Eightfold Logic, Inc. provides a cloud-based content optimization application. It offers InboundWriter, a cloud-based content optimization application that makes it easy for content marketers and professional writers to create more relevant and Web-friendly content. The company’s InboundWriter is used to research and obtain insights, create and optimize content, fuel content marketing strategies, optimize content in the cloud, and gain alignment and streamline workflows. Its solution is used by interactive agencies, media publishers, online marketers, and social media managers. Eightfold Logic, Inc. was formerly known as Enquisite, Inc. and changed its name to Eightfold Logic, Inc. in May 20...
1900 South Norfolk Street
San Mateo, CA 94403
Founded in 2006
InboundWriter Announces Unprecedented Content Analytics Software with Ability to Predict Online Content Performance
Sep 10 13
InboundWriter announced the latest release of its industry-leading software platform. This new release makes it possible for enterprises and publishers developing rich, text-oriented online content (such as articles, blogs, product descriptions, etc.) to measurably improve content quality, and consistently predict how content will perform prior to investing significant time and resources into writing, publishing and promotion. InboundWriter’s early adopter customer case-studies have shown a multi-fold improvement in website traffic and related metrics. As part of an ongoing research effort, InboundWriter found that, on average, website content has a 10%-20% chance of being successful. This is true across a range of sites spanning industries, sizes and types. To change these odds, InboundWriter developed capabilities to help editorial professionals understand, before the content is even composed, which subjects offer the best possibility for success, how to write content in a way that maximizes performance, and how to track results to improve performance in an objective manner. The Study In its latest research initiative, InboundWriter evaluated dozens of companies with significant investments in online content. In one particular study, the InboundWriter team examined traffic patterns (measured via organic page views in the past year) for more than 110,000 pages and 32,000,000 page views over a 10 site sample. The research showed that, on average, only 20% of a company’s web pages drive 90% of its web traffic, and only half of a percent of a website’s content drives more than 50% of its web traffic. These traffic patterns were consistent across all sites in the study. This means that for every 10 articles developed for a website, only one or two will actually drive meaningful traffic. In some cases, the numbers were even more extreme, with 20% of the content driving 98% of a company’s web traffic. The Technology InboundWriter also confirmed a statistically significant relationship between the traffic that a piece of content generates and its InboundWriter content quality score, thereby validating that InboundWriter’s technology can be used as an indicator for predicting content’s performance on the web. Building on its award-winning, first-generation software platform that automates the process of applying best practices to content creation, the latest InboundWriter platform evaluates critical new factors that enable it to forecast content success. Specifically, InboundWriter software takes into account the site where a user will publish content in addition to who the user’s competitors are for that piece of content. Once InboundWriter understands the topic a user plans to write about, it scours the web to find hundreds, sometimes thousands, of competitive content pieces on the same subject. This provides a rich reservoir of intelligence, which when combined with the software’s analytics data, yields disruptive insights as to how a piece of content published on a particular site will perform.