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May 03, 2015 1:48 PM ET


Company Overview of Merkle Inc.

Company Overview

Merkle Inc. operates as a customer relationship marketing (CRM) agency. It offers consulting services, such as customer strategy, enterprise CRM transformation, marketing optimization, marketing process efficiency, customer insight enablement, and CRM technology services. The company also provides data and analytics services, including insights, decision science, measurement, and data solutions. In addition, it offers creative services, such as creative consulting, and direct marketing studio and production services. Further, the company provides digital agency services, including digital strategy, media, customer engagement, and experience design services. It serves consumer packaged goods,...

7001 Columbia Gateway Drive

Columbia, MD 21046

United States

Founded in 1971





Key Executives for Merkle Inc.

Chairman and Chief Executive Officer
Chief Financial Officer and Executive Vice President
Executive Vice President of Quantitative Marketing and President of Merkle APAC
Age: 40
President of Vertical Markets
President of CRM Capabilities
Compensation as of Fiscal Year 2014.

Merkle Inc. Key Developments

Merkle Seeks Acquisitions

Merkle Inc. Chief Executive Officer David Williams said, "Our recent and future acquisitions will continue to help us elevate our best-in-class services to better serve our clients across the globe."

Merkle Appoints Harry Brakeley as Executive Vice President, Global Sales Leader

Merkle announced the appointment of Harry Hap Brakeley to executive vice president, global sales leader. Brakeley joins Merkle from Accenture, where he spent more than 30 years in a variety of senior-level positions. Most recently, as the managing director of sales for North America, he was responsible for directing the North American sales team to bring innovative business solutions to Accenture’s clients and accelerating the growth of transformation sales throughout the firm.

Merkle Announces Executive Changes

Merkle announced the addition of three new senior members to its Retail & Consumer Goods practice: Aileen Cahill, senior vice president; Kristine Elliot, vice president; and Victoria Platt, vice president. Aileen Cahill will serve as a strategic partner to Merkle’s key retail and consumer goods clients, helping drive business growth and promote customer engagement across digital and offline media and channels. Aileen has more than 25 years of experience in retail and CPG digital marketing, CRM, customer experience and data-driven customer analytics. Prior to joining Merkle, Aileen was the founder and a managing partner at strategic marketing firm Customer Ergonomics, chief marketing officer for a healthcare company and chief customer officer for a travel services organization. Based in Colorado, Kristine Elliot will lead client teams to deliver world-class digital CRM solutions, and will drive business across marketing channels by leveraging Merkle solutions for loyalty, search and data. Prior to joining Merkle, Kristine was part of the executive team at Trueffect, a start-up digital ad technology and media buying company focused on direct response advertising, where she developed an account management practice and company-wide strategies to leverage display as an addressable and measurable marketing channel. Victoria Platt, an expert in customer experience and personalization with more than 20 years of experience, will help to grow Merkle’s consulting practice with a focus on transformation, strategy, process and governance for retail and consumer goods companies. She comes to Merkle from Accenture, where she was responsible for retail business services and digital strategies as well as created a new service offering centered on store associates and the seller experience.

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