July 30, 2016 6:43 PM ET

Food Products

Company Overview of Driscoll Strawberry Associates, Inc.

Company Overview

Driscoll Strawberry Associates, Inc. grows and supplies berries. The company provides raspberries, blueberries, blackberries, strawberries, and organic berries. It markets and sells its products through retailers. The company was incorporated in 1953 and is based in Watsonville, California.

345 Westridge Drive

Watsonville, CA 95076-4169

United States

Founded in 1953





Key Executives for Driscoll Strawberry Associates, Inc.

Chief Executive Officer
Chief Financial Officer
Senior Vice President of Governance & External Engagement and General Counsel
Senior Vice President of Europe, Middle East & Africa
Executive Vice President of Driscoll's of the Americas
Compensation as of Fiscal Year 2016.

Driscoll Strawberry Associates, Inc. Key Developments

Driscoll Strawberry Associates, Inc. Signs a Joint Venture Agreement with Costa Group Holdings Limited to Establish a Berry Production Company in China

Driscoll Strawberry Associates, Inc. has signed a joint venture agreement with Costa Group Holdings Limited to establish a berry production company in China. Under the terms of the agreement, Costa will hold a 70% stake and Driscoll will hold the remaining 30% stake in the JV. The company will grow berries for the Asian market and the product will be marketed by Driscoll's.

Kate Terrell Joins Driscoll’s as Global Chief Human Resources Officer

Driscoll’s announced that Kate Terrell has joined the company as global chief human resources officer. With more than 15 years of human resources experience, Terrell will be responsible for Human Resources management and strategy at Driscoll’s and will join Driscoll’s Global Leadership Team, reporting to Kevin Murphy, Driscoll’s chief executive officer. Prior to joining Driscoll’s, Terrell served as vice president of human resources for the global products organization at Whirlpool Corporation.

Driscoll’s Announces Management Changes

Driscoll’s announced CEO succession plans as J. Miles Reiter, Chairman and current CEO, communicated changes in the company’s leadership structure. Reiter announced that Kevin Murphy, current President and COO, will assume the CEO role effective April 1, 2015. Prior to his role at the company, Murphy held various strategic and executive roles with companies such as Fresh Express and Capurro Farms.

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