March 03, 2015 12:38 PM ET

Leisure Products

Company Overview of Alex Toys, Inc.

Company Overview

Alex Toys, Inc. designs, produces, and sells toys and children’s lifestyle products. Its products include various categories of imaginative and dramatic play, fashion and jewelry, whimsical children’s furniture, bath toys, preschool products, and plush and bath toys. The company sells its products through distributors in the United States and internationally. It also offers its products through specialty retail stores, catalogs, and Web sites. Alex Toys, Inc. was founded in 1986 and is based in Northvale, New Jersey. As of May 1, 2013, Alex Toys, Inc. operates as a subsidiary of POOF-Slinky, Inc.

251 Union Street

Northvale, NJ 07647

United States

Founded in 1986





Key Executives for Alex Toys, Inc.

Co-Founder and Chief Executive Officer
Director of Communications
Compensation as of Fiscal Year 2014.

Alex Toys, Inc. Key Developments

ALEX BRANDS Names Neil Friedman as President and CEO

The ALEX BRANDS announced that Neil Friedman has been named President and CEO. Friedman, who joined the ALEX BRANDS board of directors earlier this year, was most recently President of the U.S. division at Toys "R" Us. He was also previously President at Mattel Brands, Fisher-Price Brands, Tyco Preschool and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser's Association's Hall of Fame.

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