Company Overview of Morpace Inc.
Morpace Inc. provides market research and consulting services worldwide. The company focuses on branding and communication, customer experience management, and product development. Its services include qualitative and quantitative, word of mouth, advertising claims, event, facility, global, mobile, pricing, and syndicated research; and market research online communities, analytics and modeling, consumer psychology, dashboards, and reporting and communication. The company also offers Strategic Optimization of Complex Offerings, which helps companies to manage the challenge of product complexity when marketing such products to the marketplace; Brand Barometer that identifies brand's core equit...
31700 Middlebelt Road
Farmington Hills, MI 48334
Founded in 1975
Key Executives for Morpace Inc.
Chief Executive Officer and President
Chief Operating Officer and Executive Vice President
Senior Vice President of Brand Strategy
Managing Director of Shanghai Office
Compensation as of Fiscal Year 2016.
Morpace Inc. Key Developments
Morpace Inc. and Marketing Evolution Announce Global Automotive Partnership
Jan 31 17
Morpace Inc. announced a global strategic agreement with Marketing Evolution to bring automotive clients the ROI Brain™, an ROI optimization solution which works in conjunction with brand equity tracking. This integrated solution will provide clients with unparalleled actionability, optimizing every marketing action for impact. Documented results are outstanding, with marketers improving their ROI by an average of 31%. This means that for every $10 million in media spend, marketers typically achieve three million dollars in incremental impact. The ROI Brain™ is uniquely able to deal with the breadth and complexity of automotive marketing. For example, the ROI Brain™ was used to successfully optimize over $1 billion in annual marketing spend across 20+ simultaneous National and Regional ongoing campaigns with a broad variety of media tactics and creative for each campaign. Morpace's automotive experts track brand health around the world in over 50 countries. The ROI Brain™ uses brand health tracking data to directly link attitudes and exposure to actual behavior (i.e. purchase), all at a personal level. The ROI Brain™ provides the optimal, detailed media plan allowing marketers to make real time adjustments to get the right creative and message to the right person, in the right media, at the right price. The approach works across all media, not just digital.
Morpace Announces Management Changes
Feb 26 15
Morpace Inc. announced the promotion of Duncan Lawrence to CEO and President, and Sharna Morelli to COO and Executive Vice President, effective immediately. Both Ward and Utley will remain on the Morpace Executive Committee and the company's Board, and will continue to be active in the strategic direction of Morpace.
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