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October 09, 2015 8:50 PM ET

Food and Staples Retailing

Company Overview of Diageo Canada Inc.

Company Overview

Diageo Canada Inc. distributes beer, wine, and spirits, and ready to drink brands. The company was incorporated in 1973 and is based in Etobicoke, Canada. Diageo Canada Inc. operates as a subsidiary of Diageo plc.

401 The West Mall

Suite 800

Etobicoke, ON M9C 5P8


Founded in 1973





Key Executives for Diageo Canada Inc.

President of Diageo North America
Age: 62
Marketing Director
Compensation as of Fiscal Year 2015.

Diageo Canada Inc. Key Developments

Diageo Canada and Wirtz Beverage Group Announce New Broker Relationship in Canada

Diageo and Wirtz Beverage Group announced that they have signed an agreement naming Wirtz Beverage as the exclusive national broker for Diageo beer, wine, spirits and Ready to Drink (RTD) brands in Canada. The new relationship is an important milestone in the evolution of Diageo's route to consumer strategy. Wirtz Beverage has been in the wholesale beverage business in the United States for nearly 70 years. The family owned and operated company is a division of Wirtz Corporation. As a result of the new arrangement, Diageo's brands in Canada will be represented by a dedicated sales force within the new brokerage entity, Wirtz Beverage Canada. This means that many of the current Diageo sales people are expected to transition into roles within Wirtz Beverage Canada.

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