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April 02, 2015 6:35 AM ET

Media

Company Overview of Merkle Inc.

Company Overview

Merkle Inc. operates as a customer relationship marketing (CRM) agency. It offers consulting services, such as customer strategy, enterprise CRM transformation, marketing optimization, marketing process efficiency, customer insight enablement, and CRM technology services. The company also provides data and analytics services, including insights, decision science, measurement, and data solutions. In addition, it offers creative services, such as creative consulting, and direct marketing studio and production services. Further, the company provides digital agency services, including digital strategy, media, customer engagement, and experience design services. It serves consumer packaged goods,...

7001 Columbia Gateway Drive

Columbia, MD 21046

United States

Founded in 1971

Phone:

443-542-4000

Fax:

443-542-4758

Key Executives for Merkle Inc.

Chairman and Chief Executive Officer
Chief Financial Officer and Executive Vice President
Executive Vice President of Quantitative Marketing and President of Merkle APAC
Age: 40
President of Vertical Markets
President of CRM Capabilities
Compensation as of Fiscal Year 2014.

Merkle Inc. Key Developments

Merkle Names Ted Stites as Senior Vice President, Digital Channel Optimization

Merkle announced the appointment of Ted Stites to senior vice president, digital channel optimization. In this role, Stites will be responsible for the continued expansion of Merkle's digital channel optimization business including site analytics and personalization, web development, and content management. Stites has nearly 20 years of industry expertise in marketing analytics, optimization, and automation working with Fortune 1000 companies. He joined Merkle from Siteworx where he was vice president, strategy and insights, Stites.

Merkle Names Karen Pierce as Vice President, Insurance

Merkle announced the appointment of Karen Pierce to vice president, Insurance. Pierce is charged with championing the growth of Merkle's insurance industry practice by building strong relationships with senior executives in insurance organizations and executing on digital strategies. Before joining Merkle, Pierce led new business development for the central United States at iCrossing.

Merkle Inc. Names Adam Lavelle as Chief Growth Officer, Digital Marketing

Merkle Inc. announced the appointment of Adam Lavelle to Chief Growth Officer, Digital Marketing. In this role, Lavelle will be responsible for the continued expansion of Merkle's flourishing digital services, helping clients grow their businesses and maximize their digital investments. He most recently served as the Chief Strategy Officer for iCrossing.

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