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October 10, 2015 2:48 AM ET


Company Overview of Advantage Sales & Marketing LLC

Company Overview

Advantage Sales & Marketing LLC provides sales and marketing services to consumer packaged goods industry in North America. It offers headquarter sales services, such as headquarter relationship management, category management, space management, and administration; and business intelligence, retail, in marketing, and in-store program services; and business process outsourcing services, such as order processing, customer care, invoice management, accounts receivable reporting, deduction management, forms administration services, data synchronization, customized administration, and vendor managed inventory. The company offers its services across various retail channels, such as grocery, mass m...

18100 Von Karman Avenue

Suite 1000

Irvine, CA 92612

United States

Founded in 1987





Key Executives for Advantage Sales & Marketing LLC

Chief Executive Officer and Director
Founder and Executive Chairman
Age: 73
Chief Financial Officer and Chief Operating Officer
President of Integrated Marketing & TryFoods
President of Advantage, Sales and Marketing - Canada
Compensation as of Fiscal Year 2015.

Advantage Sales & Marketing LLC Key Developments

Advantage Sales & Marketing LLC and Smollan Group Announce Global Partnership

Advantage Sales & Marketing LLC (Advantage) and Smollan Group (Smollan) announced the formation of a strategic international partnership to become the first and only global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers. Under the terms of the international partnership, Advantage will make an investment in Smollan, and the two companies will cooperate to provide seamless global services with Advantage taking primary responsibility for execution within North America, and Smollan taking primary responsibility for execution within Africa, the Middle East, South America, Australia, and East and South Asia. The two companies will offer a unified solution across Europe through a newly formed joint venture. Leveraging to win across borders: The partnership gives Advantage and Smollan the opportunity to leverage best practices, capabilities, and technologies to offer highly effective and consistent international representation to clients, many of whom themselves have a global presence. Partnership years in the making: Smollan and Advantage have a longstanding association, drawn together as like-minded, people-focused companies, with similar histories of service innovation. Both companies also have proven expertise in consolidating companies serving fragmented markets into a cohesive whole that continues to understand and cater to local market differences. Advantage rolled up 18 regional retail sales agencies to establish a North American footprint in the 1990s and, more recently, over 15 regional foodservice agencies to form the national division of its kind. Unified solution for Europe: This combined experience will be integral as the Advantage and Smollan partnership turns its immediate attention to developing its unified solution for Europe through a new jointly-owned holding company, Advantage Smollan, for which they are actively pursuing like-minded acquisition partners who are culturally aligned in a quest for service excellence, thought leadership, entrepreneurial spirit, all leading to better results for clients and customers.

Advantage Sales and Marketing to Become Official Broker for VitaminFIZZ to Level 5 Beverage Company, Inc

Level 5 Beverage Company, Inc. announced that Advantage Sales and Marketing will be the official broker for VitaminFIZZ. ASM will take the lead in aggressively placing VitaminFIZZ in key chain and independent accounts, initially in the Southwest region. In addition, ASM will assist in promotion, marketing and advertising planning and execution through ASM's network of in-store partners and in-house experts. Other comprehensive services provided by ASM will include, but are not limited to; strategic business planning, administrative support and nationwide /international expansion.

mix1 Life, Inc. Announces National Sales Management Agreement with Advantage Sales and Marketing LLC

mix1 Life, Inc. announced that the company has entered Nationwide sales Management agreement with Advantage Sales and Marketing (ASM) for all flavors of its ready to drink natural protein drink. ASM will represent all current and future flavors, in the United States for Convenience, Retail, Dollar, Mass, Specialty/Natural, and Grocery stores.

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