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August 30, 2015 1:59 AM ET


Company Overview of Nielsen National Research Group, Inc.

Company Overview

Nielsen National Research Group, Inc. provides market research and consulting services to the entertainment industry. The company engages in the testing of promotional materials, as well as in the marketing of motion pictures for theatrical release. It serves movie studios. The company is based in Los Angeles, California with additional offices in the United States and the United Kingdom. Nielsen National Research Group, Inc. operates as a subsidiary of The Nielsen Company (US), LLC.

6255 Sunset Boulevard

Hollywood, CA 90028

United States

Key Executives for Nielsen National Research Group, Inc.

Senior Vice President of Home Entertainment
Senior Vice President of Interactive Entertainment
Senior Vice President and General Manager
Managing Director of International Operations
Compensation as of Fiscal Year 2015.

Nielsen National Research Group, Inc. Key Developments

NRG Begins Reportedly Layoffs Amid Possibility Of Sale

Nielsen N.V. reportedly seeks to sell Nielsen National Research Group, Inc. National Research Group began laying off employees as Nielsen prepares the company for a sale. Sources said talks have been ongoing to sell the research unit. In June, Nielsen hired banker Jordan Edmiston to explore a possible sale of National Research Group.

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