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May 30, 2015 2:56 AM ET


Company Overview of Merkle Inc.

Company Overview

Merkle Inc. operates as a customer relationship marketing (CRM) agency. It offers consulting services, such as customer strategy, enterprise CRM transformation, marketing optimization, marketing process efficiency, customer insight enablement, and CRM technology services. The company also provides data and analytics services, including insights, decision science, measurement, and data solutions. In addition, it offers creative services, such as creative consulting, and direct marketing studio and production services. Further, the company provides digital agency services, including digital strategy, media, customer engagement, and experience design services. It serves consumer packaged goods,...

7001 Columbia Gateway Drive

Columbia, MD 21046

United States

Founded in 1971





Key Executives for Merkle Inc.

Chairman and Chief Executive Officer
Chief Financial Officer and Executive Vice President
Executive Vice President of Quantitative Marketing and President of Merkle APAC
Age: 40
President of Vertical Markets
President of CRM Capabilities
Compensation as of Fiscal Year 2014.

Merkle Inc. Key Developments

Merkle Launches New Data Management Cloud Bundled Solution

Merkle announced the launch of its new Data Management Cloud bundled solution. The Data Management Cloud, the foundation of Merkle’s connected customer platform, provides marketers across industries with an integrated, layered set of components that enable meaningful customer experiences. The solution meets the evolving needs of marketers, integrating four core components of marketing technology requirements: the audience management capabilities of Merkle’s data management platform (DMP); the identity management capabilities of Connected Recognition (cR); the advanced analytics of an Insights Platform; and the traditional marketing database. The DMP provides audience management capabilities for cookie platforms in real time, which enables site optimization and personalization. Merkle’s proprietary solution, cR, allows marketers to create a holistic 360-degree view of their customers, by providing a longitudinal examination of their overall online and offline experience with a brand, also known as the event stream. The Insights Platform applies advanced analytics and data visualization to the integrated data, building insights that inform decisions at every interaction. The traditional marketing database, supporting both digital data and unstructured big data, connects behaviors and characteristics for known individuals, while providing campaign management, business intelligence, and data access. The Data Management Cloud has evolved to provide big data technology, as well as assets that allow implementation of the solution in a faster time frame. These accelerators include pre-built industry-specific data models and data integration objects that help reduce the time, cost, and risk associated with new implementations. All of this allows for the higher-quality solution to be delivered in less time.

Susan G. Komen Organization Selects Merkle as Integrated Direct Response Agency of Record for Another Three Years

Merkle announced that the Susan G. Komen(TM) organization has once again selected Merkle as its integrated direct response agency of record for another three years. Merkle will help Komen manage its direct marketing program through services that include direct mail; digital media placement and strategy, including search engine marketing (SEM), display, email fundraising, and social media; creative design; program management; print production; analytics; and integrated strategy, execution, and fulfillment. In 2014, Susan G. Komen complemented its direct response engagement with Merkle by adding the digital marketing suite of services to their existing contract to better track and measure outreach to the breast cancer community and Komen donors and supporters.

Merkle Appoints Harry Brakeley as Executive Vice President, Global Sales Leader

Merkle announced the appointment of Harry Hap Brakeley to executive vice president, global sales leader. Brakeley joins Merkle from Accenture, where he spent more than 30 years in a variety of senior-level positions. Most recently, as the managing director of sales for North America, he was responsible for directing the North American sales team to bring innovative business solutions to Accenture’s clients and accelerating the growth of transformation sales throughout the firm.

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