Food and Staples Retailing
Company Overview of ALDI Einkauf GmbH & Co. oHG
ALDI Einkauf GmbH & Co. oHG owns and operates a chain of discount grocery stores in Europe, the United States, and Australia. The company's products include food, alcoholic drinks, electrical products, kitchenware, toys, clothing, and flowers. The company was founded in 1948 and is based in Essen, Germany with a warehouse and distribution center in Preston, Australia.
Founded in 1948
Key Executives for ALDI Einkauf GmbH & Co. oHG
Managing Director of UK Operations
Compensation as of Fiscal Year 2014.
ALDI Einkauf GmbH & Co. oHG Key Developments
ALDI Einkauf GmbH & Co. oHG Announces Executive Changes
May 9 15
Dan Ronald and Giles Hurley have been appointed as the new general managing directors of Aldi UK and Ireland, following the promotion of Matthew Barnes to the new role of CEO. Both start their new roles on 1 September 2015. Ronald joined Aldi as area manager in 1998 after graduating from Southampton University. He was promoted to store operations director in 2002 then regional MD for Neston in 2006. He took up his current role as MD of the Swindon region in 2010. Hurley joined Aldi Ireland as area manager in 2000 after graduating from Trinity College, Dublin. He was promoted to trading director for Aldi Ireland in 2002, and he was promoted to group buying director for Ireland in 2007. Barnes' new role as CEO will see him bridge the gap between Aldi UK and Ireland and the international Aldi business, though he will remain based in the UK. Roman Heini left the UK on 1 April 2015 to become chairman of the advisory board at Aldi Sud in Germany.
Gary Holme Joins as SVP, Creative Director on ALDI
May 4 15
McCann Detroit announced that Gary Holme has joined the team as SVP, Creative Director on ALDI. With more than 20 years of experience in creative development and brand strategy, Holme is a creative director, art director, designer, writer, artist and agency founder. He joins McCann Detroit after serving advertising agencies in Los Angeles and Orange County, California, with creative and art direction, as well as copywriting and digital work. Prior to that, he was a partner, owner and Chief Creative Officer for Dorsey/Holme Experience in Toronto, Canada, where he worked on digital, mobile, TV and print campaigns for corporate and retail clients. Additionally, Holme has led and developed campaigns across media channels for clients such as Molson Coors Brewing Company, Pizza Hut, Hudson's Bay Company, Walmart Canada, KIA Canada, Target and Harley-Davidson.
Georgia-Pacific Files Lawsuit Against Aldi
Apr 17 15
Georgia-Pacific claims its Angel Soft toilet tissue is getting ripped off by Aldi. In a lawsuit filed in federal court in Atlanta on April 16, Georgia-Pacific said the packaging of its Angel Soft toilet paper has been blatantly imitated by Aldi for Aldi's SoftTouch toilet paper, particularly the color of the label, images of clouds, a picture of a baby and the use of the word 'soft'. In its lawsuit, Georgia-Pacific reveals that over the past five years, its revenues from the sale of Angel Soft toilet tissue total more than $7 billion. The company said it has invested more than $175 million in advertising and promoting Angel Soft in just the past five years, including Disney sweepstakes, the Angels in Action volunteer program, and the Bath Moments promotion on America's Funniest Home Videos. Georgia-Pacific said Aldi is compounding the problem because Aldi's SoftTouch packaging carries the words 'Now with 15% more sheets than Angel Soft and Compare to Angel Soft Bath Tissue.
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