December 08, 2016 5:57 AM ET


Company Overview of CU Direct Corporation

Company Overview

CU Direct Corporation provides lending solutions to the credit union industry. The company specializes in solutions that help credit unions to generate loans and manage risk. Its solutions include Lending 360, which offers account opening solutions and a loan origination system; Lending Insights, which are analytical solutions that provide consulting and a lending portfolio management system; CUDL, which offers vehicle lending solutions that include a point-of-purchase platform and vehicle-shopping program; CUDL Retail that offers retail and lifestyle point-of-purchase lending solutions to build member and business relationships; and CU Direct University, an online educational solution that ...

2855 East Guasti Road

Suite 500

Ontario, CA 91761

United States

Founded in 1994





Key Executives for CU Direct Corporation

Chief Executive Officer and President
Chief Financial Officer
Age: 56
Vice President of Operations
Executive Vice President of Dealer and Auto Buying Solutions
Chief of Staff
Compensation as of Fiscal Year 2016.

CU Direct Corporation Key Developments

CU Direct Appoints Ron Frey as Chief Strategy Officer, Automotive Solutions

CU Direct has appointed Ron Frey, automotive innovator and executive, to serve as the company's chief strategy officer, automotive solutions. Frey begins his new position this October. Frey has spent 30 years serving the automotive and credit union industry bringing innovative business and technological advancements to the industry. In his position with CU Direct, he will oversee the planning and direction of automotive solutions as it relates to product and market expansion. Frey comes to CU Direct from AutoNation Inc., where he was chief strategy officer and president of AutoNation Direct.

SWBC Financial Institution Group Partners with CU Direct to Enable Credit Union Members to Easily Transfer Money Between Accounts

SWBC announced that its financial institution group is partnering with CU Direct. This partnership enables credit unions to offer members a simplified way to transfer money between accounts. CU Direct's Lending 360 loan origination system (LOS) can initiate a secure call to SWBC's payment technology API any time a credit union member needs to fund a new account from another account with a different financial institution. SWBC's technology then obtains approval on the debit or credit card and facilitates the settlement. Lending 360 enables credit unions to improve the processes associated with originating, underwriting and funding both new account and loan applications. The LOS offers dynamic features that streamline the entire loan application process, giving credit unions the ability to greatly enhance staff efficiency and the member experience.

CU Direct Partners with Credit Union Leasing of America

CU Direct has entered into a new agreement with Credit Union Leasing of America (CULA). CU Direct will be leveraging San Diego-based CULA's technology through its CUDL Auto Lending Network to offer a consumer vehicle leasing option to credit unions and their members. The two parties said integrating CULA's leasing interface into CU Direct's CUDL Network provides interested credit unions a solution to capture member financing through the leasing channel.

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