February 28, 2015 10:26 PM ET


Company Overview of Vdopia Inc.

Company Overview

Vdopia Inc. provides mobile video and media advertising services to consumers and advertisers across smartphone and tablet devices. The company offers video in .VDO mobile video format. Additionally, it delivers publisher solutions, which offer integrations to monetize inventory. The company provides monetization scheme for mobile Web and applications. Vdopia, Inc. was founded in 2007 and is based in San Jose, California with additional offices in Fremont, New York, Los Angeles, Chicago, the United Kingdom, India, Singapore, Germany, and Australia.

2051 Junction Avenue

Suite 218

San Jose, CA 95131

United States

Founded in 2007



Key Executives for Vdopia Inc.

Co-Founder and Chief Executive Officer
Co-Founder and President
Co-Founder and Chief Technology Officer
Senior Director of Finance
Senior Vice President of Network Sales
Compensation as of Fiscal Year 2014.

Vdopia Inc. Key Developments

John Lambertus Joins Vdopia as Vice President Revenue Operations & Client Services

Vdopia announced that John Lambertus has joined the company as Vice President, Revenue Operations & Client Services, a newly-created position in Vdopia's Fremont HQ. Mr. Lambertus, a former Mediabrands executive, will focus on the growth of Chocolate, Vdopia's newly launched global programmatic buying and selling platform built exclusively for mobile video advertising. Specifically, Mr. Lambertus will be responsible for client deliverables (reporting, trafficking, analytics, billing, optimization and account management) for the U.S. and EU Regions. He will work closely with sales/product/engineering on aligning client goals with product development and act as the guiding force for Vdopia's move into the programmatic environment. Mr. Lambertus joins Vdopia from Cadreon, the programmatic media division of the global ad agency IPG Mediabrands (SF), where he was VP, Business Planning & Analysis for a year developing business plans, financial models and operational guidelines for new product and business lines and providing guidance for international office launches.

Vdopia Launches .VDO 2.0 With New Features and Enhancements

Vdopia launched a new and an improved version of its patented video file format .VDO. Since its introduction in 2011 .VDO has enabled advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps without Flash or plug-ins. It powers Vdopia's global mobile video advertising, which allows brands to auto-play video ads on mobile web pages and apps, adjacent to content, on virtually any smartphone, without disrupting the user's web-browsing experience. The new .VDO 2.0 ad format builds on the innovation and excellence that Vdopia delivers by serving high quality video ads within traditional banner real-estate; keeping users on the page without annoying distractions; and increasing video reach and measurability. The newest version of .VDO includes: Enhancements that enable video ads to run in more resolutions and aspect ratios than ever before. .VDO 2.0 supports 4:3, 16:9 or any desired configuration to deliver an outstanding viewing experience without worrying about the varying screen sizes of the latest smartphones. Upgrades in the conversion process reduce video file size and load time for faster and seamless execution of video ads. Stringent automated checks make certain that only high quality source files are chosen for conversion. This assures advertisers of delivering the high quality ad experience to consumers. The new version of .VDO overcomes any syncing or flickering issues with its older version.

Vdopia Inc. Announces Management Changes

Vdopia co-founder and chief business officer Saurabh Bhatia has been appointed as the CEO. He will be taking over from another co-founder Srikanth Kakani, who will serve as the company's first chief technology officer. Vdopia's third co-founder Chhavi Upadhyay who has been serving as the company COO until now, has now been named as president. Bhatia will be responsible for the company's product strategy and revenue growth as well as defining the product roadmap while Kakani will be responsible for strengthening the core technology of Vdopia's proprietary ad format '.VDO' as well as launching and building a mobile video marketplace and developing big data targeting engines. Upadhyay on the other hand, will lead the company's human resources, legal, accounting divisions along with her existing responsibilities of managing Vdopia's global operations and business development.

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