December 03, 2016 6:33 AM ET

Leisure Products

Company Overview of Fisher-Price, Inc.

Company Overview

Fisher-Price, Inc. manufactures and markets toys for babies, toddlers, preschoolers, and kids. Its products include baby gears, baby toys, building toys, dolls/dollhouses/accessories, learning and educational toys, outdoor toys and sports, playsets and action figures, puzzles/books/games, ride-on toys, stuffed animals and characters, toy cars/trucks/vehicles, and toy trains and train sets; and online games, applications for kids, online videos, crafts for kids, and play and learn activities. It serves customers online. The company was founded in 1930 and is based in East Aurora, New York. As of November 1993, Fisher-Price, Inc. operates as a subsidiary of Mattel, Inc.

636 Girard Avenue

East Aurora, NY 14052

United States

Founded in 1930





Key Executives for Fisher-Price, Inc.

Senior Vice President of Engineering
Executive Vice President of Fisher-Price Global Brands
Age: 57
General Manager of East Aurora office
Creative Director
Compensation as of Fiscal Year 2016.

Fisher-Price, Inc. Key Developments

Ford Collaborates with Fisher-Price to Produce Toy Mustang

Ford Motor Company has collaborated with toy manufacturer, Fisher-Price. The collaboration has created a new battery-operated Mustang. The toy car will be available on sale at selected retailers in December for a recommended price of USD 359.99. The Power Wheels Smart Drive Mustang was built using scaled-down Ford design data, resulting in a miniature children's version of the V8-powered Mustang GT that offers traction control and stability monitoring to digital speed control and slow start and stop functions. It even has its own built-in sound system.

Fisher-Price, Inc. Reports Sales Results for the Second Quarter of 2016

Fisher-Price, Inc. reported sales results for the second quarter of 2016. For the period, the company reported a 3% increase in worldwide gross sales in its second quarter, up to $346.3 million. Brand progress is largely the result of a concerted effort to build strong valuable relationships with parents worldwide, rooted in great product and motivated brand values.

Fisher-Price Names Jonathan Adler as Creative Director

Fisher-Price announced the appointment of Jonathan Adler as Creative Director. In a multi-year agreement, Adler is consulting on style direction for Fisher-Price to be interpreted and applied by internal designers and external consumer products partners for children ages zero-to-five years old.

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Recent Private Companies Transactions

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