January 18, 2017 2:13 PM ET


Company Overview of Advantage Sales & Marketing LLC

Company Overview

Advantage Sales & Marketing LLC provides sales and marketing services to consumer packaged goods industry in North America. It offers headquarter sales services, such as headquarter relationship management, category management, space management, and administration; and business intelligence solutions, including data and technology solutions. The company also provides retail services, such as continuity coverage, in-store merchandising, in-store selling, and reporting; and business process outsourcing services, including EDI management, order processing, customer care, invoice management, accounts receivable reporting, deduction management, collection solutions, forms administration, data syn...

18100 Von Karman Avenue

Suite 1000

Irvine, CA 92612

United States

Founded in 1987





Key Executives for Advantage Sales & Marketing LLC

Chief Executive Officer and Director
Age: 50
President and Chief Commercial Officer
Age: 52
Founder and Executive Chairman
Age: 74
Chief Financial Officer and Chief Operating Officer
President of Digital Technology Solutions & Services
Compensation as of Fiscal Year 2016.

Advantage Sales & Marketing LLC Key Developments

Advantage Solutions Appoints Don Davis as President of Waypoint Foodservice Division

Advantage Solutions announced the appointment of Don Davis as President of its Waypoint foodservice division, effective October 1, 2016. Davis succeeds Kevin O’Beirne, who announced his retirement last month, and will report to Advantage President and Chief Commercial Officer Jeff Hansberry.

Advantage Solutions Names Jeff Hansberry as President and Chief Commercial Officer, Effective March 21, 2016

Advantage Solutions announced that it has appointed Jeff Hansberry as its first ever President and Chief Commercial Officer, effective March 21, 2016. Presidents of Sales, Marketing, and Foodservice will all report to Hansberry, who will report to Chief Executive Officer Tanya Domier. Hansberry comes to Advantage with over 25 years of sales, marketing, and general management experience (both in the U.S. and abroad) most recently at Starbucks.

Advantage Sales & Marketing LLC and Smollan Group Announce Global Partnership

Advantage Sales & Marketing LLC (Advantage) and Smollan Group (Smollan) announced the formation of a strategic international partnership to become the first and only global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers. Under the terms of the international partnership, Advantage will make an investment in Smollan, and the two companies will cooperate to provide seamless global services with Advantage taking primary responsibility for execution within North America, and Smollan taking primary responsibility for execution within Africa, the Middle East, South America, Australia, and East and South Asia. The two companies will offer a unified solution across Europe through a newly formed joint venture. Leveraging to win across borders: The partnership gives Advantage and Smollan the opportunity to leverage best practices, capabilities, and technologies to offer highly effective and consistent international representation to clients, many of whom themselves have a global presence. Partnership years in the making: Smollan and Advantage have a longstanding association, drawn together as like-minded, people-focused companies, with similar histories of service innovation. Both companies also have proven expertise in consolidating companies serving fragmented markets into a cohesive whole that continues to understand and cater to local market differences. Advantage rolled up 18 regional retail sales agencies to establish a North American footprint in the 1990s and, more recently, over 15 regional foodservice agencies to form the national division of its kind. Unified solution for Europe: This combined experience will be integral as the Advantage and Smollan partnership turns its immediate attention to developing its unified solution for Europe through a new jointly-owned holding company, Advantage Smollan, for which they are actively pursuing like-minded acquisition partners who are culturally aligned in a quest for service excellence, thought leadership, entrepreneurial spirit, all leading to better results for clients and customers.

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