Lytro, Inc. develops cameras for computational photography. Its cameras capture the entire light field entering the lens. Lytro, Inc. was formerly known as Refocus Imaging, Inc. The company was incorporated in 2006 and is based in Mountain View, California.
200 West Evelyn Avenue
Mountain View, CA 94041
Founded in 2006
Lytro Launches Lytro Platform to Empower Exploration of Light Field Technology
Nov 6 14
Lytro, Inc. announced the Lytro Platform to empower innovative organizations to harness the full potential of the light field in their industries. Signaling the expansion of Lytro's proprietary light field technology beyond the domain of photography, the Lytro Platform will bring the transformational power of the light field to an entirely new set of imaging applications for the first time. The Lytro Platform advances the company beyond the realm of camera manufacturing and into a broader role of enabling innovation in imaging, positioning Lytro as the hub of a new technology ecosystem. The first product to be released as part of the Lytro Platform is the Lytro Development Kit (LDK). The LDK provides imaging researchers with the high degree of control of Lytro's advanced light field capture devices and software processing engine. It paves the path for deeper partnerships with technical R&D teams and enterprises in new undiscovered applications and scientific fields. Lytro will be a strategic partner, helping customers discover new use cases, automate processes and even design custom hardware. In the future, Lytro will release other new products as part of the Lytro Platform.
Lytro and Chromat Bring Light Field Photography to MADE Fashion Week New York
Aug 5 14
Lytro, Inc. announced it will bring an unprecedented visual experience to New York Fashion Week 2014 through collaborations with MADE. As the professional camera partner of MADE Fashion Week New York 2014 (Sept. 4--10), Lytro will introduce Light Field Photography to one of the world's most influential creative communities, launching a multimedia project that will document the work of designer Chromat through the lens of the new LYTRO ILLUM camera. As part of the partnership, Lytro and MADE will unveil the look book with images produced using cutting-edge Light Field Photography. In collaboration with MADE, Lytro will develop an exclusive look book package for a renowned designer-photographer team from Chromat, an American fashion label based in New York City, who will use the LYTRO ILLUM light field camera to shoot their collection. Chromat garments have been worn by some of the world's most recognizable celebrities and entertainers, including Madonna, Nicki Minaj, Kim Kardashian and Beyonce for her Super Bowl XLVII halftime show performance.
Lytro, Inc. Unveils LYTRO ILLUM
Apr 22 14
Lytro, Inc. revealed its powerful vision for the future of photography with the unveiling of LYTRO ILLUM, a light field camera and software platform designed to redefine the way the company portray the world around us. Built to harness the full power of the light field, the professional-grade LYTRO ILLUM will give photographers a new medium capable of capturing visual experiences in their purest form -- not as a static cross-section of reality, but an authentic, interactive window into their world. The camera paves the way for an immersive brand of storytelling in which images can be brought to life in multiple dimensions through Light Field Photography -- a transformative new category that empowers artistic creation and expression beyond what is possible in the 2D world of digital and film. In capturing the color, intensity and direction of every light ray flowing into the camera, LYTRO ILLUM provides a massive amount of visual information that allows photographers to recreate sights and scenes on a truly experiential canvas. To enable such rich, layered compositions, LYTRO ILLUM delivers unparalleled optical versatility by merging custom-built hardware with a powerful software platform. The camera offers a 40-megaray light field sensor, 8x optical zoom range, constant f/2.0 aperture and a high-speed shutter capable of freezing motion under a wide variety of conditions. After image capture, the innovative software platform empowers photographers to adjust aspects of images that were previously fixed, such as focus, tilt, perspective shift and depth of field, which allows the photographer to create images that will resonate for the viewer not just in one dimension, but in every dimension. LYTRO ILLUM's totally unique photographic experience reflects the technological revolution around virtual reality and 3D graphics as powerful new storytelling formats in the Digital Age. In the hands of creative pioneers, the camera is a catalyst for a transformational shift in which the world will increasingly look for opportunities to craft a more immersive artistic experience. In addition to enabling post-capture image adjustments, LYTRO ILLUM's proprietary software platform enables users to view images in 3D, build custom animations, export images into common formats like JPEG, and share to the Web or mobile devices. LYTRO ILLUM's workflow is also compatible with existing photo-editing suites like Adobe's Photoshop and Lightroom software and Apple's Aperture software, allowing creative pioneers to use the tools they already know and love. The LYTRO ILLUM camera will ship starting July 2014 for a retail price of $1,599. As part of the launch, the company is offering a variety of exclusive opportunities to those who pre-order the camera before July 15. In addition to receiving a specially engraved LYTRO ILLUM for a special introductory price of $1,499 and an extended two-year warranty, they'll be eligible to join an inner circle of Lytro users with insider access to product development insight and support. Even after the product ships, this nucleus of early adopters will continue to receive ground-floor insight and training from the Lytro team, with opportunities to contribute to exclusive developmental projects. LYTRO ILLUM Technical specs: Camera: Custom-designed 40-megaray light field sensor; 8x optical zoom lens (30mm-250mm equivalent); Constant f/2.0 aperture across the entire zoom range; 1/4000 of a second high-speed shutter; Extreme close-focus macro capability; Combination of tactile-controls and smart phone-class, articulating touch screen; Dimensions: 86mm x 145mm x 166mm; 940 grams; Hot shoe supports all flashes. Software Platform: Virtual camera controls in post-processing, including aperture focus and perspective adjustments and physically accurate tilt control; Instantly displays 3D photos on 3D-capable devices; Integrated sharing to social networks, including Facebook, Twitter, Pinterest and Google+; Library of drag-and-drop cinematic animations, including pan, zoom, focus and perspective shift; Interactive depth assist; Workflow is compatible with existing photo-editing suites like Adobe's Photoshop and Lightroom software and Apple's Aperture software.