February 27, 2015 9:02 AM ET

Internet and Catalog Retail

Company Overview of Gemvara, Inc.

Company Overview

Gemvara Inc. operates as a direct-to-consumer online retailer of customizable fine jewelry in the United States. It offers gems, rings, necklaces, earrings, bracelets, gifts, men's jewelry, and wedding bands. The company was formerly known as Paragon Lake, Inc. and changed its name to Gemvara Inc. in February 2010. Gemvara Inc. was founded in 2006 and is based in Boston, Massachusetts.

One Financial Center

Boston, MA 02111

United States

Founded in 2006





Key Executives for Gemvara, Inc.

Chief Executive Officer
Age: 54
Founder and Chairman of the Board
Age: 29
Chief Financial Officer and Director
President of Jewelry
Chief Architect
Compensation as of Fiscal Year 2014.

Gemvara, Inc. Key Developments

Gemvara Hires Matt Marcus as Chief Marketing Officer

Gemvara announced the hire of Matt Marcus as Chief Marketing Officer. With more than 15 years of experience in global marketing, design strategy, and business operations, Matt comes to Gemvara from R/GA in Chicago where he was Vice President, Executive Creative Director.

Gemvara Appoints Susan Chandler as Chief Merchandising Officer

Gemvara announced the hire of luxury jewelry leader Susan Chandler as Chief Merchandising Officer. With more than 20 years of experience working with luxury goods, fine jewelry and fashion jewelry, Susan comes to Gemvara from David Yurman where she was Senior Vice President, General Merchandise Manager overseeing Women's and Men's product assortments. In this position Susan was responsible for driving business growth, optimizing product performance and increasing profitability. At Gemvara, Susan will be responsible for developing and implementing a merchandising strategy for growth. Susan will direct design, curate merchandise, and oversee the entire product assortment.

Gemvara Introduces Retail Experience in Boston

Gemvara announced the opening of their first brick and mortar experience located at 129 Newbury Street in Boston's Back Bay. Named 'The Gemvara Experience,' the showroom is a place for customers to discover Gemvara, all that the site offers, and more. Featuring an expansive collection of finished samples from Gemvara.com, consumers can now try on and get a first-hand look at Gemvara's 29 natural gemstones and 9 precious metals. Customers will interact with the experts behind the brand and are invited to meet one-on-one with a Jewelry Consultant to learn about the handcrafted jewelry and create one-of-a-kind, personalized pieces via iPads and computer stations.

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