July 27, 2016 9:25 PM ET

Media

Company Overview of Merkle Inc.

Company Overview

Merkle Inc., a performance marketing agency, provides customer relationship marketing solutions through a connected customer relationship management (CRM) framework for organizations to apply quantitative communication strategies to their marketing programs across mass, direct, and digital media. It offers strategic consulting services in the areas of enterprise CRM transformation, customer strategy, marketing optimization, marketing process efficiency, customer insight enablement, and CRM technology. The company also offers marketing technology services, such as design, development, management, integration of marketing technology platforms, hosted and managed services, systems integration, ...

7001 Columbia Gateway Drive

Columbia, MD 21046

United States

Founded in 1971

Phone:

443-542-4000

Fax:

443-542-4758

Key Executives for Merkle Inc.

Chairman and Chief Executive Officer
Chief Financial Officer, Executive Vice President and Director
Age: 52
Executive Vice President of Quantitative Marketing and President of Merkle APAC
Age: 42
President of Vertical Markets
President of Merkle Europe
Compensation as of Fiscal Year 2016.

Merkle Inc. Key Developments

Boys & Girls Clubs of America Selects Merkle as Agency of Record

Merkle announced that it has been selected by Boys & Girls Clubs of America (BGCA) as agency of record to launch the organization’s direct response strategy. BGCA, one of the nation’s largest, longest running, and leading youth development organizations, looks to Merkle as a strategic advisor as the organization seeks to advance its mission and build meaningful donor relationships. Merkle’s agency-of-record engagement with BGCA entails managing the direct marketing program, which includes direct mail, campaign strategy, creative design, program management, data processing, print production, execution, and analytics. BGCA will complement its direct marketing engagement with Merkle by adding a digital fundraising program that includes email, search, paid social, and digital display services. All of Merkle’s services support BGCA’s direct response program launch with the goal of achieving outstanding results for both online and offline fundraising efforts.

Merkle Inc. Names Azlan Raj as Vice President, Digital Analytics

Merkle Inc. announced the appointment of Azlan Raj to vice president, digital analytics. In his new role, Raj will be responsible for helping to expand Merkle’s digital analytics practice within Europe. He joins Merkle’s global digital analytics team of 150 analysts. Azlan Raj is an award winning, digital professional who brings over 15 years of digital experience with a proven track record across a range of digital marketing disciplines. He joins Merkle from Accenture, the leading global professional services company, where he led digital marketing operations across the United Kingdom and was a part of the digital marketing management team across Europe, Africa, and Latin America. Prior to joining Accenture, he served as the senior manager of marketing strategy and analysis at SapientNitro. During his tenure at SapientNitro, Raj was responsible for leading attribution/media mix modeling and eCRM for Europe as well as supported the growth of the wider digital analytics across Europe.

Merkle Launches New Publisher Addressable Marketplaces Solution

Merkle announced the launch of Publisher Addressable Marketplaces (PAM)™. PAM represents the industry’s first premium programmatic advertising solution that enables deterministic, people-based targeting and measurement across premium publisher audiences and inventory. Publisher Addressable Marketplaces is a consortium of publishers including latest additions Trusted Media Brands and Pandora who have created access to their known audiences and premium content, powered by Merkle’s data, analytics, universal ID and platform, and made available to advertisers and agencies. PAM facilitates the direct match of advertisers’ de-identified first-party, customer and prospect data with publishers’ known subscriber and logged-in user data, in conjunction with Merkle’s DataSource™ database, which covers over 90% of US consumers and more than 1,000 attributes. This creates CRM-based audiences that can be targeted on a cookie-less, one-to-one basis, with more relevant ads across publishers in mobile and desktop. PAM allows for publisher placement-level planning, targeting, and reporting in a privacy-safe environment. It offers fraud-free, above-the-fold placement with both guaranteed and non-guaranteed audience buys across multiple premium publishers. PAM is a fully integrated solution powered by a combination of Merkle’s CRM data onboarding and analytics and Sonobi’s JetStream platform that is open to both advertisers and agencies. The initial launch of Publisher Addressable Marketplaces will include premium publishers such as Pandora and Trusted Media Brands as well as ad platforms including Viant and LiveIntent, who are among the first to enable the addressable audience marketplace. Moving forward, Merkle will be introducing additional publishers and technologies to serve the open, people-based ecosystem.

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