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September 02, 2015 6:03 PM ET


Company Overview of Anomaly Communications, LLC

Company Overview

Anomaly Communications, LLC operates as a marketing communications and advertising agency. It offers product development, interactive marketing, media strategy and design, and advertising services. The company was founded in 2004 and is based in New York, New York with additional offices in London and Amsterdam. As of February 9, 2011, Anomaly Communications, LLC operates as a subsidiary of MDC Partners Inc.

536 Broadway

11th Floor

New York, NY 10012

United States

Founded in 2004





Key Executives for Anomaly Communications, LLC

Co-Founder, Global Chief Executive Officer and Founding Partner
Founding Partner
Founding Partner
Founding Partner
Co-Founder and Partner
Compensation as of Fiscal Year 2015.

Anomaly Communications, LLC Key Developments

Mirinda Appoints Anomaly as its Creative Agency

Mirinda, from PepsiCo, has appointed Anomaly as its creative agency to launch their 2014 summer campaign in Mainland China. As Mirinda continues to drive growth and innovation, their search for new business solutions led them to collaborate on a project with Anomaly, a new model communications agency. The first work for the sparkling beverage campaign will launch in the spring. Anomaly will lead strategic planning, as well as produce creative assets and manage production.

Sergio Lopez Leaves Anomaly as Global Head of Integrated Production

Sergio Lopez, Global Head of Integrated Production at Anomaly, is leaving in order to be closer to his family in London.

Anomaly and Sirqul Collaborate to Advance Hyper-Local Mobile Advertising Through the Sirqul Solomo Platform

Sirqul, Inc. and Anomaly announced that they have signed an agreement regarding the joint development of a Global SoLoMo (social-local-mobile) Platform featuring hyper-local advertising, deals, offers and payments solutions for brands, retailers and merchants. Responding to the growing need to reach mobile consumers at scale where they live, work and play, Anomaly and Sirqul have joined forces to develop a highly scalable mobile app engagement platform that will enable a range of new native in-app advertising solutions. The platform's analytics will provide a real-time view into mobile consumer interests and behaviors through demographic and interest level targeting while delivering rewarding, engaging mobile experiences. The SoLoMo Platform will reward consumers through native app engagements by presenting hyper-local and contextually relevant mobile ads through Sirqul's self-service RTB advertising platform. The platform will empower brands, merchants and retailers to stay connected with valuable consumers and directly increase revenue by enabling profile match-making of deals, offers and discounts on products and services. It also gives global brands the opportunity to offer consumers a more intimate and relevant experience without disrupting their everyday interactions with mobile apps and games. The SoLoMo Platform will prove to be equally beneficial across consumer packaged goods (CPG), food and beverage, hospitality, restaurants, sports, and other industries.

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