Frank N. Magid Associates, Inc. operates as a research-based strategic consulting company. It identifies opportunities or problems, establishes strategic frameworks, applies market knowledge, conducts consumer research, and develops new strategies. The company also specializes in advertising, brand strategy, business model enhancement, business-to-business, communication consultation, and investment advisory services; corporate, product, and organizational development services; and customer, digital, generational, international, media, programming, communication, and marketing strategies. The company deploys various tools, such as qualitative research, quantitative research, and strategic co...
One Research Center
Marion, IA 52302
Founded in 1957
Sorenson Media and Frank N. Magid Associates Announce Strategic Partnership
Feb 24 15
Sorenson Media and Frank N. Magid Associates (Magid) announced partnership that will enable the firm to provide ongoing strategic counsel and research-based exploration of the benefits of Sorenson's Advanced TV and analytics services to the industry. A recognized thought leader in broadcast media, marketing, research and communications, Magid, in partnership with Sorenson Media, will initially focus on consumer-centric research to further educate broadcasters, content owners and advertisers on the opportunities enabled by Advanced TV. These emerging digital capabilities, including targeting, personalization, interactivity and real-time measurement, leverage Smart TVs to bring unprecedented opportunities to broadcast television. Through the Magid/Sorenson partnership, clients will have access to unique capabilities, strategies and insights, giving them access to the leading edge of monetization and value creation.
Frank N. Magid Associates Announces Expansion of Television/Video Research and Consulting Practice with the Addition of Executives
Dec 16 13
Frank N. Magid Associates announced a major expansion of its Television/Video research and consulting practice with the addition of industry veterans Mike Bloxham and Debby Ruth. The pair will jointly head the newly-formed National Television and Video Practice. Most recently Mike was with the Media Behavior Institute.