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August 31, 2015 1:34 AM ET

Leisure Products

Company Overview of MGA Entertainment, Inc.

Company Overview

MGA Entertainment, Inc., a consumer entertainment products company, manufactures toys, games, and girl's lifestyle products. It offers dolls, electronic handheld games, and smart toys. The company also licenses its products in the areas of home décor, stationery, and sporting goods. It offers its products through retailers, as well as online. MGA Entertainment, Inc. was formerly known as Micro Games of America and changed its name to MGA Entertainment, Inc. in 1998. The company was founded in 1979 and is headquartered in Van Nuys, California.

16380 Roscoe Boulevard

Suite 150

Van Nuys, CA 91406

United States

Founded in 1979





Key Executives for MGA Entertainment, Inc.

Founder and Chief Executive Officer
President of MGA Entertainment Canada
Executive Vice President of Licensing Worldwide
Senior Vice President of Licensing and Senior Vice President of MGA Lifestyle
Compensation as of Fiscal Year 2015.

MGA Entertainment, Inc. Key Developments

Bratz Launches Customizable Dolls with Target

MGA Entertainment announced that its blockbuster fashion doll franchise, Bratz, is hitting Target stores and with an exciting new line of products, apparel and accessories. In addition to the four classic Bratz doll characters, Target guests are invited to customize their own doll through the Create-A-Bratz experience on To complement the doll assortment, Target will also carry an exclusive apparel and accessories collection for girls in sizes XS (4-6) to XL (14-16). The Create-A-Bratz experience on puts the design experience in the hands of Target guests. Fans of the brand can visit the retailer's website to create custom versions of the dolls with more than 3 million combinations of hair, skin, and eye colors along with clothing and accessories options -- all at the click of a button.

MGA Entertainment Appoints Anne Gates as President

MGA Entertainment (MGAE), announced that Anne Gates has been appointed its president. Gates joined MGAE in early 2014 and has proven to be a strategic and creative leader for the company's portfolio of successful family entertainment franchises. In her new role, Gates will oversee all of MGAE's global businesses and operations.

MGA Entertainment Introduces New Additions to its Toy Portfolio

MGA Entertainment announced that it is introducing new additions to its brands at the 2014 American International Toy Fair. The company will shine the spotlight on its spring line up for the Lalaloopsy, Mooshka, Moxie Girlz and Little Tikes families. Lalaloopsy is getting even cuter and bubblier in 2014. The Lalaloopsy portfolio currently features over a hundred colorful and whimsical dolls and is one of the top rated shows on Nick Jr. Each Lalaloopsy doll comes with a playful pet and a unique personality. Lalaloopsy Babies Meet the newest additions and rediscover the original characters Crumbs Sugar Cookie, Pillow Featherbed, Jewel Sparkles and Mittens Fluff 'N' Stuff as soft, adorable babies. Lalaloopsy Bubbly Mermaids Lalaloopsy Bubbly Mermaids Pearly Seafoam and Ocean Seabreeze are perfect for bubbly fun in and out of the water fill her hair with bubble solutions and squeeze her tail to watch the bubble hair grow. Each doll comes with an adorable pet octopus. Mooshka celebrates the power of friendship and each soft, huggable doll comes with an e-book and unique story. Mooshka Fairytale: One day a group of paper doll friends joined hands and through the power of friendship, sprung into sweet, huggable girls called Mooshka. The Mooshka girls are now throwing a party and all their fairytale friends are invited. Meet the newest additions Princess Palia, Ballerina Casia, Mermaid Sonia and Fairy Ina. Adorned with shimmering tulle dresses, colorful soft ribbons, and lace crowns, these soft, huggable dolls have Velcro hands which are perfect for holding hands with their friends. The Moxie Girlz are best friends who play, learn and laugh together. Each has her own personality and story and embodies sweetness, happiness and playfulness. Moxie Girlz Poopsy Pets: The Moxie Girlz are adding magical four legged pals to its circle of friends. Avery, Lexa, and Kellan each come with their own Poopsy Pet that ‘poops’ jewels, glitter or rainbows. Little Tikes creates those wondrous moments that connect parents and their children with a large portfolio of products that promote the mental, emotional and physical well-being of kids everywhere. Little Tikes Cozy Coupe Activity Walker: A walker, bouncer, and activity center all in one! The Cozy Coupe Activity Walker is the perfect ‘first car’ for every future Cozy Coupe driver and features sounds and music on the steering wheel for interactive play. Little Tikes Tunnel 'N' Dome Climber: This versatile igloo shaped climber features multiple play patterns. The dome-shaped climber features various size holes for easy or challenging climbing play. The large climbing surface also encourages multi-child play and includes cozy hiding spots. Little Tikes Touch 'N' Go Racer: Touch 'N' Go Racers are battery operated vehicles that are controlled by your touch. A simple swipe can rev the engine, sound the horn, or send your racer speeding on its way. Little Tikes Cozy Coupe Wagon: The iconic Cozy Coupe is now available as a cute and fun wagon! The wagon comfortably seats two children and features two molded-in cup holders. Little Tikes Storage Art Desk: This fun, modern Storage Art Desk offers an organized space where kids can let their creativity flow. The Art Desk features clever storage solutions including removable trays and can be used as a drawing surface or converted to an easel. Little Tikes Activity Garden Turtle Popper: The little frogs ‘hop’ and ‘pop’ inside the turtle shell as children push, and the turtle's head moves from side to side and encourages infants to walk.

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