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November 25, 2015 4:37 PM ET


Company Overview of Jim Beam Brands Co.

Company Overview

Jim Beam Brands Co. manufactures and sells distilled spirits. The company was formerly known as James B. Beam Distilling Co. and changed its name to Jim Beam Brands Co. in April, 1988. The company was founded in 1795 and is based in Deerfield, Illinois. Jim Beam Brands Co. operates as a subsidiary of Beam Suntory Inc.

510 Lake Cook Road

Deerfield, IL 60015

United States

Founded in 1795





Key Executives for Jim Beam Brands Co.

Jim Beam Brands Co. does not have any Key Executives recorded.

Jim Beam Brands Co. Key Developments

Jim Beam Adds More Refreshment to Flavor Portfolio with Release of Jim Beam Apple

Jim Beam officially announced the launch of its latest flavored whiskey from the bourbon – new Jim Beam Apple. With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, "Jim Beam Apple and Soda," mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round. Bottled at 70-proof, new Jim Beam Apple contains apple liqueur that's been blended with Kentucky Straight Bourbon Whiskey. Jim Beam Apple has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak. Jim Beam Apple has a fresh crisp green apple aroma with a golden honey color. Jim Beam Apple is best enjoyed with club soda as a "Jim Beam Apple and Soda", or on-the-rocks. New Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide.

Maureen Stewart, Kelly Lamicella and Nicole Bello Files Class Action Lawsuit Against Beam Global Spirits & Wine Inc., Jim Beam Brands Co., SGC Global and Skinny Girl Cocktails

The U.S. District Court for the District of New Jersey denied class certification in a lawsuit relating to alleged false and deceptive advertising of alcoholic beverage products. The plaintiffs did not meet their burden of setting forth an administratively feasible method of ascertaining class members. Maureen Stewart, Kelly Lamicella and Nicole Bello brought a class action lawsuit against Beam Global Spirits & Wine Inc. and Jim Beam Brands Co., SGC Global L.L.C. and Skinny Girl Cocktails L.L.C. and Bethenny Frankel. The complaint alleged the defendants falsely marketed "Skinnygirl Margarita" as a healthy, low-calorie alternative to other commercial margarita products. The plaintiffs sought to represent classes of Skinnygirl Margarita purchasers on consumer fraud, breach of express warranty and unjust enrichment claims. The defendants opposed certification, arguing the plaintiffs did not show that class membership could be ascertained by any objectively verifiable evidence. The district court agreed. None of the defendants sold Skinnygirl Margarita directly to consumers nor had records of individual sales. The plaintiffs proposed that putative class members submit affidavits attesting to their purchase of Skinnygirl Margarita. There was no indication of what information individuals would be required to include in affidavits. The district court observed that the dates, locations, frequency and cost of purchases were the types of information that would be important in determining whether each putative class member fit within the class definitions. Without independently verifiable proof of class membership, it was unlikely that putative class members would accurately remember every Skinnygirl Margarita purchase made during the class period. The plaintiffs contended that affiants could be cross-referenced with individuals who "liked" or commented about Skinnygirl Margarita on the defendants' social media pages or Internet sites. The district court determined the proposal would not satisfy the requirement of ascertainability. The plaintiffs admitted that some of the individuals who "liked" the defendants' Facebook pages or sent email messages to the defendants may not have purchased Skinnygirl Margarita.

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