Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

February 09, 2016 11:56 AM ET


Company Overview of Nielsen National Research Group, Inc.

Company Overview

Nielsen National Research Group, Inc. provides market research and consulting services to the entertainment industry. The company engages in the testing of promotional materials, as well as in the marketing of motion pictures for theatrical release. It serves movie studios. The company is based in Los Angeles, California with additional offices in the United States and the United Kingdom. Nielsen National Research Group, Inc. is a former subsidiary of The Nielsen Company (US), LLC.

6255 Sunset Boulevard

Hollywood, CA 90028

United States

Key Executives for Nielsen National Research Group, Inc.

Chief Executive Officer
Senior Vice President of Home Entertainment
Senior Vice President of Interactive Entertainment
Managing Director of International Operations
Executive Vice President
Compensation as of Fiscal Year 2015.

Nielsen National Research Group, Inc. Key Developments

National Research Group Appoints Jon Penn to Serve as its New Chief Executive Officer

National Research Group announced that Jon Penn will serve as its new Chief Executive Officer. Penn joins NRG after spending nearly two decades establishing and leading the Media and Entertainment Practice at Penn Schoen Berland, most recently serving as the practice's Global Chief Executive Officer. In his new role, Penn will lead NRG as it deepens its relationships with clients in Hollywood and the entertainment sector. Penn will oversee the firm's growth blueprint by modernizing existing products, developing new digital offerings and expanding the firm's global capabilities. Howard Ballon, the interim CEO, will continue on at NRG as Executive Vice President and work with Stagwell on acquisitions when the transition is complete.

Similar Private Companies By Industry

Company Name Region
Marketing Alternatives, Inc. United States
Tarascon Publishing, Inc. United States
Booke and Company, Inc. United States
Communications Blueprints, L.L.C. United States
Felder Communications Group United States

Recent Private Companies Transactions

November 16, 2015

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
NYC2012, Inc. United States
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Nielsen National Research Group, Inc., please visit --. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at