December 03, 2016 6:33 AM ET

Leisure Products

Company Overview of Fisher-Price, Inc.

Company Overview

Fisher-Price, Inc. manufactures and markets toys for babies, toddlers, preschoolers, and kids. Its products include baby gears, baby toys, building toys, dolls/dollhouses/accessories, learning and educational toys, outdoor toys and sports, playsets and action figures, puzzles/books/games, ride-on toys, stuffed animals and characters, toy cars/trucks/vehicles, and toy trains and train sets; and online games, applications for kids, online videos, crafts for kids, and play and learn activities. It serves customers online. The company was founded in 1930 and is based in East Aurora, New York. As of November 1993, Fisher-Price, Inc. operates as a subsidiary of Mattel, Inc.

636 Girard Avenue

East Aurora, NY 14052

United States

Founded in 1930

Phone:

716-687-3000

Fax:

716-687-3636

Key Executives for Fisher-Price, Inc.

Senior Vice President of Engineering
Executive Vice President of Fisher-Price Global Brands
Age: 57
General Manager of East Aurora office
Creative Director
Compensation as of Fiscal Year 2016.

Fisher-Price, Inc. Key Developments

Ford Collaborates with Fisher-Price to Produce Toy Mustang

Ford Motor Company has collaborated with toy manufacturer, Fisher-Price. The collaboration has created a new battery-operated Mustang. The toy car will be available on sale at selected retailers in December for a recommended price of USD 359.99. The Power Wheels Smart Drive Mustang was built using scaled-down Ford design data, resulting in a miniature children's version of the V8-powered Mustang GT that offers traction control and stability monitoring to digital speed control and slow start and stop functions. It even has its own built-in sound system.

Fisher-Price, Inc. Reports Sales Results for the Second Quarter of 2016

Fisher-Price, Inc. reported sales results for the second quarter of 2016. For the period, the company reported a 3% increase in worldwide gross sales in its second quarter, up to $346.3 million. Brand progress is largely the result of a concerted effort to build strong valuable relationships with parents worldwide, rooted in great product and motivated brand values.

Fisher-Price Names Jonathan Adler as Creative Director

Fisher-Price announced the appointment of Jonathan Adler as Creative Director. In a multi-year agreement, Adler is consulting on style direction for Fisher-Price to be interpreted and applied by internal designers and external consumer products partners for children ages zero-to-five years old.

Similar Private Companies By Industry

Company Name Region
111616 Eis (delaware) Inc. United States
111616 Opco (delaware) Inc. United States
21st Century Toys, Inc. United States
2nd Skull LLC United States
4D Seismic, Inc. United States

Recent Private Companies Transactions

Type
Date
Target
No transactions available in the past 12 months.
 

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
Bloomberg L.P. United States
The Advertising Council, Inc. United States
Rush University United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Fisher-Price, Inc., please visit www.fisher-price.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.