March 27, 2017 7:06 AM ET

Internet Software and Services

Company Overview of Eyeview Inc.

Company Overview

Eyeview Inc. develops video advertising technology solutions. It offers brands with ROI on their video advertising spend. It offers VideoIQ, a video platform that provides campaign, data, and media management services, as well as programmatic video creative services. The company also provides lead generation solution for clients in automotive industry that enables brands to drive leads with personalized video ads; in-store solution that leverages past purchase behavior to identify key segments for CPG and shopper marketers; in-store sales solution that enable retail marketers to drive sales; and online booking solution for travel marketers. Eyeview Inc. was founded in 2007 and is based in Ne...

60 Madison Avenue

4th Floor

New York, NY 10010

United States

Founded in 2007

Phone:

646-430-3777

Key Executives for Eyeview Inc.

Co-Founder, Chief Executive Officer and Director
Co-Founder and Director
Co-Founder and Chief Technology Officer
Chief Financial Officer
Chief Operating Officer
Compensation as of Fiscal Year 2016.

Eyeview Inc. Key Developments

Eyeview Appoints Brian Katz as Vice President, Advanced TV Insights & Strategy

Eyeview announced the appointment of Brian Katz as Vice President, Advanced TV Insights & Strategy. Katz will lead and execute custom advanced TV solutions for Eyeview's retail, CPG, auto and travel clients. He will leverage his experience to make addressable TV approachable for marketers who are new to this medium, and ensure the best financial outcomes for their paid media investments. Before joining Eyeview, Katz served as a Senior Vice President of Audience & Purchaser Insights at TiVo. Katz also held multiple roles at NBCU cable and distribution units. He began his career at Paramount Domestic Television supporting sales strategy and syndicated programming for UPN.

Eyeview Appoints Jeff Fagel as Chief Marketing Officer

Eyeview announced the addition of veteran digital executive, Jeff Fagel, to the management team as the company’s Chief Marketing Officer. Fagel will lead the company’s brand marketing strategy with a focus on growing the marketing team, deepening customer relationships and continuing to strengthen its leadership position in the outcome-based video marketing space. Fagel most recently was the CMO at Cofactor. Prior to that role, Jeff led marketing at edo Interactive, a venture-backed startup within the emerging payments space. Fagel has extensive brand marketing, consumer packaged goods, and retail experience. He was responsible for strategic leadership across the Kmart brand and its private-label portfolio with a focus on customer, digital and social media strategy. An innovator in multi-channel brand development, prior to Sears Holdings, Fagel held multiple marketing leadership roles at PepsiCo and ConAgra.

Eyeview Announces Board Changes

Eyeview announced the hiring of two new Vice Presidents to grow the company’s client base in both automotive and retail. Debby Hannigan joins the team as Vice President, Sales, Midwest Auto and will be located in Eyeview’s Detroit office. Ms. Hannigan will oversee automotive client solutions across video and help to expand Eyeview’s successful footprint in the Midwest region. Prior to joining Eyeview, Ms. Hannigan served as Vice President, Digital and Integrated Solutions at iHeartMedia, where she built digital, web and mobile marketing partnerships for the fast-growing digital music platform iHeartRadio.com. She has also held various management positions at Magnetic, AOL, and Time Inc. Nick Tarant joins as Vice President, Sales, Central Retail and will be located in Eyeview’s Chicago office. With over 15 years of experience in retail sales management and marketing, Mr. Tarant will focus on Eyeview’s rapidly expanding retail vertical out of the Midwest, east of Rockies and Texas. Previously, he served as the Vice President of Client Development at Conversant, where he led sales and service for a portfolio of retail and B2B accounts in North America. In addition to the hiring of Ms. Hannigan and Mr. Tarant, Randall Barney joined Eyeview in March as Executive Director Sales, located in Seattle. Mr. Barney brings 14 years of digital marketing and advertising experience having worked for Razorfish and Conversant, as well as in television.

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