Company Overview of Brand.net, Inc.
Brand.net, Inc. provides multi-dimensional targeting for its global clients that integrates offline and online data to provide a holistic view of the consumer and superior reach in the digital industry. The company allows advertisers to reach their target audiences at display, video, and mobile environments on one targeting platform. It primarily serves apparel specialty retailers, food companies, distributors of processed food, grocery chains, cell phone carriers, seafood restaurants, tire makers, and specialty retailers primarily in the United States. The company was founded in 2007 and is based in San Mateo, California. It has additional offices in San Francisco, Santa Clara, and Santa Mo...
1400 Fashion Island Boulevard
San Mateo, CA 94404
Founded in 2007
Key Executives for Brand.net, Inc.
Acting Chief Executive Officer and Director
President and General Manager
Vice President of Finance & Administration
Head of North Central Region Operations
Compensation as of Fiscal Year 2014.
Brand.net, Inc. Key Developments
Brand.net Locates Shoppers with Geo-Commerce Retail Zone Targeting
Apr 8 13
Valassis continues its 40-plus year tradition of innovation with the next evolution in targeting. Brand.net, a Valassis Digital Company, is driving results for shopper marketing with Geo-Commerce Retail Zone targeting. This new solution builds upon Valassis' 100K+ hyper-local targeting zones generated through the powerful integration of multi-dimensional profile, behavioral and transactional data to identify, locate and connect with high-potential consumer segments at a campaign-specific level. Geo-Commerce Retail Zone overlays local store trading areas with million of fresh transactional and retail trade area data points, creating relevant advertising zones around all grocery, drug and mass retailers. With precision, brand advertisers can efficiently maximize the impact of their advertising by focusing dollars and ad impressions on pockets of consumers who have high propensity to be in the market for a specific product and live or commute through local store trading areas. The Valassis targeting difference: a 50% increase in consumer response driving sales within designated trade areas. Brand.net's usage of Geo-Commerce Retail Zone targeting delivers scalable display advertising programs that are executed at hyper-local levels with unrivaled accuracy. Third-party validation has verified that 90%+ of the ad impressions served reliably hit target audience households within the designated Geo-Commerce Retail Zone based on unique mapping of these targeted zones to households. This signals a huge leap forward in terms of making local ad impressions truly local as traditional ZIP Code to IP-level targeting for online display networks frequently has an accuracy rate of only 60%-70%.
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