April 30, 2017 4:52 PM ET


Company Overview of Nielsen National Research Group, Inc.

Company Overview

Nielsen National Research Group, Inc. provides market research and consulting services to the entertainment industry. The company engages in the testing of promotional materials, as well as in the marketing of motion pictures for theatrical release. It serves movie studios. The company is based in Los Angeles, California with additional offices in the United States and the United Kingdom. Nielsen National Research Group, Inc. is a former subsidiary of The Nielsen Company (US), LLC.

6255 Sunset Boulevard

Hollywood, CA 90028

United States

Key Executives for Nielsen National Research Group, Inc.

Chief Executive Officer
Senior Vice President of Home Entertainment
Senior Vice President of Interactive Entertainment
Managing Director of International Operations
Executive Vice President
Compensation as of Fiscal Year 2016.

Nielsen National Research Group, Inc. Key Developments

NRG Presents at Annual ECO:nomics Conference, Apr-07-2016 11:55 AM

NRG Presents at Annual ECO:nomics Conference, Apr-07-2016 11:55 AM. Venue: Bacara Resort & Spa, 8301 Hollister Avenue, Santa Barbara, CA 93117, United States. Speakers: David Crane, President and CEO.

National Research Group Appoints Jon Penn to Serve as its New Chief Executive Officer

National Research Group announced that Jon Penn will serve as its new Chief Executive Officer. Penn joins NRG after spending nearly two decades establishing and leading the Media and Entertainment Practice at Penn Schoen Berland, most recently serving as the practice's Global Chief Executive Officer. In his new role, Penn will lead NRG as it deepens its relationships with clients in Hollywood and the entertainment sector. Penn will oversee the firm's growth blueprint by modernizing existing products, developing new digital offerings and expanding the firm's global capabilities. Howard Ballon, the interim CEO, will continue on at NRG as Executive Vice President and work with Stagwell on acquisitions when the transition is complete.

NRG Begins Reportedly Layoffs Amid Possibility Of Sale

Nielsen N.V. reportedly seeks to sell Nielsen National Research Group, Inc. National Research Group began laying off employees as Nielsen prepares the company for a sale. Sources said talks have been ongoing to sell the research unit. In June, Nielsen hired banker Jordan Edmiston to explore a possible sale of National Research Group.

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Recent Private Companies Transactions

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