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February 06, 2016 9:16 PM ET


Company Overview of Merkle Inc.

Company Overview

Merkle Inc., a performance marketing agency, provides customer relationship marketing solutions through a connected customer relationship management (CRM) framework for organizations to apply quantitative communication strategies to their marketing programs across mass, direct, and digital media. It offers strategic consulting services in the areas of enterprise CRM transformation, customer strategy, marketing optimization, marketing process efficiency, customer insight enablement, and CRM technology. The company also offers marketing technology services, such as design, development, management, integration of marketing technology platforms, hosted and managed services, systems integration, ...

7001 Columbia Gateway Drive

Columbia, MD 21046

United States

Founded in 1971





Key Executives for Merkle Inc.

Chairman and Chief Executive Officer
Chief Financial Officer and Executive Vice President
Executive Vice President of Quantitative Marketing and President of Merkle APAC
Age: 41
President of Vertical Markets
President of CRM Capabilities
Compensation as of Fiscal Year 2015.

Merkle Inc. Key Developments

Merkle Partners with Tapad to Provide Cross-Device Solutions

Merkle announced a strategic partnership with Tapad. Leveraging Tapad’s Device GraphTM for cross-device identification, Merkle will help its clients to more effectively reach their end users’ devices and conduct performance marketing with a high degree of accuracy. Tapad’s Device Graph™, which operates the longest-running cross-device algorithm in the market, delivers the data quality, scale, and service for a truly holistic view of the consumer. The solution uses a combined data approach, leveraging both probabilistic and deterministic data modeling to achieve meaningful scale and accuracy in a privacy-safe setting. By leveraging Tapad’s Device Graph™, Merkle is now able to anonymously identify related devices. This enables the performance of device analytics and audience segmentation, as well as the delivery of relevant, messaging across all platforms and devices.

Merkle Hires Colin Stewart as Senior Vice President, Nonprofit

Merkle announced that it has hired Colin Stewart as senior vice president of the company’s nonprofit practice. In this role, Stewart will focus on developing Merkle’s strategic vision and innovative solutions that support nonprofit organizations as they advance their mission and build meaningful donor relationships. Stewart joins Merkle from Blue State Digital where he was the Managing Director, overseeing client relationships, program strategies and new business opportunities on the west coast. Prior to Blue State Digital, Stewart spent over four years at Razorfish.

Merkle Appoints David Skinner to VP, Strategic Alliances & Partnerships

Merkle announced that the appointment of David Skinner as vice president of strategic alliances and partnerships in Merkle's Enterprise Solutions Group. In his new role, Skinner will be responsible for formalizing Merkle's partnership structure with the marketing and advertising technology providers and media platforms in the industry to drive business growth. He will also lead joint solution development efforts in collaboration with Merkle's capabilities for the growth of Merkle's key partner relationships. Skinner comes to Merkle from Rocket Fuel/[x+1] where he was the VP, Global Partnerships, leading the business development and media supply teams. He was an SVP and member of the management team for six years at [x+1], responsible for leading the Business and Corporate development function and, prior to that, the Enterprise Business.

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