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July 08, 2015 1:26 AM ET

Food Products

Company Overview of Evolution Fresh, Inc.

Company Overview

Evolution Fresh, Inc. produces cold-pressed juices, smoothies, and foods. The company offers almond, mulitgrain crisp, and cocoa; roasted soybean pepita almond; and toasted coconut, pineapple, and almond products. It markets its products through grocery stores. The company was founded in 1995 and is based in San Francisco, California with store locations in Seattle and Bellevue, Washington. As of November 10, 2011, Evolution Fresh, Inc. operates as a subsidiary of Starbucks Corporation.

2201 Fillmore Street

San Francisco, CA 94115

United States

Founded in 1995



Key Executives for Evolution Fresh, Inc.

Compensation as of Fiscal Year 2015.

Evolution Fresh, Inc. Key Developments

Evolution Fresh, Inc. Announces New Suite of Fruit and Vegetable Juices in 11 fl. oz. Bottles

Evolution Fresh, Inc. announced a new suite of fruit and vegetable juices in 11 fl. oz. bottles. Available nationwide on grocery shelves this spring, this line includes five new cold-pressed juice blends and one current favorite, adding even more variety to Evolution Fresh’s portfolio of 42 cold-pressed juices available in original 15.2 fl. oz. and multi-serve bottles. The new 11 fl. oz. line is an approachable size for those wanting to try cold-pressed juice for the first time or consumers seeking a nourishing beverage to pair with their lunch or afternoon snack. Two New Green Juices and Essential Vegetable in a New Format: Adding to the already extensive portfolio of green juices and offering a current favorite, Essential Vegetable, in a new size, the 11 fl. oz. cold-pressed juices provide nutrition with great taste. Green Devotion: A smooth medley of greens – celery, cucumber, spinach, romaine lettuce and kale – finished with lemon and parsley. Each bottle contains 160% of the daily value of vitamin K and contains only 8 grams of naturally occurring sugar. Emerald Greens: A refreshing blend of cucumber and crisp apple combined with leafy greens – spinach, romaine lettuce and kale – and a squeeze of lime and lemon. Each bottle provides 120% of the daily value for vitamin K with only 14 grams of naturally occurring sugar per bottle. Essential Vegetable: This existing Evolution Fresh favorite is a savory-sweet blend of hearty carrots, crisp apples, green vegetables, earthy beets and a hint of zesty ginger, which is now available in the new 11 fl. oz. bottles. Excellent source of vitamin A. Fruit & Vegetable Smoothies: These fruit-forward juice blend smoothies pack vibrant fruit flavors, are made from powerhouse ingredients and include vegetable juice in each bottle. Green Grove: This leafy green smoothie combines citrusy orange, mango, crisp apple and pineapple with cucumber, spinach, romaine lettuce and kale. Good source of vitamins A and C. Berry Beet: This vibrant red hue blend combines apple, mangos and berries – strawberry, blueberry and raspberry – with hydrating coconut water, beet, black raspberry and cherry. Mango Green: This tropical fruit smoothie blends the juice and purees of mango, orange, apple, cucumber, acerola cherries and coconut water, enlivened with a vegetable juice blend from spinach, romaine lettuce and kale. Good source of potassium and an excellent source of vitamins A and C. The new varieties are available for a suggested retail price of $3.99 to $4.79 at grocery stores nationwide. This spring, Evolution Fresh bottles received a fresh new look through redesigned packaging and labels for both the new 11 fl. oz. and original 15.2 fl. oz. cold-pressed juices. The new packaging features a unique custom-designed clear, recyclable, PET bottle and vibrant redesigned labels that make it easy to see the goodness inside. In addition, the new clear bottle allows consumers to see every drop of juice, including the natural separation that may occur in cold-pressed, High Pressure Processed juice. As long time fans of the brand know, Evolution Fresh instructs: shake away separation and drink up invigoration.

Evolution Fresh Debuts Handcrafted Evolution Fresh(TM) Smoothies

Evolution Fresh debuted handcrafted Evolution Fresh(TM) Smoothies in 4,300 Starbucks® stores in the Pacific Northwest, Northern California and in select Starbucks locations within grocery stores nationwide. These smoothies will transform the $2.2 billion smoothie category, delivering delicious nourishment on-the-go with three flavors of smoothies made with traditional, proprietary Greek nonfat yogurt and super-premium cold-pressed fruit and vegetable juice. Later this spring, innovations in the $7 billion yogurt category will follow with additional Evolution Fresh Greek Yogurt Products, Inspired by Dannon, including new fruit and Greek yogurt parfaits arriving in Starbucks locations nationwide this May, and fruit on the bottom Greek yogurts that hit grocery shelves nationwide this summer.

Evolution Fresh Brings More Cold-Pressed Juice to U.S. Midwest with Availability in Chicagoland Starbucks Stores

Evolution Fresh customers in the Midwest now have more access to cold-pressed juice in more than 360 Starbucks stores. This expansion into the Midwest's large market advances Evolution Fresh growth plans to increase its national presence and market share in the $1.6 billion super-premium juice category. The Evolution Fresh business continues to grow steadily and is now readily available in more than 9,000 Starbucks stores and grocery retailers nationwide. Taking a different approach, Evolution Fresh(TM) juices are cold-pressed using high pressure processing (HPP) for safety and to help protect nutrients and flavor. According to Datamonitor Consumer's global Consumer Survey, 55% of respondents said that they are trying to eat as many vegetables as possible, making fruit and vegetable juices increasingly appealing in 2014.(1) By continuing to expand distribution at Starbucks stores and grocery retailers, Evolution Fresh boosts accessibility to nutritious and delicious cold-pressed juice throughout the U.S., including the Midwest's large market of Chicago. Carrying six of the most popular varieties of juice, Chicagoland Starbucks stores will also stock the brand's top selling green juice, Sweet Greens with Lemon. The suggested retail price of Evolution Fresh juice ranges from $2.99 - $6.99 (15.2 fl. oz.). In addition to Chicago, other areas benefiting from Midwest distribution include most of Illinois, Milwaukee, Minneapolis, St. Louis, Detroit, Indianapolis, Cincinnati and Cleveland. Following the expansion of Evolution Fresh juices in Chicago and greater Midwest Starbucks stores, the brand plans to continue nationwide distribution of Evolution Fresh through U.S. company-operated Starbucks stores throughout 2014.

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