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November 25, 2015 11:50 AM ET


Company Overview of Merkle Inc.

Company Overview

Merkle Inc., a performance marketing agency, provides customer relationship marketing solutions through a connected customer relationship management (CRM) framework for organizations to apply quantitative communication strategies to their marketing programs across mass, direct, and digital media. It offers strategic consulting services in the areas of enterprise CRM transformation, customer strategy, marketing optimization, marketing process efficiency, customer insight enablement, and CRM technology. The company also offers marketing technology services, such as design, development, management, integration of marketing technology platforms, hosted and managed services, systems integration, ...

7001 Columbia Gateway Drive

Columbia, MD 21046

United States

Founded in 1971





Key Executives for Merkle Inc.

Chairman and Chief Executive Officer
Chief Financial Officer and Executive Vice President
Executive Vice President of Quantitative Marketing and President of Merkle APAC
Age: 41
President of Vertical Markets
President of CRM Capabilities
Compensation as of Fiscal Year 2015.

Merkle Inc. Key Developments

Merkle Inc. Presents at Phocuswright Conference, Nov-17-2015 02:00 PM

Merkle Inc. Presents at Phocuswright Conference, Nov-17-2015 02:00 PM. Venue: Diplomat Resort & Spa, 555 South Ocean Drive, Ft. Lauderdale/Hollywood, FL 33019, United States. Speakers: Matt Naeger, Executive Vice President, Digital Strategy, Ryan Gibson, Executive Vice President, Marketing Strategy.

Merkle Becomes First U.S. Headquartered Baidu Reseller

Merkle announced that it has partnered with Baidu to become the first U.S. headquartered Baidu reseller. As Merkle’s client base became increasingly global, the company has placed emphasis on the expansion of Merkle’s capability in China as well as Europe. Through the partnership with Baidu and Merkle’s operations in China, Merkle is able to offer data-driven, technology-enabled performance marketing campaigns that results in improved ROI and sustainable competitive advantage.

Merkle’S Digital DataSource Available on Oracle Data Cloud

Merkle announced that its DataSource digital segments are now available through the Oracle Audience Data Marketplace in the Oracle Data Cloud. Leveraging the power of the DataSource, Merkle brings 500 digital segments, powered by data and analytics in the offline marketplace, into online digital data targeting. Merkle’s data sourcing strategy is driven by the company’s in-depth knowledge of the data market and its national consumer marketing database, DataSource. Merkle’s DataSource brings the best-performing data into addressable digital segments across the following data types: demographics, wealth, lifestyle, auto, property and CAMEO socio-economic indicators. Merkle utilizes a unique offline data aggregation process to ensure that online data segments are accurate, descriptive, predictive, and actionable. Merkle’s DataSource digital segments will be available for use by brands and agencies through the more than 200 integrated advertising technology companies using the Oracle ID Graph to connect digital audiences at scale across their multiple computers and mobile devices.

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