March 03, 2015 12:54 AM ET

Internet Software and Services

Company Overview of Mediaocean LLC

Company Overview

Mediaocean LLC provides software platforms for the advertising community. The company's traditional and digital media platforms enable agencies and brands to manage and coordinate the advertising workflow, such as planning and buying, analyzing and optimizing, and invoicing and payments. The company offers Spectra, an advertising management platform that enables users to manage business data, control spend, and find solutions for billing, accounting, and workforce time management; Prisma that delivers operational infrastructure and data intelligence across multiple channels, including display, video, mobile, search, social, and more; Optica, a cloud-based advertising delivery network and tra...

115 West 18th Street

New York, NY 10011

United States

Founded in 1967

Phone:

212-633-8100

Fax:

212-633-5418

Key Executives for Mediaocean LLC

Chief Executive Officer and Director
Age: 42
Founder and Executive Chairman
Age: 73
Chief Financial Officer
Chief Operating Officer and President of Agency Systems
Age: 41
Managing Director of France
Compensation as of Fiscal Year 2014.

Mediaocean LLC Key Developments

Mediaocean LLC Presents at 17th Annual Needham Growth Conference, Jan-14-2015 03:50 PM

Mediaocean LLC Presents at 17th Annual Needham Growth Conference, Jan-14-2015 03:50 PM. Venue: New York Palace Hotel, 455 Madison Avenue, New York, New York, United States.

Mediaocean and AnchorOps Partner to Deliver Epayments for Global Agencies

AnchorOps and Mediaocean announced the first electronic payment solution to help large agencies streamline the billing and paying process. The integrated offering will enable Mediaocean's Prisma and Spectra users to leverage the benefits of AnchorOps ePay directly within the platforms, while adhering to established processes and controls already in place by agency financial users. By combining AnchorOps access to card accepting merchants within the MasterCard network, its TROVE media payment database, and the PortalPay portal payment engine with Mediaocean's well-established software and rigorous protocols, larger agencies will now be able to manage electronic payments using a workflow that builds upon existing check-based payment systems. The integration into Prisma, Mediaocean's digital advertising platform, and Spectra, Mediaocean's linear media advertising management platform, will provide agencies with the essential capabilities of grouping of payments, authorizations and payment timing. This also includes automated transfer of authorized payments to AnchorOps ePay for processing and the automated importing of reconciliation data, so agencies can view up-to-date payment status. The integrated offering is available from September 24, 2014.

Mediaocean Announces Launch of Automated Guaranteed Media Buying Solution

Mediaocean announced the launch of its automated guaranteed media buying solution, Prisma Avails, to further simplify and enhance the digital ad campaign process for buyers and suppliers. Mediaocean's Prisma provides agencies with a one-stop shop for managing their entire campaign lifecycle -- from researching and planning, to measuring ad effectiveness and more. Mediaocean supports over 80,000 users across its systems, conducting 7 million transactions daily across all media channels. The new Avails feature adds another layer of campaign management efficiency and control to Prisma, without the need for separate systems or integration. Traditionally, the digital media buying workflow for premium inventory has involved sending countless RFPs to a publisher over and over, an often time consuming and fragmented process, prone to errors and rogue spend. The Avails feature enables agencies to transact premium automated digital inventory at approved client and agency level rates, and repurchase thereafter with a single click, aligning agencies' workflow with their increasingly digital investment strategies. Following a successful beta period with numerous agency clients, the general availability of Prisma Avails will allow digital media buyers to reach an ever growing percentage of the U.S. market by purchasing automated guaranteed inventory through Mediaocean's direct publisher and SSP partnerships, including AOL, CPX, iSocket, OpenX, PubMatic, Yieldex, and Yahoo. Agencies will have access to the larger aggregate supply of premium automated guaranteed inventory available. Mediaocean's Prisma for Sellers platform provides media buyers utilizing Prisma seamless electronic transactions with over 1,000 of the nation's larger publishers, representing nearly 90% of the market. Prisma Avails is the programmatic evolution of this existing relationship, bringing buyers and sellers even closer together -- and enhancing the level of data and analysis available post buy. Once a campaign has commenced, Avails inventory has unique identifiers so that agencies can track performance with precision throughout a placement's lifecycle across all campaigns -- making purchasing and repurchasing decisions more intelligent.

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