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November 24, 2015 5:13 PM ET


Company Overview of Kelley Blue Book Co., Inc.

Company Overview

Kelley Blue Book Co., Inc. publishes automotive books that offer vehicle valuation and information for consumers and the automotive industry. The company provides market-reflective values in the industry on its Website; and vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. It offers its products through bookstores and auto supply stores. Kelley Blue Book Co., Inc. was formerly known as Kelley Kar Company and changed its name to Kelley Blue Book Co., Inc. in 1926. The company was founded in 1918 and is based in Irvine, California. As of December 15, 2010, Kelley Blu...

195 Technology

Irvine, CA 92618

United States

Founded in 1918





Key Executives for Kelley Blue Book Co., Inc.

Age: 45
Chief Information Officer and Executive Vice President of Product Design & Development
Executive Vice President of OEM & Partner Sales & Strategy
Vice President of Oem Advertising and Business Development
Executive Editorial Director and Executive Market Analyst
Compensation as of Fiscal Year 2015.

Kelley Blue Book Co., Inc. Key Developments

Kelley Blue Book Announces Executive Changes

Steve Lind has been named president of Kelley Blue Book. Steve Lind succeeds Jared Rowe, who has been named president of Lind will oversee all aspects of the brand and business. Lind previously served as Kelley Blue Book's vice president of operations.

Kelley Blue Book Co., Inc., AutoTrader Group, Inc. - Special Call

To discuss July new-car sales results, industry trends

Kelley Blue Book Co., Inc. Introduces Range-Based Used-Car Values for Buyers and Sellers

Kelley Blue Book has introduced range-based pricing for used-car values, following the debut of its new-car ranged-based values in October 2013. The new and improved experience on also features an updated look and feel with the Price Advisor tool. The new display on prominently features market-based information on Kelley Blue Book's estimate of how much buyers can expect to pay for a used vehicle through a private party or dealer, as well as the company's estimate of what sellers can expect to receive for their vehicle when they trade it in at the dealership. The company noted that based on Kelley Blue Book's research, after an initial look at Price Advisor, 95% of used-car owners surveyed said they found the information valuable, while 92% said they would use the Price Advisor tool to help them negotiate a fair price. In fact, 89% of those surveyed who engaged with the tool expect to pay within the featured Used Car Fair Purchase Price range. Further, for buyers, the Price Advisor is a graphical representation of what Kelley Blue Book thinks they should expect to pay for a used vehicle when purchasing from a dealer or a private party. In addition, if shoppers are considering a used car that is similarly priced to a new model which could be purchased for only a few dollars more each month, an "upgrade" offer appears on the site alerting consumers of this information. The "upgrade" offer takes into account the average interest rate of a new vehicle versus a used model and average monthly payment terms. In some cases, the new model makes more financial sense for a shopper's wallet. For sellers, the new range-based approach reflects Kelley Blue Book's estimate of what a used car is worth. The trade-in range for sellers reflects the variability/negotiability of a trade-in vehicle's value, which can be dependent on many factors such as condition, mileage, supply and demand. Kelley Blue Book also gives consumers the ability to get an instant cash offer for their vehicle from a participating dealership through its Trade-In Marketplace. In generating the Instant Cash Offer, the tool takes into account an extensive set of parameters, including VIN-specific information, details surrounding the condition of the car and the impact of the specific vehicle's history and after-market equipment. The Instant Cash Offer can be used toward the purchase of their next vehicle or redeemed for cash. The Price Advisor gauge includes high and low-end transaction points depicted by colored zones including green, red and white, representing what Kelley Blue Book thinks consumers should expect based on recent transaction data for similar vehicles. The new display also offers consumers more insight to better select the proper condition of their vehicle, and aims to reduce any additional friction when buying, selling or trading-in a used vehicle.

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