October 17, 2017 2:59 AM ET

Internet Software and Services

Company Overview of Extreme Reach, Inc.

Company Overview

Extreme Reach, Inc. provides video advertising management and distribution solutions that span television (TV), digital, and mobile platforms. It offers an enterprise-class cloud-based video platform that enables a single workflow and unified measurement for TV and digital video advertising, including integrated talent and rights management capabilities that automate processes and solve compliance issues for video advertising across various screens. The company also offers direct response ad distribution and customization services; Source Creative, a source for commercials, such as credits and contact information of key directors, editors, composers, and more; and solutions for distributing ...

75 2nd Avenue

Suite 720

Needham, MA 02494

United States

Founded in 2007

Phone:

781-577-2016

Fax:

877-484-8836

Key Executives for Extreme Reach, Inc.

Co-Founder, Chairman, Chief Executive Officer and President
Co-Founder, Chief Operating Officer and Director
Co-Founder and Chief Technology Officer
Co-Founder and Chief Client Officer
Interim Chief Financial Officer
Compensation as of Fiscal Year 2017.

Extreme Reach, Inc. Key Developments

Extreme Reach Appoints Bill Bagshaw as Chief Revenue Officer

Extreme Reach announced the expansion of its executive team with the appointment of Bill Bagshaw as Chief Revenue Officer, allowing the sales and service teams to each have their own dedicated chief executive. Bagshaw, who brings 20 years of experience in B2B enterprise software sales at Oracle, is now responsible for the entire sales operation at Extreme Reach. Patrick Hanavan, who for eight years has run both service and sales, is now Chief Client Officer in charge of client support and service. Bagshaw comes to Extreme Reach with deep experience in enterprise technology. At Oracle, he drove profitable growth in complex B2B enterprise software markets and led his team’s transition to a cloud business model. He managed the development and implementation of a new sales methodology, which was adopted across Oracle teams.

Extreme Reach Appoints Melinda McLaughlin as Chief Marketing Officer

Extreme Reach announced that Melinda McLaughlin has joined the company as Chief Marketing Officer. McLaughlin brings more than 25 years of marketing and brand building experience in the television and video advertising technology industries. She reports to Extreme Reach's CEO, John Roland, and is a member of the company's executive As the Chief Marketing Officer, Melinda spearheads all aspects of the company's global marketing and communications and is building a team in New York and Needham, MA (company headquarters) that will raise the profile of Extreme Reach to all segments of the advertising ecosystem. In addition, Melinda will play a key role in driving market research, enabling sales, and setting product strategy mapped to market needs. McLaughlin was most recently CMO of Tremor Video.

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