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July 29, 2015 4:52 PM ET

Household Durables

Company Overview of Sottera, Inc.

Company Overview

Sottera, Inc., doing business as NJOY, manufactures and distributes rechargeable and non-rechargeable electronic cigarette products for adult smokers. Its products include non-rechargeable electronic cigarette packs; rechargeable electronic cigarette starter kit that includes rechargeable electronic cigarettes, batteries, cartridge refills, USB chargers, and electronic cigarette user guides; disposable electronic cigarettes; and accessories, including chargers and rechargeable batteries. The company markets its products online; and through a network of retail stores, convenience stores, and dealers in the United States. Sottera, Inc. was founded in 2006 and is based in Scottsdale, Arizona.

15211 North Kierland Boulevard

Suite 200

Scottsdale, AZ 85254

United States

Founded in 2006

Phone:

480-305-7950

Fax:

480-305-7955

Key Executives for Sottera, Inc.

Chief Executive Officer and President
Executive Chairman
Chief Financial Officer
Vice President of Finance & Operations
Age: 43
Executive Vice President
Compensation as of Fiscal Year 2015.

Sottera, Inc. Key Developments

NJOY Announces Paul Sturman as New Chief Executive Officer and President

NJOY announced Paul Sturman as its new Chief Executive Officer and President. Prior to joining NJOY, Mr. Sturman served as Global President and General Manager of Pfizer's Consumer Health Care business. In this role, Mr. Sturman was responsible for the $3 Billion division's global operations, including the development and marketing of major household brands such as Advil, Centrum, ChapStick, and Robitussin.

Sottera, Inc. Presents at Nomura's 5th Annual West Coast European Consumer Conference, Dec-03-2014

Sottera, Inc. Presents at Nomura's 5th Annual West Coast European Consumer Conference, Dec-03-2014 . Venue: The St. Regis San Francisco, San Francisco, California, United States.

NJOY Appoints John Bax as Chief Financial Officer

NJOY announced the appointment of John Bax as the company's chief financial officer (CFO). Mr. Bax will report to Chief Executive Officer (CEO) Craig Weiss and oversee the company's financial management and planning. Mr. Bax was most recently the CFO of LivingSocial. Prior to LivingSocial, he was the CFO of RecycleBank. He also served as Vice President of Planning and Analysis for Wal-Mart Stores and CFO of Walmart.com.

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