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July 27, 2015 10:31 PM ET


Company Overview of Merkle Inc.

Company Overview

Merkle Inc., a performance marketing agency, provides customer relationship marketing solutions through a connected customer relationship management (CRM) framework for organizations to apply quantitative communication strategies to their marketing programs across mass, direct, and digital media. It offers strategic consulting services in the areas of enterprise CRM transformation, customer strategy, marketing optimization, marketing process efficiency, customer insight enablement, and CRM technology. The company also offers marketing technology services, such as design, development, management, integration of marketing technology platforms, hosted and managed services, systems integration, ...

7001 Columbia Gateway Drive

Columbia, MD 21046

United States

Founded in 1971





Key Executives for Merkle Inc.

Chairman and Chief Executive Officer
Chief Financial Officer and Executive Vice President
Executive Vice President of Quantitative Marketing and President of Merkle APAC
Age: 41
President of Vertical Markets
President of CRM Capabilities
Compensation as of Fiscal Year 2015.

Merkle Inc. Key Developments

Merkle Announces Executive Appointments

Merkle announced the appointment of two new additions to its senior management team. Michael Komasinski has been appointed chief operating officer, Digital Agency Services and Gerry Bavaro will serve as senior vice president, Enterprise Solutions Group. These moves reinforce Merkle’s continued efforts to grow and strengthen its digital capabilities and enterprise solutions. As chief operating officer for Merkle’s Digital Agency Services, Michael Komasinski will assist in the overall operation of the group, with a deep focus on excellence in delivery across the complete set of digital agency solutions. His objective is to create and manage a scalable operational framework and to build a world-class client delivery organization. He will also play a key role in supporting the integration of Merkle’s acquisitions in the digital agency space. Most recently, Komasinski was the chief operating officer for Razorfish North America, where he directly managed agency operations, delivery management, resource management and client finance. Gerry Bavaro will be responsible for the development and oversight of Merkle’s cross-functional, enterprise solutions and for the solution architecture of large scale offerings. Additionally, he will manage some of Merkle’s key strategic partnerships at the executive level. Bavaro joins Merkle from Omnicom's Resolution Media, a leading performance media agency, where he served as chief strategy officer.

Merkle Names Peter Randazzo as Chief Agency Technology Officer

Merkle announced the appointment of Peter Randazzo to Chief Agency Technology Officer. As the chief technologist for Merkle's digital services team, Peter will lead the product and engineering efforts that power the digital team's marketing platforms and cutting-edge digital solutions. Peter is a seasoned technology executive with more than 20 years of experience leveraging big data technologies to drive success throughout the enterprise in digital marketing, advertising, and publishing. Peter joins Merkle from iCrossing, where he designed and led successful development efforts behind the iCrossing Connected Marketing Platform, the Core Audience DMP, and the Hearst audience network.

Technology Crossover Ventures Reportedly Mulls Sale Of Stakes In Merkle

Technology Crossover Ventures reportedly is seeking sale of Merkle Inc. “Technology Crossover Ventures (TCV) is exploring a sale of its minority stake in Merkle Inc., in a deal that could value the fast-growing marketing technology company at more than $1 billion,” according to people familiar with the matter. “Evercore Partners Inc. (NYSE:EVR) has been hired to assist on the sale,” the people said this week, asking not to be named because the matter is private. A spokesman for Technology Crossover Ventures declined to comment. Merkle and Evercore did not respond to requests for comment.

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