February 24, 2017 6:14 PM ET

Leisure Products

Company Overview of MGA Entertainment, Inc.

Company Overview

MGA Entertainment, Inc., a consumer entertainment products company, manufactures toys, games, and girl's lifestyle products. It offers dolls, electronic handheld games, and smart toys. The company also licenses its products in the areas of home décor, stationery, and sporting goods. It offers its products through retailers, as well as online. MGA Entertainment, Inc. was formerly known as Micro Games of America and changed its name to MGA Entertainment, Inc. in 1998. The company was founded in 1979 and is headquartered in Van Nuys, California.

16380 Roscoe Boulevard

Suite 150

Van Nuys, CA 91406

United States

Founded in 1979





Key Executives for MGA Entertainment, Inc.

Founder and Chief Executive Officer
Age: 56
President of MGA Entertainment Canada
Executive Vice President of Licensing Worldwide
Senior Vice President of Licensing and Senior Vice President of MGA Lifestyle
Compensation as of Fiscal Year 2016.

MGA Entertainment, Inc. Key Developments

MGA CEO Plans To Keep Pursuing LeapFrog

Isaac Larian, Founder and Chief Executive Officer of MGA Entertainment, Inc. said he’ll continue pursuing a takeover of LeapFrog Enterprises Inc. after his initial bid was rejected. Isaac Larian said in an interview that he has the money to increase his all-cash offer of $1.10 a share.

Bratz Launches Customizable Dolls with Target

MGA Entertainment announced that its blockbuster fashion doll franchise, Bratz, is hitting Target stores and Target.com with an exciting new line of products, apparel and accessories. In addition to the four classic Bratz doll characters, Target guests are invited to customize their own doll through the Create-A-Bratz experience on Target.com. To complement the doll assortment, Target will also carry an exclusive apparel and accessories collection for girls in sizes XS (4-6) to XL (14-16). The Create-A-Bratz experience on Target.com puts the design experience in the hands of Target guests. Fans of the brand can visit the retailer's website to create custom versions of the dolls with more than 3 million combinations of hair, skin, and eye colors along with clothing and accessories options -- all at the click of a button.

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Recent Private Companies Transactions

No transactions available in the past 12 months.

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