March 05, 2015 8:02 PM ET

Software

Company Overview of Eyeviewdigital Inc.

Company Overview

Eyeviewdigital Inc. develops technology solutions that enable advertisers and agencies to create and target personalized video advertising. The company’s technology lets advertisers deliver localized, personalized, and real-time updated video advertising. It helps brands customize their televisions commercials for the digital medium. The company offers its solutions to retail, travel, entertainment, telecom, auto, ecommerce, finance, gaming, QSR, and pharmaceutical industries. Eyeviewdigital Inc. was founded in 2007 and is based in New York, New York with a research and development center in Tel Aviv, Israel.

10W 18th Street

Level 6

New York, NY 10011

United States

Founded in 2007

Phone:

646-430-3777

Key Executives for Eyeviewdigital Inc.

Chief Executive Officer
Compensation as of Fiscal Year 2014.

Eyeviewdigital Inc. Key Developments

Eyeview Hires Jason Baadsgaard as Chief Revenue Officer

Eyeview announced that it has hired Jason Baadsgaard as its Chief Revenue Officer. Mr. Baadsgaard will be responsible for overseeing Eyeview's expanding sales team, heading strategic accounts and increasing the company's extensive client roster of leading retail, CPG, travel, and automotive brands. Prior to joining Eyeview, Baadsgaard served as senior vice president of sales at Conversant, where he was responsible for delivering more than $200 million annual revenue goal from enterprise-level client engagements. He oversaw a 50 person-plus sales organization while building key relationships with many IR 100 retailers.

Media Storm, LLC Signs Exclusive Partnership with Eyeview

Media Storm, LLC has signed Eyeview, as its full-stack online video platform. As part of the strategic partnership, Eyeview will create a series of exclusive product rollouts for Media Storm's leading cable and network television channel clients. Specifically, Eyeview will provide Media Storm's clients with personalised ad creative variations and customized audience segments for campaigns optimized to achieve the best performance. The granular audience analysis will enable television brands to identify various tune-in trends, including data split by show types (reality, comedy, drama, etc.,) and reports based on campaigns including overview data, geolocation and audience type.

Eyeview Launches Black Friday Booster to Drive Holiday Sales

Eyeview announced a new solution to help retailers promote Black Friday deals, boost foot traffic and ultimately increase sales. Aptly named the Black Friday Booster, this solution will enable retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals, in advance of the renowned annual sales day, famous for kicking off the commercial Holiday season. With the Black Friday Booster, retailers can deliver hundreds of thousands of personalized, relevant video ads according to the demographic, purchase behavior and geo-location of each unique viewer nationwide. Eyeview's unique solution enables brands to advertise Black Friday door-buster products that are specifically targeted based on each individual consumer's preferences, on a mass scale. In addition, the Black Friday Booster will also feature a countdown to Black Friday and a map of the local retailers closest to each viewer, based on their location.

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Recent Private Companies Transactions

Type
Date
Target
Private Placement
November 13, 2014
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