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April 26, 2015 6:45 PM ET

Internet Software and Services

Company Overview of VivaKi, Inc.

Company Overview

VivaKi, Inc. provides digital advertising and communications network solutions to agencies and organizations worldwide. The company offers SkySkraper, a single source data warehouse that allows agencies to customize client insights, and sort and filter data according to the need; and Audience On Demand suite, which allows brands to deliver targeted messages to customized audiences across display, video, mobile, native, and social media in real time. It also provides dynamic interaction services to deliver a customized interaction; data and technology services to capture and manage data sets and provides insights to agencies for actionable insights for their clients; and exchange services. Th...

180 North LaSalle Street

Suite 1500

Chicago, IL 60601

United States

Founded in 2000

Phone:

312-253-5000

Key Executives for VivaKi, Inc.

Chief Executive Officer
Chief Executive Officer of VivaKi Malaysia
Chairman of Publicis Groupe and Chief Executive of Publicis Groupe
Age: 72
Chief Executive of Digitas North America
Chairman for Russia and Chief Executive Officer for Russia
Compensation as of Fiscal Year 2014.

VivaKi, Inc. Key Developments

Vivaki Adds comScore to its Portfolio of 'SkySkraper Connect(TM)' Preferred Data Partners

VivaKi and comScore announced a preferred data partnership that will bring enhanced viewability and audience validation into SkySkraper, the Publicis Groupe big data platform operated by VivaKi. As a SkySkraper Connect partner, comScore will make its validated Campaign Essentials(TM) (vCE) available globally to all Publicis Groupe companies through a single point of entry. Publicis Groupe, including the company's programmatic media buying platform Audience On Demand (AOD), will benefit from vCE's enhanced campaign optimization and analysis, including real-time display and video campaign measurement. This partnership is an extension of a relationship that was brokered between VivaKi and comScore in August 2012 to seek greater ad viewability metrics for marketers. vCE ensures ad engagement and on-target campaign delivery while minimizing wasted spend. It also promotes brand safety, a key priority for AOD.

VivaKi and Mass Relevance Announce Partnership to Drive Paid Media ROI Through Social Media

VivaKi, Inc. and Mass Relevance announced a strategic partnership to drive paid media ROI through engaging, interactive social experiences. The partnership will give all Publicis Groupe agencies access to the Mass Relevance platform and product suite to create and integrate social media experiences on client-maintained properties across any digital device and surface. The Mass Relevance platform aggregates, filters and displays real-time social content from Twitter, Facebook, Instagram, Google+ and YouTube to create engaging and interactive social experiences for brands' marketing campaigns, product launches, events and other advertising activities. These real-time experiences can live on web sites, apps, mobile devices or any digital surface.

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