Food and Staples Retailing
Company Overview of Diageo Canada Inc.
Diageo Canada Inc. distributes beer, wine, and spirits, and ready to drink brands. The company was incorporated in 1973 and is based in Etobicoke, Canada. Diageo Canada Inc. operates as a subsidiary of Diageo plc.
401 The West Mall
Etobicoke, ON M9C 5P8
Founded in 1973
Key Executives for Diageo Canada Inc.
President of Diageo North America
Compensation as of Fiscal Year 2015.
Diageo Canada Inc. Key Developments
Diageo Canada and Wirtz Beverage Group Announce New Broker Relationship in Canada
Mar 3 14
Diageo and Wirtz Beverage Group announced that they have signed an agreement naming Wirtz Beverage as the exclusive national broker for Diageo beer, wine, spirits and Ready to Drink (RTD) brands in Canada. The new relationship is an important milestone in the evolution of Diageo's route to consumer strategy. Wirtz Beverage has been in the wholesale beverage business in the United States for nearly 70 years. The family owned and operated company is a division of Wirtz Corporation. As a result of the new arrangement, Diageo's brands in Canada will be represented by a dedicated sales force within the new brokerage entity, Wirtz Beverage Canada. This means that many of the current Diageo sales people are expected to transition into roles within Wirtz Beverage Canada.
Diageo Canada Secures Continued Agency Rights for Grand Marnier
Aug 19 13
Marnier-Lapostolle Inc. has renewed its agency relationship with Diageo Canada as the single national agent for its spirits brands across Canada for another three years. Under the agreement, Diageo Canada will continue to serve as the sole agent for the leading luxury brand Grand Marnier(R) as well as Marnier-Lapostolle Inc.'s other ultra-premium higher marques. This arrangement is specific to Diageo Canada, and will continue the relationship formalized in 2008, which will now extend through June of 2016.
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