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October 07, 2015 8:32 AM ET


Company Overview of Tracy Locke Partnership, L.P.

Company Overview

Tracy Locke Partnership, L.P. operates as a shopper-focused advertising agency that focuses on building brands and using content for the purpose of driving commerce. It uses its knowledge and understanding of how and why people buy to help brands to re-imagine retail. The company was founded in 1913 and is based in Dallas, Texas. Tracy Locke Partnership, L.P. operates as a subsidiary of DDB Worldwide Communications Group Inc.

1999 Bryan Street

Suite 2800

Dallas, TX 75201

United States

Founded in 1913





Key Executives for Tracy Locke Partnership, L.P.

President and Chief Creative Officer
Co-Founder, Art Director and Designer
Director of Finance
Chief Operating Officer
Chief Creative Officer and President of New York & Wilton CT Office
Compensation as of Fiscal Year 2015.

Tracy Locke Partnership, L.P. Key Developments

Shaleen Sharma Joins TracyLocke as Vice President - Strategic Planning & Analytics

Shaleen Sharma, Partner and Chief Strategy Officer at Wireframe with an experience of 16 years, working across places like Boston Consulting Group, Mindshare, JWT etc. has joined TracyLocke as Vice President - Strategic Planning & Analytics. Shaleen would be reporting to Sameer Mehta, Head- Business & Operations, TracyLocke and would be the lead strategist across the agency's clientele and service offerings that include shopper marketing, trade marketing and retail solutions. Shaleen is currently working on the development of a qualitative tool that reveals human needs and motivations and places them in a contextual and cultural framework.

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