February 26, 2017 4:21 AM ET

Internet Software and Services

Company Overview of Mediaocean LLC

Company Overview

Mediaocean LLC provides software platforms for the advertising community. The company's traditional and digital media platforms enable agencies and brands to manage and coordinate the advertising workflow, such as planning and buying, analyzing and optimizing, and invoicing and payments. The company offers Spectra, an advertising management platform that enables users to manage business data, control spend, and find solutions for billing, accounting, and workforce time management; Prisma that delivers operational infrastructure and data intelligence across multiple channels, including display, video, mobile, search, social, and more; Optica, a cloud-based advertising delivery network and tra...

115 West 18th Street

New York, NY 10011

United States

Founded in 1967

Phone:

212-633-8100

Fax:

212-633-5418

Key Executives for Mediaocean LLC

Chief Executive Officer and Director
Age: 44
Founder and Vice Chairman
Age: 75
Chief Financial Officer and Chief Operating Officer
Age: 43
President of Technology
Executive Vice President of Global Agency Systems
Compensation as of Fiscal Year 2016.

Mediaocean LLC Key Developments

AerServ and Mediaocean Partner to Provide Local Broadcast Buyer's Proprietary Technology to Mobile Audiences

AerServ announced a partnership with Mediaocean. This partnership provides local broadcast buyers a mobile device audience extension that reaches millions of mobile smartphone and tablet users. AerServ is the first in-app SSP to support this offering, providing campaigns with premium video inventory, high-viewability inventory and true visibility. Local broadcast buyers are now able to access unique and premium inventory through one source. Current viewability for in-app videos running on AerServ showcase that more than 98% of video impressions are being seen by target audiences with a 100% share-of-voice. Additionally, AerServ's extremely high video completion rate of over 80% is much greater than most industry average benchmarks. Mediaocean's Connect Partner Platform brings together the larger advertising agencies in the world with the latest tools and technologies designed to support them. As a Connect Partner, AerServ will help deliver the correct commercial video message when an easy to access, guaranteed, and verified audience is needed. Marketers are given access to purchase AerServ media electronically via Mediaocean Spectra local broadcast.

Mediaocean Appoints Ramsey Mcgrory as Chief Revenue Officer

Mediaocean announced Ramsey McGrory as its new Chief Revenue Officer. In this new role, McGrory will be responsible for driving revenue globally, leading Mediaocean's expansion and growth into new and existing markets, such as China, India and the European markets, and managing the company's ongoing relationships with new and current clients and partners. McGrory brings over a decade of senior executive experience to this role, most recently serving as President of Scout Media, where he led publishing, editorial, production, marketing, and advertising, transforming the company into a leading over-the-top publisher of premium sports content.

Mediaocean Partners with Rubicon Project to Offer Global Automated Guaranteed Solution for its Direct Advertising Business

Mediaocean announced that it has partnered with Rubicon Project to offer a global automated guaranteed solution for its direct advertising business. The partnership aims to help scale automation efforts for the direct buying sector -- the largest component of the digital advertising market -- through the integration of Rubicon Project’s Orders product with Mediaocean’s Prisma platform. Rubicon Project’s Orders technology is specifically engineered to connect buyers to premium publishers at scale, and has automated the discovery, negotiation and buying of the most coveted digital inventory in the world. According to IDC, the direct advertising market -- in which display advertising buys are largely executed manually and have yet to be impacted by the growth of programmatic technology -- is forecast to surpass $60 billion in 2016. Prisma, Mediaocean's addressable media management platform, directs the workflow for the majority of this fast growing market by managing every step of the campaign lifecycle – from planning and buying, to reporting and reconciliation. Integrating Mediaocean buy and sell-side with Rubicon Project buy and sell-side technologies, the combined Orders Solution will offer unprecedented scale, efficiencies and a standardized end-to-end process for billions of dollars of direct sold campaigns from the largest brand advertisers.

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