Company Overview of Machinima, Inc.
Machinima, Inc. produces and distributes video content for young males and video gamers. The company’s network provides various shows that include scripted series, original content, weekly and daily shows, official publisher pop culture content, and game-play videos, as well as animation, movies, and TV shows. It offers its services through global distribution platforms that include YouTube, Xbox One, Xbox 360, iOS, Android, Windows, Facebook, Twitter, Google+, and Instagram, as well as other devices and networks. Machinima, Inc. was founded in 2000 and is based in West Hollywood, California.
8441 Santa Monica Boulevard
West Hollywood, CA 90069
Founded in 2000
Key Executives for Machinima, Inc.
Senior Vice President of Strategy and Business Development
Director of Civil Protection Series
Senior Director of Entertainment Programming
Compensation as of Fiscal Year 2016.
Machinima, Inc. Key Developments
A.G. Schneiderman Announces Settlement with Machinima, Inc., Premier Retail Group, Inc., ESIOH Internet Marketing and Rani Spa
Feb 11 16
Attorney General Eric T. Schneiderman announced settlements with Machinima, Inc., Premier Retail Group, Inc., ESIOH Internet Marketing and Rani Spa in separate investigations, regarding each company's role in posting fraudulent content on the Internet. Each settlement requires the company to be honest and transparent in its online reviews and endorsements, and pay penalties ranging from $20,000 to $50,000. An investigation by the Attorney General's office revealed that in the fall of 2013, Machinima paid gaming experts known as "influencers" to post YouTube videos endorsing Microsoft's Xbox One system and several games. In the first phase of the marketing campaign, a small group of influencers were given access to pre-release versions of Microsoft's Xbox One console and video games in order to produce and upload two endorsement videos each. Machinima paid two of these endorsers $15,000 and $30,000 respectively, for producing Tube videos which garnered 250,000 and 730,000 views, respectively. In a separate phase of the marketing program, Machinima promised to pay a larger group of influencers $1 for every 1,000 video views, up to a total of $25,000. In total, Premier Marketing Group paid for over 30 fraudulent reviews of stores located in New York with some reviewers receiving as much as $250. Pursuant to the settlement, Premier Retail Group paid a penalty of $50,000, $30,000 of which is suspended assuming compliance with the settlement agreement. The financial condition of the company was considered in the penalty assessment. Pursuant to the settlement, ESIOH agreed to stop posting fake reviews and related deceptive trade practices and pay a $15,000 penalty. The financial condition of the company was considered in the penalty assessment. Pursuant to the settlement, Rani Spa agreed to stop posting fake reviews and related deceptive trade practices and pay a penalty of $50,000, $48,000 of which is suspended assuming compliance with the settlement agreement. The financial condition of the company was considered in the penalty assessment.
Machinima and FTC Settle Over Paid YouTube Endorsements
Sep 3 15
Machinima has reached a settlement with the Federal Trade Commission over paid YouTube video reviews. The company was accused of deceptive advertising by paying 'influencers' to post endorsements for Microsoft's Xbox One and several games-without proper disclosure. According to the proposed settlement, Machinima is prohibited from similarly deceptive conduct in the future, and must ensure influencers reveal when they have been compensated for endorsements. The company is also required to follow up with the FTC within 90 days of the start of a campaign, to ensure disclosures are still being made.
BakerHostetler Responds to Copyright Infringement Complaints Filed Against Freeplay Music
Mar 3 15
BakerHostetler filed answers and counterclaims in the United States District Court for the Central District of California responding to Machinima, Inc. and Collective Digital Studios, LLC (CDS). The filings allege that Machinima and CDS have exploited hundreds of copyrights owned and/or controlled by Freeplay Music, LLC. The filings, prepared by BakerHostetler attorneys Oren Warshavsky, Robert Welsh and Tatiana Markel, allege that both Machinima and CDS were aware that they were using Freeplay's music without authorization. Freeplay Music's filings explain that Freeplay's agents and Freeplay itself alerted Machinima and CDS that each was exploiting Freeplay's copyrights without authorization. The filings also explain that beginning in 2014, when YouTube required Machinima and CDS to ensure copyright compliance, both eschewed their obligations to do so with respect to Freeplay's copyrights. Freeplay Music, a music publisher since 2001, administers a catalogue of tens of thousands of songs, 15,000 of which are available for download on its website. Freeplay's music is easy to use properly. Freeplay Music has issued over 1.8 million licenses and there are over 425,000 authorized uses of its copyrighted music on YouTube. As detailed in the court filings, Freeplay engaged a related but independent company, TuneSat, LLC, which has the premier music identification technology. TuneSat represents thousands of copyright owners and has a database of over 50 million different musical works. TuneSat identified hundreds of unauthorized uses. Machinima is accused of exploiting over 80 Freeplay copyrights, of which there are over 500 unauthorized uses. CDS is accused of exploiting over 40 Freeplay copyrights, of which there are more than 60 unauthorized uses.
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