August 30, 2016 6:33 PM ET

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Company Overview of Intersection Co.

Company Overview

Intersection Co. operates as a technology and media company. It develops media platforms, such as touchscreen kiosks for New York’s subway maps; and a municipal Wi-Fi network/communication network. The company provides media assets for advertising clients to create engaging connections with their customers across digital and physical touchpoints in the United States. It offers design and technology consultancy services. Intersection Co. was formerly known as Control Group, Inc. and changed its name to Intersection Co. in June 2015. The company was founded in 2001 and is based in New York, New York. As of June 22, 2015, Intersection Co. operates as a subsidiary of Sidewalk Labs LLC.

233 Broadway

21st Floor

New York, NY 10279

United States

Founded in 2001





Key Executives for Intersection Co.

Chief Executive Officer and President
Age: 58
Founding Partner and Chief Strategy Officer
Chief Financial Officer and Partner
Founding Partner and Chief Operating Officer
Chief Technology Officer and Partner of Product Development
Compensation as of Fiscal Year 2016.

Intersection Co. Key Developments

Intersection Appoints Dafna Sarnoff as Chief Marketing Officer

Intersection announced that Dafna Sarnoff has joined the company as its first Chief Marketing Officer. Sarnoff will lead global marketing and communications efforts as it expands its technology and media solutions to cities, transit authorities, retail, airports, and mixed-use real estate developments around the world. In her new role, Sarnoff will oversee corporate and product branding, drive advertiser and user engagement of the LinkNYC network, and create integrated marketing and communications strategies designed to raise Intersection’s profile globally. Sarnoff will report to President and CEO Al Kelly. Before joining Intersection, Sarnoff served as Senior Vice President of Marketing of Yodle Inc. and then as Senior Vice President of Marketing for

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