October 24, 2017 3:04 AM ET

Internet Software and Services

Company Overview of Mediaocean LLC

Company Overview

Mediaocean LLC provides software platforms for the advertising community. The company's traditional and digital media platforms enable agencies and brands to manage and coordinate the advertising workflow, such as planning and buying, analyzing and optimizing, and invoicing and payments. The company offers Spectra, an advertising management platform that enables users to manage business data, control spend, and find solutions for billing, accounting, and workforce time management; Prisma that delivers operational infrastructure and data intelligence across multiple channels, including display, video, mobile, search, social, and more; Optica, a cloud-based advertising delivery network and tra...

115 West 18th Street

New York, NY 10011

United States

Founded in 1967

Phone:

212-633-8100

Fax:

212-633-5418

Key Executives for Mediaocean LLC

Chief Executive Officer and Director
Age: 45
Founder and Vice Chairman
Age: 76
Chief Financial Officer and Chief Operating Officer
Age: 44
President of Technology
Executive Vice President of Global Agency Systems
Compensation as of Fiscal Year 2017.

Mediaocean LLC Key Developments

The Richards Group Selects Mediaocean as Foundational Media Software Platform

Mediaocean announced that it has expanded its client base of large-independent agencies, with the addition of The Richards Group. Mediaocean will provide cross-media management software, to help support the entire lifecycle across TV, Radio, Print, OOH, and Digital - including Display, Search, Social, and Programmatic. Mediaocean is the only media management software that provides integrated media planning, buying, and financials, to support iterative and real-time campaign execution and optimization. Mediaocean leverages its API platform to integrate agency-preferred suppliers, partners, and third-party providers, directly into the applications users access daily. This enables clients to have a central command center, and single source of truth across all systems, data sources, teams, channels, and vendors.

Mediaocean Announces Availability of Comscore Demographic Data Within Spectra Ds Systems

Mediaocean has announced the availability of comScore demographic data within its Spectra DS national buying systems for the 2018 Upfronts. comScore is currently available in Spectra OX (national and local) and DS (local) buying systems and will continue to be enhanced to support the integration.Mediaocean and comScore have been working closely to integrate comScore's demographics data into Mediaocean's end-to-end media management systems - from research, through stewardship and posting. Combined, agencies will have an alternative data set to advance audience buying (or targeting) capabilities that advertisers, having found success in digital, are now demanding from linear TV.

AerServ and Mediaocean Partner to Provide Local Broadcast Buyer's Proprietary Technology to Mobile Audiences

AerServ announced a partnership with Mediaocean. This partnership provides local broadcast buyers a mobile device audience extension that reaches millions of mobile smartphone and tablet users. AerServ is the first in-app SSP to support this offering, providing campaigns with premium video inventory, high-viewability inventory and true visibility. Local broadcast buyers are now able to access unique and premium inventory through one source. Current viewability for in-app videos running on AerServ showcase that more than 98% of video impressions are being seen by target audiences with a 100% share-of-voice. Additionally, AerServ's extremely high video completion rate of over 80% is much greater than most industry average benchmarks. Mediaocean's Connect Partner Platform brings together the larger advertising agencies in the world with the latest tools and technologies designed to support them. As a Connect Partner, AerServ will help deliver the correct commercial video message when an easy to access, guaranteed, and verified audience is needed. Marketers are given access to purchase AerServ media electronically via Mediaocean Spectra local broadcast.

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