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July 31, 2015 5:36 AM ET

Internet Software and Services

Company Overview of 33Across Inc.

Company Overview

33Across Inc. operates a social sharing and content discovery platform. The company develops SocialDNA Targeting, a marketing technology that enables clients to discover and reach the social networks that surround their brands. It provides BRAND GRAPH that delivers brand and direct response ROI by predicting various consumers for their brand from social and interest graph; Social Personas, a real-time social audience solution for brand marketers that include real-time social activity, interests, sharing behavior, and demographic and psychographic filters; and Real Platform, a publisher traffic and monetization platform to guarantee the quality of ads verifying viewability and avoiding fraudu...

229 West 28th Street

12th Floor

New York, NY 10001

United States

Founded in 2007





Key Executives for 33Across Inc.

Co-Founder and Chief Executive Officer
Chief Financial Officer
Chief Revenue Officer
Chief Revenue Officer
Chief Technology Officer
Compensation as of Fiscal Year 2015.

33Across Inc. Key Developments

33Across Announces Launch of its Real Platform

33Across announced the launch of its Real Platform™, the first and only publisher traffic and monetization platform to guarantee the quality of its ads, verifying that impressions are in view and seen by humans, not bots. The platform includes two distinct marketplaces, Real Impact™ and Real Display™. Real Impact guarantees 100% viewability and fraud-free placements. Real Display also blocks suspicious traffic and delivers ads above the fold. The 33Across Real Platform addresses the issues of fraud and viewability in three significant ways. First, proprietary, human-centered technology places ads where they are most likely to be seen. Specifically, 33Across’ direct relationships with more than 500 quality publishers enable Real Impact to create ad placements in areas of a site where ads don’t normally appear. This reduces banner blindness and has proven to boost engagement by more than five times, as benchmarked against industry standards. Second, 33Across has further strengthened its comprehensive publisher evaluation and vetting process. To ensure buyers receive quality inventory, all publishers must pass a stringent twelve-step inventory quality process and ongoing weekly quality monitoring to participate in the Real Platform. Third, 33Across partnered with industry leader, Integral Ad Science, to optimize and evaluate the quality of impressions sold on the Real Platform. Integral’s solutions utilize the industry’s most innovative technology to verify viewability and avoid fraudulent traffic on the Real Platform.

33Across Appoints Paul Bell as Chief Revenue Officer

33Across announced the appointment of Paul Bell to chief revenue officer. In this role, Bell is responsible for driving the alignment of the organization’s business functions including direct and programmatic sales, and customer service to ensure maximum revenue generation. Bell reports to the company's Chief Executive Officer Eric Wheeler. A seasoned digital media and data executive with more than 15 years experience, Bell most recently served as the vice president, head of digital sales and channel management at IXI.

33Across Inc. Presents at SunTrust Internet & Digital Media Conference, May-13-2014 02:10 PM

33Across Inc. Presents at SunTrust Internet & Digital Media Conference, May-13-2014 02:10 PM. Venue: St. Regis San Francisco, 125 Third Street, San Francisco, California, United States. Speakers: Eric Wheeler, Co-Founder and Chief Executive Officer.

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