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February 06, 2016 9:21 AM ET

Internet Software and Services

Company Overview of Mediaocean LLC

Company Overview

Mediaocean LLC provides software platforms for the advertising community. The company's traditional and digital media platforms enable agencies and brands to manage and coordinate the advertising workflow, such as planning and buying, analyzing and optimizing, and invoicing and payments. The company offers Spectra, an advertising management platform that enables users to manage business data, control spend, and find solutions for billing, accounting, and workforce time management; Prisma that delivers operational infrastructure and data intelligence across multiple channels, including display, video, mobile, search, social, and more; Optica, a cloud-based advertising delivery network and tra...

115 West 18th Street

New York, NY 10011

United States

Founded in 1967





Key Executives for Mediaocean LLC

Chief Executive Officer and Director
Age: 43
Founder and Vice Chairman
Age: 74
Chief Financial Officer
Age: 42
President of Technology
Managing Director of Europe
Compensation as of Fiscal Year 2015.

Mediaocean LLC Key Developments

Mediaocean Partners with Moat

Mediaocean and Moat announced that Moat MRC Accredited Viewable tracked impressions, along with other Moat Attention Metrics such as Moat's 'human' signal, will be able to be transacted as a cost method in Mediaocean'sPrisma platform. The integration will include mobile, display, video, and native. This partnership is a huge leap forward as it will enable agencies and marketers to use a dedicated third party analytics platform as the new record of truth for their media transactions, rather than relying on ad servers and providers with limited capabilities for measuring beyond standard served impressions. The integration will enable Moat, with the explicit permission of the Moat customer such as an agency buyer, to push their data automatically into Prisma, where users can then holistically report, analyze, bill and invoice on human and viewable traffic within their existing workflow. The agreement and technology structure between Moat and Mediaocean is in place and the two companies will be rolling out the service to mutual customers in the third quarter and fourth quarter of 2015.

Mediaocean Offers Centralized Access to Spotify Audio Inventory

Mediaocean and Spotify announced a partnership which will enable agencies to access Spotify's audio inventory within Mediaocean'sSpectra platform. By integrating Spotify's inventory and Triton Digital's Webcast Metrics Local (WCML), media buyers are able to better manage their traditional and digital audio campaigns within Mediaocean's media management platform. Available beginning March 9, 2015, Spectra users will have access to Spotify's audio inventory across desktop, mobile, tablet, and home entertainment systems. This will allow agencies to utilize the audience data to better customize campaigns and reach the most appropriate audiences. The partnership also enables buyers to compare Spotify's audience data with broadcast radio stations, other digital audio platforms, and advertisers to have a more complete representation of the audio landscape. Spectra now allows digital audio and broadcast audio media buyers to research, negotiate, traffic, optimize, and analyze Spotify inventory and data, alongside traditional radio, print, TV, and OOH. This integration significantly removes manual steps previously needed in the agency workflow, and ultimately offers agencies an easier way to plan and execute their campaigns across traditional and digital audio.

Mediaocean LLC Presents at 17th Annual Needham Growth Conference, Jan-14-2015 03:50 PM

Mediaocean LLC Presents at 17th Annual Needham Growth Conference, Jan-14-2015 03:50 PM. Venue: New York Palace Hotel, 455 Madison Avenue, New York, New York, United States.

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