company Name Region
"Atlantic Tele-Satellite, Inc. United States
.Club Domains LLC United States
.Comdaq Corporation United States
.Kache Media Management LLC United States
@Court United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
The Advertising Council, Inc. United States
NYC2012, Inc. United States
Tax Management Inc United States
Bertelsmann AG Europe

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Extreme Reach, Inc., please visit www.extremereach.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.